The Ultimate Guide to Black Friday Email Marketing Campaigns

Posted by Philip Storey on 17/11/17 14:28

Are you looking for some creative inspiration and expert tips to help improve your email marketing campaigns this Black Friday? Our Ultimate Guide to Black Friday Email Marketing has all you need to ensure you deliver killer Black Friday email campaigns! Get key tactics, industry insights and top brand examples from major retailers.

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What is inbound marketing? The key benefits of creating an inbound strategy

Posted by Rowland Marsh on 14/11/17 17:51

Whilst tried and tested marketing channels and traditional advertising are still relevant for generating leads and acquiring new customers in this digital age, inbound marketing is emerging as a lucrative lead generation approach for businesses, particularly in B2B.

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5 Brilliant Black Friday Email Creative Examples and Tactics

Posted by Rowland Marsh on 14/11/17 17:03

With so many companies now sending Black Friday email campaigns at exactly the same time, you need to really innovate with email design to ensure your campaigns stand out from the crowd. In this blog, we’ve compiled some of the best email creative examples and design tactics to inspire your Black Friday campaigns this year!

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Black Friday Email Subject Lines: The Best Tips to Stand Out of the Inbox

Posted by Philip Storey on 13/11/17 12:41

With Black Friday quickly becoming one of the biggest shopping days of the year in the UK, it’s increasingly crucial for brands to up their game to really make their email subject lines pop. Email marketing is a key channel for building campaign engagement, but without the right subject line, even the best emails will be lost in the inbox.

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Is Twitter's 280 Character Limit Change Good or Bad for Marketers?

Posted by Rowland Marsh on 08/11/17 19:19

So, Twitter has finally done what it has been threatening to do for a while and doubled its character limit from 140 to 280 characters. After a recent testing period, Twitter has now implemented the change for all users. We have our say on the limit change and what it means for the network and for social media marketers.

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5 Essential Email Marketing Tactics for Black Friday Campaigns

Posted by Philip Storey on 07/11/17 09:36

Black Friday is becoming an increasingly crucial seasonal event for retailers, with many top brands stepping up their campaigns each year. Email marketing is a key channel to build momentum and maximise Black Friday success. 

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Digital Marketing Survey: Holiday Season Campaign Preparation

Posted by Philip Storey on 01/11/17 10:03

Are you a digital marketer getting ready to plan your holiday season campaigns? Does it feel like the peak seasons are never-ending at this time of year, with the likes of Halloween, Black Friday and Cyber Monday – before you even reach Xmas and New Year? We'd love you to take part in our short survey about seasonal campaign planning!

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The Ultimate Guide to Halloween Email Marketing

Posted by Philip Storey on 25/10/17 16:26

Trick or treat? Tips or tools? If you need some inspiration for your Halloween email marketing campaigns, you’ve come to the right place. Our Ultimate Guide to Halloween Email Marketing will help you add some fiendishly festive touches and tactics to help you nail your Halloween campaigns. Dare to read on to get our extensive expert email tips and scarily good brands examples…


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5 Horrifyingly Good Halloween Email Creative Examples

Posted by Philip Storey on 24/10/17 17:21

BOO! Are you looking for some creative email inspiration for your Halloween marketing campaigns? Halloween is a seasonal event which lends itself well to creativity, due to the wide range of spooky iconography associated with fright night. We've cast our spell and conjured up 5 horrifyingly good email creative design examples to help inspire your Halloween campaigns:


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4 Fiendish Email Marketing Tactics to Boost Halloween Campaign Conversions

Posted by Rowland Marsh on 24/10/17 14:54

Are you after some tricks and treats for your email marketing campaigns this Halloween? It's a time to be creative with your emails and deliver some stand-out subject lines to creep into subscribers' inboxes. We've outlined 4 top email marketing tactics and tips to help you boost your conversion rate during this spell-bounding seasonal event.


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Enchant's Top 5 ESPs: Great Platforms to Drive Your Email Marketing Campaigns

Posted by Philip Storey on 18/10/17 22:31

Selecting an email service provider (ESP) for your brand's email marketing activity is no easy task. Suitability, price, usability and automation capabilities are just a few of the variables to consider when assessing which email marketing platform is right for your business. We've stepped in to give you a rundown of the best 5 ESPs, including the key benefits and reasons why they're our favourite email providers.

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5 Spooktacular Subject Line Tips to BOOst Your Halloween Email Campaigns

Posted by Rowland Marsh on 13/10/17 11:04

Looking to dust off the cobwebs and bring your email marketing campaigns back from the dead? Or are you just seeking some blood tingling inspiration, just in time for Halloween? Well, you’re in (bad) luck. We've got some timely Halloween campaign tips to nail your seasonal subject lines. Enjoy this fang-tastic read to get fully prepped for fright night!

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Customer Lifecycle Marketing: 5 Tips for Effective Welcome Emails

Posted by Philip Storey on 06/10/17 10:19

Email marketing remains a highly-effective channel for nurturing customer relationships and by focusing on the customer lifecycle, you can pinpoint the key touchpoints at which to target your subscribers with relevant and engaging messages. Welcome emails are your first chance to connect with your customers and it's vital to make a big impression!

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BrightonSEO: An Email Marketer's Perspective of Europe’s Biggest SEO Conference

Posted by Philip Storey on 29/09/17 16:10

I recently presented a talk at BrightonSEO on revolutionising the customer lifecycle with email marketing. Here's my thoughts on speaking about lifecycle marketing at Europe's biggest SEO conference, from the perspective of an email marketer.

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Fire Up the FOMO and Increase Conversions with Realtime Email by Live Clicker

Posted by Philip Storey on 27/09/17 13:57

 

Looking to create dynamic emails and compelling calls to action to increase your email marketing conversion rate? RealTime Email from Live Clicker offers a large range of live content features for email to leverage FOMO (fear of missing out) and deliver killer persuasion tactics, helping brands to increase conversions.

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