Looking to dust off the cobwebs and bring your email marketing campaigns back from the dead? Or are you just seeking some blood tingling inspiration, just in time for Halloween? Well, you’re in (bad) luck. We've got some timely Halloween campaign tips to nail your seasonal subject lines. Enjoy this fang-tastic read to get fully prepped for fright night!

Email marketing remains a highly-effective channel for nurturing customer relationships and by focusing on the customer lifecycle, you can pinpoint the key touchpoints at which to target your subscribers with relevant and engaging messages. Welcome emails are your first chance to connect with your customers and it's vital to make a big impression!

I recently presented a talk at BrightonSEO on revolutionising the customer lifecycle with email marketing. Here's my thoughts on speaking about lifecycle marketing at Europe's biggest SEO conference, from the perspective of an email marketer.

Looking to create dynamic emails and compelling calls to action to increase your email marketing conversion rate? RealTime Email from Live Clicker offers a large range of live content features for email to leverage FOMO (fear of missing out) and deliver killer persuasion tactics, helping brands to increase conversions.

This dedicated email marketing tool offers agencies easy-to-use responsive email templates to make it simpler to create, segment and automate your email campaigns and lead nurturing workflows.

This new email tool from eDataSource is a hidden gem for email marketers! Delivery Index is a must-have measurement tool for scoring your deliverability, according to your domain reputation, email campaign deliverability and competitiveness. 

Every email marketer who wants to ensure that their emails are fully optimised across all apps and devices should use Litmus. It’s a must-have email marketing tool to test, optimise and maximise the impact of your brand emails, no matter how subscribers are viewing your content.

In both B2B and B2C marketing, businesses should be focusing on their customer lifecycle. Email marketing remains a highly-successful channel for nurturing customer relationships and feeds effectively into the customer lifecycle. Enchant Founder Philip Storey presents his talk, “How to Revolutionise Your Customer Lifecycle with Email Marketing”, at Brighton SEO in September 2017.

Hooray! We're super-psyched about the recent news from Adobe, as they announced a new feature enabling Typekit fonts to be added to HTML email campaigns – a big boost for email marketers and designers alike.

Taxi for Email is a modern drag and drop email campaign building tool, for brands and agencies aiming to create stunning email templates without HTML. Drag and drop solutions are becoming increasing popular, especially for businesses with less resources for coding and designing email from scratch. Jump in this taxi to create engaging and innovative emails in no time!

Phrasee is a super-smart email marketing tool which uses a powerful language optimisation engine to help brands create more compelling marketing copy for email subject lines, CTAs and main body text, to crank up the impact and relevance of your emails. 

Alongside our work in marketing and helping people be the best version of themselves, the team at Enchant are trying to help make a positive impact in the world. It's great to see what impact can be created in communities that are truly in need, which is what we're witnessing with our chosen charity, Humanitas.

Are you ready to dip your feet into the world of live video broadcasting? Or have you started using Facebook Live, but want to create more impact for your brand? Facebook Live is a powerful marketing tool to reach more people and build engagement on social media, especially as Facebook’s algorithm looks favourably on live video content.

Just to assure you, we at Enchant Agency definitely don’t advocate the use of narcotics! However, Email on Acid is an email marketing testing tool we do recommend dabbling in. It's a modern email testing and optimisation tool, which allows you to render your emails to perfection to suit your brand's audience.

If you're looking to step up your email marketing personalisation and inject more dynamic persuasion tactics and live content into your email campaigns, then look no further than Fresh Relevance. This clever tool is perfect for retailers looking to make their email campaigns more engaging and utilise dynamic content and hyper-personalisation to increase conversions.