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The ultimate news source for all things eCRM & email

Enchant Named Winner of the 2026 Klaviyo Partner of the Year: EMEA UK & Ireland

Enchant Agency named as Klaviyo's 2026 Partner of the Year, EMEA UK & Ireland. We help ambitious brands drive growth through CRM to make retention inevitable.

Enchant Team
September 10, 2026

The Only 7 Email Marketing KPIs That Matter (2026)

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Enchant Team
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September 3, 2026

Transactional Email Design Trends for 2026

Person Name
Enchant Team
•
September 11, 2026

WhatsApp Broadcast Marketing: A Guide for 2026

Person Name
Enchant Team
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September 11, 2026

Top 5 Factors That Affect Email Deliverability

Person Name
Enchant Team
•
September 11, 2026
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Multichannel Marketing
Research & Tools
Email Marketing
Email Campaigns
Email Design

SMS vs RCS vs WhatsApp: What's Best for Ecommerce Brands?

SMS, RCS and WhatsApp compared on reach, features, pricing, encryption and fallback, and more, plus which channel to use for each ecommerce job and market.

Enchant Team
Enchant Team
•
October 9, 2026

Shopify Email vs Klaviyo: When Each One Actually Wins

Shopify Email vs Klaviyo compared on pricing models, automation depth, segmentation and setup, plus a five-step framework for deciding when to switch.

Enchant Team
Enchant Team
•
October 1, 2026

Is Klaviyo CDP a Real Customer Data Platform? Our Verdict

Is Klaviyo CDP a real customer data platform? We test it against the seven RealCDP criteria, explain Advanced KDP pricing, and say who should actually buy it.

Enchant Team
Enchant Team
•
September 29, 2026

Klaviyo vs HubSpot: Which Wins for Your Business in 2027?

Klaviyo vs HubSpot: Compared on email, automation, CRM, segmentation, SMS, pricing and integrations, with a clear verdict based on your revenue model.

Enchant Team
Enchant Team
•
September 23, 2026

Klaviyo vs Omnisend: The Honest Side-by-Side for Shopify Brands

Klaviyo vs Omnisend compared across pricing, automation, segmentation, SMS, web push and reporting, from a Klaviyo partner willing to say where Omnisend wins.

Enchant Team
Enchant Team
•
September 21, 2026

How to Build a Monthly Email Marketing Report Execs Actually Read

How to build a monthly email marketing report leadership actually reads: the eight metrics to track, a one-page exec summary template, and dashboard setup.

Enchant Team
Enchant Team
•
September 14, 2026

Klaviyo API in Plain English: 6 Real Use Cases with Code

A practical Klaviyo API guide covering key types, revision headers, core endpoints, rate limit handling and six production use cases with working code.

Enchant Team
Enchant Team
•
September 9, 2026

Email Design Best Practices 2026: Accessibility, Dark Mode, AMP

Twelve email design best practices for 2026, covering mobile-first layout, WCAG accessibility, dark mode rendering, CTA design, typography and A/B testing.

Enchant Team
Enchant Team
•
August 29, 2026

Shopify Abandoned Cart: Native vs Klaviyo vs Third-Party Apps

How Shopify abandoned cart tracking really works, why the native email misses most shoppers, and how to build a four-step recovery sequence that performs.

Enchant Team
Enchant Team
•
August 23, 2026

Klaviyo SMS: When to Add It, What It Costs, Real Performance Data

A practical guide to Klaviyo SMS: how the pricing model works, which sending number to register, what compliance requires, and where the performance gains are.

Enchant Team
Enchant Team
•
August 22, 2026

Klaviyo Shopify Integration: Setup Guide + What Most People Get Wrong

A complete Klaviyo Shopify integration guide: install steps, onsite tracking activation, sync settings, core flows, and fixes for the most common errors

Enchant Team
Enchant Team
•
August 10, 2026

Email Preview Text: 30 Examples + the 50-Character Fix

A complete guide to email preview text: why it lifts opens, character limits by email client, 30 paired examples, ESP setup, and mistakes to avoid in 2026.

Enchant Team
Enchant Team
•
July 29, 2026

Ecommerce Automation Beyond Email: SMS, Push, Retargeting (2026)

Ecommerce automation beyond email: the trigger-condition-action model, 11 multi-channel use cases across SMS, push, and retargeting, tools, and setup.

Enchant Team
Enchant Team
•
July 23, 2026

What Klaviyo Composer and K:AI Actually Do (vs. Marketing Claims)

An honest, feature-by-feature look at what Klaviyo AI (K:AI) actually does: Composer, Customer Agent, predictive analytics, and where the hype gets ahead.

Enchant Team
Enchant Team
•
July 14, 2026

Klaviyo Alternatives: The Honest Agency Comparison (2026)

Klaviyo alternatives compared honestly by a Klaviyo Master Platinum Partner agency. 10 platforms across ecommerce, B2B, DTC retention, and enterprise.

Enchant Team
Enchant Team
•
June 8, 2026

10 Drip Campaign Examples That Convert

10 drip campaign examples with email-by-email breakdowns, subject lines, CTAs, and segmentation logic covering welcome, abandoned cart, and 8 more flows.

Enchant Team
Enchant Team
•
June 2, 2026

10 Abandoned Cart Email Sequences That Recovered Real Revenue

Ten cart recovery email sequences with exact subject lines, timing, and tactics. The three-email framework and examples that recover over 10% of lost sales.

Enchant Team
Enchant Team
•
May 27, 2026

Klaviyo Review 2026: An Honest Take From a Master Platinum Partner

An honest 2026 Klaviyo review from a Master Platinum Partner. Pricing, features, flows, segmentation, and whether it's worth the investment for your brand.

Enchant Team
Enchant Team
•
May 21, 2026

Zero-Party Data for D2C: The Playbook for 2026

The complete zero-party data playbook for D2C brands. Collection methods, personalization strategies, compliance, and a six-month implementation roadmap.

Enchant Team
Enchant Team
•
May 11, 2026

Shopify Email Marketing: The Complete 2026 Playbook

The complete 2026 Shopify email marketing playbook. Compare Klaviyo, Omnisend, and Mailchimp, build revenue-driving flows, and segment for higher conversion.

Enchant Team
Enchant Team
•
May 11, 2026

Ecommerce Email Marketing: The 2026 Playbook for D2C Brands

2026 ecommerce email marketing playbook for D2C brands. Automation flows, segmentation, lifecycle mapping, and multi-channel orchestration that drives revenue.

Enchant Team
Enchant Team
•
May 11, 2026

30 Ecommerce Newsletter Ideas That Actually Get Opened

30 ecommerce newsletter ideas across acquisition, retention, product launches, and seasonal campaigns. Each comes with subject lines and implementation guidance

Enchant Team
Enchant Team
•
May 8, 2026

Dark Mode Email Design: Best Practices & CSS Guide 2026

Master dark mode email design with CSS techniques, colour strategies, and client-specific optimizations. Includes testing checklist and code examples.

Enchant Team
Enchant Team
•
October 14, 2025

How to Re-Engage Email Subscribers with Proven Tips

Learn proven strategies to re-engage inactive email subscribers. Get step-by-step campaigns, automation workflows, and metrics that revive dead lists.

Enchant Team
Enchant Team
•
October 9, 2025

SMS vs RCS vs WhatsApp: What's Best for Ecommerce Brands?

SMS, RCS and WhatsApp compared on reach, features, pricing, encryption and fallback, and more, plus which channel to use for each ecommerce job and market.

Enchant Team
Enchant Team
•
October 9, 2026

What is WhatsApp Marketing? A Complete Guide

Complete WhatsApp marketing guide covering Business app vs API, campaign strategies, and best practices. Achieve 95%+ engagement rates with expert tactics

Enchant Team
Enchant Team
•
October 7, 2025

WhatsApp for Marketing: Enhance Customer Outreach

Master WhatsApp marketing with our complete guide. Learn setup, campaigns, legal compliance, and integration strategies to reach 3.3B users effectively

Enchant Team
Enchant Team
•
October 1, 2025

WhatsApp Marketing Automation: A Complete Guide

Master WhatsApp marketing automation with our complete guide. Learn to set up campaigns, choose tools, and automate customer support for much better ROI

Enchant Team
Enchant Team
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September 26, 2025

10 WhatsApp Marketing Ideas to Boost Engagement

10 proven WhatsApp marketing ideas that can achieve 98% open rates vs 25% using email marketing. Includes automation, personalisation & VIP strategies

Enchant Team
Enchant Team
•
September 12, 2025

Enchant Agency Wins Best Use of Automation at Klaviyo’s Klicks Awards

Enchant Agency and Four Seasons Health Care Group, win the award for most innovative use of automation at Klaviyo's The Klicks Awards 2024. See how we won

Philip
Philip
•
August 13, 2024

Optimising Ecommerce with Targeted Email Marketing: A Comprehensive Guide

Ensure your email campaigns hit the mark every time with targeted email marketing. Discover how to apply this strategy effectively with Enchant Agency

Philip
Philip
•
August 13, 2024

Maximising B2B Email Marketing: Strategies for Conversion Beyond B2C Tactics

Discover the key to successful B2B email marketing with Enchant Agency: Strategies and real-world examples to convert prospects by adapting and improving

Philip
Philip
•
August 13, 2024

Powerful Customer Touchpoints Most Brands Overlook with Marketing

Discover these powerful customer touchpoints. Explore strategies for email, SMS, web & mobile push + content cards. Boost engagement and lifetime value

Philip
Philip
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August 13, 2024

Effective Customer Lifecycle Marketing in 2025: The Latest Trends

Everything you need to know about Customer Lifecycle Marketing. The latest trends and tips from industry experts. See how to apply this to email marketing

Philip
Philip
•
August 13, 2024

Why Multichannel Digital Messaging is the Future of Email Marketing

Learn why multichannel digital messaging platforms are the future of email marketing: Email, SMS and WhatsApp, Content cards and Mobile/Web Push Marketing.

Philip
Philip
•
August 13, 2024

Facebook's Ad Disapproval Criteria Revealed

A list of Facebook's paid social ad disapproval reasons and criteria was recently leaked. Check out all the key facts that were discovered in the leak

Philip
Philip
•
August 13, 2024

10 Great Examples of Effective Paid Social Ads in the Fashion Industry

Top tips and tactics for creating effective paid social ads, with inspiring examples from top fashion brands. Improve your paid social ads today and improve

Philip
Philip
•
August 13, 2024

Why Instinct Will Always Be The Greatest Marketing Skill

Instinct is the greatest skill a marketer possesses. So why don't marketers depend on this as their go-to skill? Explore the marketer's intuition + results

Philip
Philip
•
August 13, 2024

6 Facebook Live Tips: Getting Started with Live Video

Use this step-by-step methodology for creating effective live social broadcasts on Facebook and Instagram. Make an impact with social media marketing today

Philip
Philip
•
August 13, 2024

Why Facebook Ads Get Disapproved & What You Can Do About It

We show you the ad review and disapproval criteria and outline the ways to ensure your ads get the green light. Avoid getting ads disapproved on FB now

Philip
Philip
•
August 13, 2024

3 Ways to Use Storytelling in Social Media Marketing

See the key ways to use visual storytelling and short-form videos in social media marketing to engage users. From Instagram Stories through to Snapchat.

Philip
Philip
•
August 13, 2024

6 Tips for Marketers Dealing with the Press and Building Journalist Relationships

A step-by-step guide by for marketers and those in martech dealing with the press and building journalist relationships. See all of the benefits and improve

Philip
Philip
•
August 13, 2024

SMS vs RCS vs WhatsApp: What's Best for Ecommerce Brands?

SMS, RCS and WhatsApp compared on reach, features, pricing, encryption and fallback, and more, plus which channel to use for each ecommerce job and market.

Enchant Team
Enchant Team
•
October 9, 2026

Shopify Email vs Klaviyo: When Each One Actually Wins

Shopify Email vs Klaviyo compared on pricing models, automation depth, segmentation and setup, plus a five-step framework for deciding when to switch.

Enchant Team
Enchant Team
•
October 1, 2026

Is Klaviyo CDP a Real Customer Data Platform? Our Verdict

Is Klaviyo CDP a real customer data platform? We test it against the seven RealCDP criteria, explain Advanced KDP pricing, and say who should actually buy it.

Enchant Team
Enchant Team
•
September 29, 2026

Klaviyo vs HubSpot: Which Wins for Your Business in 2027?

Klaviyo vs HubSpot: Compared on email, automation, CRM, segmentation, SMS, pricing and integrations, with a clear verdict based on your revenue model.

Enchant Team
Enchant Team
•
September 23, 2026

Klaviyo vs Omnisend: The Honest Side-by-Side for Shopify Brands

Klaviyo vs Omnisend compared across pricing, automation, segmentation, SMS, web push and reporting, from a Klaviyo partner willing to say where Omnisend wins.

Enchant Team
Enchant Team
•
September 21, 2026

How to Build a Monthly Email Marketing Report Execs Actually Read

How to build a monthly email marketing report leadership actually reads: the eight metrics to track, a one-page exec summary template, and dashboard setup.

Enchant Team
Enchant Team
•
September 14, 2026

Klaviyo API in Plain English: 6 Real Use Cases with Code

A practical Klaviyo API guide covering key types, revision headers, core endpoints, rate limit handling and six production use cases with working code.

Enchant Team
Enchant Team
•
September 9, 2026

Email Design Best Practices 2026: Accessibility, Dark Mode, AMP

Twelve email design best practices for 2026, covering mobile-first layout, WCAG accessibility, dark mode rendering, CTA design, typography and A/B testing.

Enchant Team
Enchant Team
•
August 29, 2026

Shopify Abandoned Cart: Native vs Klaviyo vs Third-Party Apps

How Shopify abandoned cart tracking really works, why the native email misses most shoppers, and how to build a four-step recovery sequence that performs.

Enchant Team
Enchant Team
•
August 23, 2026

Klaviyo SMS: When to Add It, What It Costs, Real Performance Data

A practical guide to Klaviyo SMS: how the pricing model works, which sending number to register, what compliance requires, and where the performance gains are.

Enchant Team
Enchant Team
•
August 22, 2026

Klaviyo Shopify Integration: Setup Guide + What Most People Get Wrong

A complete Klaviyo Shopify integration guide: install steps, onsite tracking activation, sync settings, core flows, and fixes for the most common errors

Enchant Team
Enchant Team
•
August 10, 2026

Email Preview Text: 30 Examples + the 50-Character Fix

A complete guide to email preview text: why it lifts opens, character limits by email client, 30 paired examples, ESP setup, and mistakes to avoid in 2026.

Enchant Team
Enchant Team
•
July 29, 2026

Ecommerce Automation Beyond Email: SMS, Push, Retargeting (2026)

Ecommerce automation beyond email: the trigger-condition-action model, 11 multi-channel use cases across SMS, push, and retargeting, tools, and setup.

Enchant Team
Enchant Team
•
July 23, 2026

What Klaviyo Composer and K:AI Actually Do (vs. Marketing Claims)

An honest, feature-by-feature look at what Klaviyo AI (K:AI) actually does: Composer, Customer Agent, predictive analytics, and where the hype gets ahead.

Enchant Team
Enchant Team
•
July 14, 2026

Klaviyo Alternatives: The Honest Agency Comparison (2026)

Klaviyo alternatives compared honestly by a Klaviyo Master Platinum Partner agency. 10 platforms across ecommerce, B2B, DTC retention, and enterprise.

Enchant Team
Enchant Team
•
June 8, 2026

10 Drip Campaign Examples That Convert

10 drip campaign examples with email-by-email breakdowns, subject lines, CTAs, and segmentation logic covering welcome, abandoned cart, and 8 more flows.

Enchant Team
Enchant Team
•
June 2, 2026

10 Abandoned Cart Email Sequences That Recovered Real Revenue

Ten cart recovery email sequences with exact subject lines, timing, and tactics. The three-email framework and examples that recover over 10% of lost sales.

Enchant Team
Enchant Team
•
May 27, 2026

Klaviyo Review 2026: An Honest Take From a Master Platinum Partner

An honest 2026 Klaviyo review from a Master Platinum Partner. Pricing, features, flows, segmentation, and whether it's worth the investment for your brand.

Enchant Team
Enchant Team
•
May 21, 2026

Zero-Party Data for D2C: The Playbook for 2026

The complete zero-party data playbook for D2C brands. Collection methods, personalization strategies, compliance, and a six-month implementation roadmap.

Enchant Team
Enchant Team
•
May 11, 2026

Shopify Email Marketing: The Complete 2026 Playbook

The complete 2026 Shopify email marketing playbook. Compare Klaviyo, Omnisend, and Mailchimp, build revenue-driving flows, and segment for higher conversion.

Enchant Team
Enchant Team
•
May 11, 2026

Ecommerce Email Marketing: The 2026 Playbook for D2C Brands

2026 ecommerce email marketing playbook for D2C brands. Automation flows, segmentation, lifecycle mapping, and multi-channel orchestration that drives revenue.

Enchant Team
Enchant Team
•
May 11, 2026

30 Ecommerce Newsletter Ideas That Actually Get Opened

30 ecommerce newsletter ideas across acquisition, retention, product launches, and seasonal campaigns. Each comes with subject lines and implementation guidance

Enchant Team
Enchant Team
•
May 8, 2026

Dark Mode Email Design: Best Practices & CSS Guide 2026

Master dark mode email design with CSS techniques, colour strategies, and client-specific optimizations. Includes testing checklist and code examples.

Enchant Team
Enchant Team
•
October 14, 2025

How to Re-Engage Email Subscribers with Proven Tips

Learn proven strategies to re-engage inactive email subscribers. Get step-by-step campaigns, automation workflows, and metrics that revive dead lists.

Enchant Team
Enchant Team
•
October 9, 2025

Shopify Email Marketing: The Complete 2026 Playbook

The complete 2026 Shopify email marketing playbook. Compare Klaviyo, Omnisend, and Mailchimp, build revenue-driving flows, and segment for higher conversion.

Enchant Team
Enchant Team
•
May 11, 2026

Ecommerce Email Marketing: The 2026 Playbook for D2C Brands

2026 ecommerce email marketing playbook for D2C brands. Automation flows, segmentation, lifecycle mapping, and multi-channel orchestration that drives revenue.

Enchant Team
Enchant Team
•
May 11, 2026

30 Ecommerce Newsletter Ideas That Actually Get Opened

30 ecommerce newsletter ideas across acquisition, retention, product launches, and seasonal campaigns. Each comes with subject lines and implementation guidance

Enchant Team
Enchant Team
•
May 8, 2026

How to Re-Engage Email Subscribers with Proven Tips

Learn proven strategies to re-engage inactive email subscribers. Get step-by-step campaigns, automation workflows, and metrics that revive dead lists.

Enchant Team
Enchant Team
•
October 9, 2025

What is Split Testing in Email Marketing?

Learn email split testing to boost open rates from 15% to 28%. Complete guide covers A/B testing setup, key elements to test, and real proven strategies

Enchant Team
Enchant Team
•
September 26, 2025

The Best Email Marketing Apps for Shopify

Compare 5 best Shopify email apps inc. features, pricing & automation. Klaviyo vs Mailchimp analysis with real performance data from e-commerce stores

Enchant Team
Enchant Team
•
September 22, 2025

Top 5 Best Email Sequence Software for 2026

Compare the 5 best email sequence software platforms for 2026. Expert analysis of Smartlead, Instantly, Hunter, Klenty & Loops with pricing, features & ROI data

Enchant Team
Enchant Team
•
September 22, 2025

Klaviyo Marketing Tutorial For Beginners (Step-by-Step)

Master Klaviyo email marketing with this complete beginner's guide for 2026. You'll learn flows, campaigns, automation setup and drive 40%+ open rates

Enchant Team
Enchant Team
•
September 17, 2025

10 Email Marketing Ideas to Boost Email Engagement Now

10 proven email marketing strategies that boost email marketing engagement rates by up to 25%. Increase open rates, engagement & conversions with these tips

Enchant Team
Enchant Team
•
September 17, 2025

How Long Should a Marketing Email be for Success?

Wondering how long your marketing emails should be? Discover the proven word count that drives the highest response rates, plus tips to structure emails for max

Enchant Team
Enchant Team
•
September 8, 2025

100 Email Marketing Best Practices for Ecommerce

The latest tips and advice for ecommerce brands wanting to create best practice email marketing campaigns. Get ahead now with this handy list to refer to

Philip
Philip
•
July 2, 2025

10 AI Prompts to Improve Your Email Marketing Skills & Results

The top AI prompts leading email marketing consultants use to improve their results and get the most from using Chat GPT. Master AI for email with these tips

Will
Will
•
June 15, 2025

Best Email Marketing Agencies in the UK

Looking for the top email marketing agencies in the UK? Enchant Agency explores the best in the industry helping you find the perfect partner for your campaigns

Enchant Team
Enchant Team
•
March 6, 2025

Best E-commerce Newsletters

The best e-commerce newsletters that drive high engagement and sales - Enchant Agency share some top examples and expert tips for email marketing success

Enchant Team
Enchant Team
•
March 6, 2025

Understanding Your Audience Data in Email Marketing

Enchant Agency shares expert tips on data-driven personalisation and engagement: optimise your email marketing strategy with audience data - learn from the best

Enchant Team
Enchant Team
•
March 6, 2025

Marketing to Gen Alpha

Find the best strategies for marketing to Gen Alpha with Enchant Agency: brands connecting with the next generation through innovative email marketing

Enchant Team
Enchant Team
•
March 6, 2025

Mastering the AIDA Model: Driving Sales through Effective Email Marketing

How to apply the AIDA model to your email marketing strategy: Enchant Agency shares expert tips to capture attention, build interest, and drive conversions

Enchant Team
Enchant Team
•
March 6, 2025

Best Strategies for Adapting to Market Shifts: Staying Ahead in Email Marketing

Stay ahead in email marketing with expert strategies to adapt to market shifts. Learn how Enchant Agency helps brands navigate change and drive engagement

Enchant Team
Enchant Team
•
March 6, 2025

Top 50 Email Marketing Platforms in 2025: A Comprehensive Guide for Marketing Leaders

Discover the top email marketing platforms for 2025. We demystify the ESP landscape for marketers and give you the lowdown on the best platforms in the industry

Enchant Team
Enchant Team
•
January 29, 2025

50 Ways Enterprise D2C Brands can Leverage Klaviyo in 2025

Discover the latest ways that D2C brands are using Klaviyo to achieve extreme ROI using Klaviyo. We explore all of the latest tools and techniques available

Enchant Team
Enchant Team
•
January 29, 2025

Navigating the European Accessibility Act: A Guide for Email Marketers

Key points for email marketers and compliance with the European Accessibility Act. Understand your obligations with tips from industry experts. Get ahead today

Enchant Team
Enchant Team
•
January 28, 2025

2025 Email Marketing Predictions from Key Industry Experts

Predictions for email and CRM for the year ahead from top industry consultants and experts. Get your email marketing and automation off to a fast start

Enchant Team
Enchant Team
•
January 13, 2025

Everything that Happened in Email Marketing in 2023

Everything that happened in email marketing in 2023: key trends, updates and news in CRM and email and what's in store for 2024. Hear from the experts

Philip
Philip
•
August 13, 2024

Black Friday Email Marketing Tactics for the Travel Industry

The best email marketing tips to create out-of-this-world Black Friday email campaigns for travel brands. Get the best tips and techniques from the industry

Philip
Philip
•
August 13, 2024

How to Build a Monthly Email Marketing Report Execs Actually Read

How to build a monthly email marketing report leadership actually reads: the eight metrics to track, a one-page exec summary template, and dashboard setup.

Enchant Team
Enchant Team
•
September 14, 2026

10 Drip Campaign Examples That Convert

10 drip campaign examples with email-by-email breakdowns, subject lines, CTAs, and segmentation logic covering welcome, abandoned cart, and 8 more flows.

Enchant Team
Enchant Team
•
June 2, 2026

10 Abandoned Cart Email Sequences That Recovered Real Revenue

Ten cart recovery email sequences with exact subject lines, timing, and tactics. The three-email framework and examples that recover over 10% of lost sales.

Enchant Team
Enchant Team
•
May 27, 2026

What Are the Key Parts to Creating a Consistent Experience in Your Marketing Emails?

Discover the essential elements of creating consistent marketing emails — from brand voice and templates to visual design, personalization, and technical implem

Enchant Team
Enchant Team
•
August 27, 2025

Retargeting Email Campaigns For E‑Commerce Brands

Boost your sales with effective retargeting email campaigns from Enchant Agency and our expert strategies to increase conversion for e-commerce stores

Enchant Team
Enchant Team
•
March 6, 2025

Step-by-Step Guide to Building an Email Drip Campaign

Unlock the simplicity of connecting with customers through email drip campaigns. Follow our step-by-step guide to enhance your business's growth with Enchant

Philip
Philip
•
August 13, 2024

Designing Impactful Triggered Emails: Strategies for Enhanced Engagement

Triggered emails streamline communication and boost earnings. Discover their varieties and how to launch your own effective campaign with Enchant Agency

Philip
Philip
•
August 13, 2024

Unlocking Email Personalisation: Understanding Segmentation

Dive into Enchant Agency's guide to discover the essentials of email segmentation and how it can elevate your email marketing strategy for better engagement

Philip
Philip
•
August 13, 2024

Advanced Strategies for Email Marketing List Growth: Latest Trends

Discover cutting-edge email list growth tactics: Insights, acquisition, maintenance, automation + cross-channel tactics. Get insights from industry leaders

Philip
Philip
•
August 13, 2024

Unleash the Power of Email Subject Lines: Expert Strategies for Retail & D2C Brands

Learn how the leading brands in retail and D2C master email marketing subject lines. Subject lines are the single first step in increasing sales with email

Philip
Philip
•
August 13, 2024

Unlock the Power of Email Marketing with HubSpot in 2025

Learn how to get the most from email marketing and marketing automation with HubSpot in this deep-dive into the platform. See the key trends and how to do it

Philip
Philip
•
August 13, 2024

Video in Email Marketing Campaigns: A Complete Guide

The Complete Guide to Video in Email Marketing: How to implement video content whilst protecting deliverability. Everything you need to know and how to do it

Philip
Philip
•
August 13, 2024

ECCO's High Street Email Marketing List Growth Strategy Unpicked

ECCO's high-street email marketing list growth strategy unpicked. Uncover the power of QR code sign-ups and increase your subscribers through retail stores

Philip
Philip
•
August 13, 2024

B2B Email Marketing Campaigns: Strategies for Success

Discover effective strategies to run successful B2B email marketing campaigns in order to increase your brand's reach and engagement with your audience

Philip
Philip
•
August 13, 2024

Klaviyo x Black Friday Email Marketing Campaigns: A Guide

The best Klaviyo tools, features, hints and tips for Black Friday email marketing campaigns in 2025. See how to get the most from Klaviyo and the best ROI

Philip
Philip
•
August 13, 2024

Email Marketing: 5 Ways to Personalise Black Friday Campaigns

Get the best results from Black Friday email campaigns: tips to make your Black Friday emails timely, relevant and personal to get more clicks + sales

Philip
Philip
•
August 13, 2024

The Ultimate Guide to Black Friday Email Marketing Campaigns

Explore this extensive guide to Black Friday campaigns for retailers and email marketers. Get creative inspiration and ideas to maximise email conversions

Philip
Philip
•
August 13, 2024

5 Brilliant Black Friday Email Creative Examples and Tactics

Examples of Black Friday and Cyber Monday email campaign designs from big brands. Get inspired by top creative email design techniques, tactics and tips

Philip
Philip
•
August 13, 2024

Black Friday Email Subject Lines: 21 Tips to Stand Out of the Inbox

Black Friday email subject line tips to make sure that your Black Friday campaigns grab the attention of your subscribers and achieve great engagement

Philip
Philip
•
August 13, 2024

What Is an Email Sequence? Best Practices for 2025

Understand what an email marketing sequence is, how automated email really works and you can leverage automation to get the best results from email marketing

Philip
Philip
•
August 13, 2024

Oatly's 2023 Global Email Marketing List Growth Campaign

Oatly email marketing list growth campaign> Times Square New York, Berlin Germany, London UK. See how they made this special global database growth campaign

Philip
Philip
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August 13, 2024

Easter Engaging Email Campaigns and Subject lines: 15 of the Best

Easter email marketing examples and tips. Ideas for email strategy, creativity and incentives for your campaigns. Learn the best tips for your Easter Campaigns

Philip
Philip
•
August 13, 2024

15 Inspiring Father's Day Email Marketing Campaign Examples

Get set for email marketing this Father's Day with these examples and top tips from industry experts. Learn the best tips and tricks leading brands use

Philip
Philip
•
August 13, 2024

5 Valentine's Day Email Marketing Campaign Tactics + Examples

5 tactics for creating amazing Valentine's Day email campaigns + inspirational examples from top brands. Use this guide to get ahead and start planning

Philip
Philip
•
August 13, 2024

Email Design Best Practices 2026: Accessibility, Dark Mode, AMP

Twelve email design best practices for 2026, covering mobile-first layout, WCAG accessibility, dark mode rendering, CTA design, typography and A/B testing.

Enchant Team
Enchant Team
•
August 29, 2026

Email Preview Text: 30 Examples + the 50-Character Fix

A complete guide to email preview text: why it lifts opens, character limits by email client, 30 paired examples, ESP setup, and mistakes to avoid in 2026.

Enchant Team
Enchant Team
•
July 29, 2026

Dark Mode Email Design: Best Practices & CSS Guide 2026

Master dark mode email design with CSS techniques, colour strategies, and client-specific optimizations. Includes testing checklist and code examples.

Enchant Team
Enchant Team
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October 14, 2025

[Gallery] Mothers Day Opt Out Email Marketing Examples

How the biggest brands in the world handle email marketing opt-out at Mother's Day. Learn from examples in retail, travel, FMCG and hospitality in this guide

Philip
Philip
•
August 13, 2024

5 Essential Email Marketing Tactics for Black Friday Campaigns

Black Friday Email Campaigns: See the industry's most popular tactics for maximising your impact with email campaigns during the Black Friday weekend.

Philip
Philip
•
August 13, 2024

How to Create Urgency with Black Friday Email Campaigns

How to use urgency in retail Black Friday email campaigns: Tactics to help create urgency with perusasion in your Black Friday campaigns with B2C and D2C

Philip
Philip
•
August 13, 2024

5 Tips for Writing Alt Text in Email + Why it's so Important

Important tips to help you write alternative text (alt text) for email marketing campaigns. Learn how to make sure you're getting it right + latest changes

Philip
Philip
•
August 13, 2024

20 Horrifyingly Good Halloween Email Creative Examples [Gallery]

Scaringly great email marketing creative and design examples and top tactics to give you inspiration for your very own Halloween email campaigns to help you

Philip
Philip
•
August 13, 2024

5 Ways for Retail Marketers to Delight Customers Post-Purchase

Marketing strategies to engage your customers after they buy. Email marketing examples, automation and customer loyalty programmes. See how leading brands do it

Philip
Philip
•
August 13, 2024

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Enchant came in and delivered an incredible training programme and strategy for our Global Marketing team on many areas of our CRM and email marketing.
Rene from BlackRock

Rene

Director, Global Marketing Insights at BlackRock

Sealskinz email marketing design by Enchant Agency