Like other seasonal engagement opportunities throughout the marketing calendar, Father's Day gives retailers the chance to promote appetising offers, seasonal social posts, engaging emails, (in this case) Dad-friendly discounts and bag loads of FOMO.
Shopify Email has launched globally. In this blog, we cover everything you need to know about Shopify's new ESP venture. From features, functionality, pricing and our advice on who is best suited, we've got it all here for you.
Google Chrome 81 and onwards, blocks non-secure images from loading. This is likely to throw up a few surprises for email marketers. Here's everything you need to know...
Easter is a great time for brands to connect with subscribers through unique Easter-based campaigns, creative and content. There's scope for
Retail brands deliver dynamic emails to subscribers, using smart email marketing tools, displaying different content in email campaigns to different recipients. Dynamic emails can be crafted with rich data, which takes into account behavioral segments and consumer engagement.
Often (wrongly) perceived by business owners as an expensive solution, email marketing automation is a powerful tool to take your email strategy to the next level and drive significant traffic to your website and landing pages.
Selecting an email marketing platform is no easy task. Suitability, capability, ease of integration, price, usability and automation capabilities are just a few of the key points to consider when assessing which email marketing platform is right for your business. Recently updated, we've created a rundown of our 10 favourite ESPs for 2020.
Wondering what they key dates are for email marketers this Christmas? This blog is a simple guide to the dates you need to know about...
Trick or treat? Tips or tools? If you need some inspiration for your Halloween email marketing campaigns, you’ve come to the right place. Our Ultimate Guide to Halloween Email Marketing will help you add some fiendishly festive touches and tactics to help you nail your Halloween campaigns. Dare to read on to get our extensive expert email tips and scarily good brands examples…
Looking to dust off the cobwebs and bring your email marketing campaigns back from the dead? Or are you just seeking some blood tingling inspiration, just in time for Halloween? Well, you’re in (bad) luck. We've got some timely Halloween campaign tips that we've revampired (ok sorry!) to help you improve your Halloween subject lines. Enjoy this fang-tastic read to get fully prepped for fright night!
Apple and Amazon first set up shop in their founder’s garages. A young man was frustrated with the steep cost of hiring a private driver after a party, leading to the creation of Uber. Starbucks exists because three students began selling high-quality coffee beans to local coffee shops.
Email marketing remains to be a powerful tool for promoting a business. Basically, this strategy involves the use of email to market products and services and build relationships with potential customers. With billions of people who have active email accounts, there’s no reason why marketers and businesses should not utilise this approach to increase their revenues.
Some say that open rate is a metric that doesn't matter to email marketers anymore, citing it as a "retired metric". But open rate still has an important rate to play in improving email marketing performance. This blog uncovers 10 ways to improve email open rates.
Father's Day is fast approaching and it's always an interesting time of year to see what email marketers come up with. In this blog, I take a look back at previous years with five of my favourite examples from retailers all over the world.
As an email marketing consultant, one of the most common questions I am asked, is how much does it cost to work with an email marketing agency? In this blog, I hope to cast some illumination on work with email agencies and how much you should look to invest.