Valentine’s Day Marketing Campaign Inspiration: 7 Great Tips & Examples

Posted by Philip Storey on 04/01/19 00:44
Find me on:
Philip Storey

Valentine's Day digital marketing campaign inspiration

To the cynic, Valentine’s Day is a gimmick created by card companies to cash in on cupid and guilt-trip the romantically-involved consumers out there. But it is a hugely successful seasonal sales period nonetheless. It represents a great opportunity for retail marketers to connect with their coupled customers – and even the single ones!

Enchant has lovingly compiled 7 nuggets of Valentine’s marketing inspiration, including numerous great Valentine’s Day marketing campaign examples. Take a look and get inspired:

Spice up your subject lines

It’s important for your email marketing subject lines to stand out during seasonal opportunities like Valentine’s Day. Including relevant keywords is crucial, but generic Valentine’s references won’t encourage subscribers to open your emails. Be playful, be innovative and hook subscribers by leveraging emotions and serving their needs during this period.

Here are a few examples of playful and click-worthy seasonal subject lines:

  • Let's play cupid - Etsy
  • Flirt with flavours this Valentine's Day - Ask Italian
  • Hey, hot stuff! - Las Iguanas

Feel the love with emojis

When you’re creating seasonal content or promoting festive campaigns, you need to utilise the engagement power of emojis. The range of easily available emojis for different occasions means there is always plenty of scope for using them in your email subject lines or social media posts. Emojis are eye-catching, instantly engaging and boost the impact of your message.

Check out the following examples of Valentine's Day emojis in email subject lines:

Valentine's Day emoji email subject line eflorist

Valentine's Day emojis in email subject lines Meantime

Valentine's Day emojis email subject lines Tastecard

Perk customer interest with incentives

There is no better way to encourage customers to convert during seasonal marketing opportunities than incentivising them. It is a period when consumers are in buying mode – if they are romantical inclined – but they need to be convinced that you have what they need and incentives are the perfect nudge tactic. Perk customer interest with a seasonal offering, visually-appealing content and a loyalty reward or customer discount that seals the deal. This email from Redbubble evokes urgency with the limited-time express shipping for Valentine’s:

Valentine's Day email marketing campaign Redbubble

The following tweet from online drinks retailer 31Dover gives Twitter users an incentive to follow the account and retweet the post for a chance to win a Valentine’ Day gift set:

Valentine's Day Twitter campaign 31dover

Make Valentine’s content visually appealing

Make Valentine’s content visually appealing Valentine’s is the ideal time for delivering visual impact – especially in retail and particularly if your products are aesthetically pleasing. Fashion brands, restaurateurs and high-end jewellery stores are all in prime position for exciting customers with potential gifts, seasonal offers and must-have products for Valentine’s Day. Make sure your social content sings and you make sure your web pages wow your visitors.

Here is Charlotte Tilbury‘s bold and colourful homepage during the Valentine’s period: 

Valentine's Day ecommerce campaign Charlotte Tilbury

 

Here is some tasty-looking visuals from an Ask Italian marketing email seeking to tantalise its subscribers:

Valentine's Day email marketing campaign Ask Italian 

And this is Las Iguanas spicing things up for their email subscribers:

Valentine's Day email marketing campaign Las Iguanas

Sprinkle your social posts with romance

Social media is great for engaging with your audience during seasonal opportunities, such as Valentine’s Day. Get in early and fill your social channel feeds with Valentine’s ideas and offers. Instagram is a power channel for grabbing the attention and interest of those in need of gift inspiration, as the visual nature of Instagram delivers impact and distraction-free content. Check these great examples, from Heroes Beauty and Jolly Brown of how it can be done:

 

Valentine's Day Instagram campaign heroes beauty 

 

Valentine's Day Instagram campaign Jolly Brown

 

Pull on the heartstrings with personalisation

Whether it’s personalised recommendations tailored to customer preferences and historical data or inserting personalisation in email subject lines and template copy, Valentine’s is a seasonal opportunity for marketers to deliver the personal touch to their customers. Here is a personalised Valentine’s email from Odeon below:

Valentine's Day email marketing campaign from Odeon

Be inclusive to the unlucky in love

Valentine’s Day is not for everyone. Some people don’t buy into the concept and some find it an unwanted reminder of not having a partner. But the event doesn’t have to be all about those who are lucky in love, it can be about finding love. Brands can cater for this too, offering something of interest to customers looking to find their match or engage with other single people.

Online dating businesses can leverage this for their own marketing offers or with ads, such as this one from Dominoes on Tinder:

Valentine's Day marketing campaign Tinder and Dominoes

 

Recent research from Bing revealed that single men in the US, on average, spend $71 and single women spend $40 on Valentine’s Day. So don’t just concentrate on couples! Look at this innovative Instagram post from Beer Hawk:

Valentine's Day Instagram campaign Beer Hawk

Can we help?

 

I hope this blog has provided some Valentines email inspiration. If we can help, get in touch with our team of email marketing experts. We'd love to help you maximise the impact you get from email marketing.  

If you want to optimise those seasonal subject lines, grab our Ultimate Guide to Writing Email Marketing Subject Lines and see your open rate soar!

Download Ultimate Subject Lines Guide

Enchant is one of the leading UK digital marketing agencies, based in London. We specialise in email marketingpaid social advertisingCRM and inbound marketing, helping brands to reach their full potential with effective customer-centric strategies. Why not get in touch with our marketing consultants and we'll help you supercharge your performance!


Topics: Email Marketing, Email subject lines, emojis, Marketing strategies, Seasonal content, Seasonal marketing, Social media marketing, Valentine's day, valentines

Philip Storey

Written by Philip Storey

Philip Storey is the Founder and CEO at Enchant Agency. Philip is an email marketing specialist in London, UK. He has enabled hundreds of brands to improve their email marketing. Beyond marketing, Philip is a business coach, personal and professional development coach and mentor to business leaders and senior marketers.

Check out the most popular blogs this month...

Secret email marketing strategies from top retailers
placeholder_200x200