Father's Day is fast approaching and it's always an interesting time of year to see what email marketers come up with. In this blog, I take a look back at previous years with five of my favourite examples from retailers all over the world.
Before we go any further...
I highly recommend grabbing this guide to Father's Day email marketing campaigns. It has over 30 examples of Father's Day email campaigns from some of the biggest retailers. Get ahead and see their approach here.
This Father's Day email example from Ralph Lauren is a really simple, broad campaign that is designed to generate awareness and interest. It does a great job of not trying to be overly complex and just trusts the website to do the heavy lifting around interest and conversion. I particularly like the secondary section that explores matching father and son outfits.
I really like this approach from Kate Spade. Kate Spade is the womenswear side of the business, and this campaign introduces Jack Spade, the menswear side of the business. they do this in a really simple, playful way which illustrates the range of categories on offer. Nice and simple, yet super effective.
We all know Boden well in email marketing circles as being exceptional at email marketing. They always look to go the extra mile and I really look forward to seeing their approach to Father's Day email campaigns. They go with a simple, generic theme which works well. It's a very single-minded message and serves well as a nudge or reminder. Nice work, Boden!
Who does want a free meal? I love this campaign from Bella Italia. They offer a free meal for Dad on Father's Day. They sent this campaign out through email, direct mail and social channels with great effect. Have a think - what could you offer Dad through your email marketing campaigns this Father's Day to create an exceptional opportunity for the wider business?
Ocado always do well with seasonal campaigns and this is up there with one of my favourite Ocado email campaigns. They really go to town with Father's Day, offering recipes, gift options, experiences and more. It's a really nice guide and goes way beyond just ticking the Father's Day email campaign box.
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