5 Horrifyingly Good Halloween Email Creative Examples

Posted by Philip Storey on 24/10/17 17:21
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Halloween email creative examples for seasonal marketing campaigns

BOO! Are you looking for some creative email inspiration for your Halloween marketing campaigns? Halloween is a seasonal event which lends itself well to creativity, due to the wide range of spooky iconography associated with fright night. We've cast our spell and conjured up 5 horrifyingly good email creative design examples to help inspire your Halloween campaigns:


Our first example comes from J.Crew. The marketing copy and design is simple, yet highly effective. The discount code has a seasonal spin, the 25% off is big and bold, the colours are easy on the eye, and the call to action is straight to the point. Rather than go for the dark and creepy with their Halloween campaign creative, they've opted to focus on visually-appealing sweet treats – and copywriting to match: “Talk about eye candy…”

J.crew halloween email campaign campaign treat


Pull & Bear

Our second example comes from Pull & Bear. Again, the brand hasn’t gone for the cliché colours of orange and black, but have still added a spooky element to the email design theme.

Pull & Bear’s email campaign incorporates a competition, offering subscribers the chance to win different money-off discounts, but first, you have to play a virtual game. This is a great way of enticing subscribers to engage with the content. This element of fun and intrigue is an effective tactic for boosting conversions.

Pull&Bear Halloween email campaign offer



Next up is an email campaign from Michaels. The theme of the campaign is heavily concentrated on the seasonal colours of Halloween, with the addition of little festive design icons, such as bats and a witch. The seasonal theme doesn’t take over the key marketing message, which is a time-sensitive offer and large-scale discounts offering real value.  It’s super-enticing for customers looking for deals on their products.

Michaels Halloween email marketing campaign



This Halloween campaign from Modcloth cleverly uses a sepia filter, giving the email design an old-fashioned, spooky look, as if the email template itself needs a dusting down, to blow away the cobwebs – which are also included for added effect! The copywriting is simple, with a hint of mystery, "Something Stylish This Way Comes...", provoking intrigue for subscribers. And the CTA button is neat, clear and snappy. This email creative ticks all the boxes for luring customers in!

Modcloth Halloween email marketing campaign design



Our final email creative example is from KOHL’S. Bold text and a minimalistic visual creative deliver a visually-appealing design. Like the J.Crew example, KOHL’s focus on the treat theme rather than the trick, choosing toffee apples as a tasty theme to tantalise customers.

Kohl's Halloween email marketing campaign design


The call to action is clearly positioned at the bottom of the copy and the hook of a sliding scale of discounts is intriguing. The tagline, “How 'bout them apples?”, is fun and seasonal. It’s a good example of an email campaign design combining a single creative theme with specific copywriting and a compelling call to action.

Wrap Up

Try to utilise some of these elements and tactics in your own Halloween email marketing campaigns. Click-worthy calls to action, bold offers that reflect real value, enticing incentives and engaging visuals, will all contribute to a winning seasonal campaign that converts. Don’t be afraid to be creative, that’s what will help you stand out from all the other pumpkins! 

Want some expert email campaign tactics? Download our free ebook guide: How to Create Killer Email Marketing Campaigns!

Download Killer Email Marketing Campaign Guide

Enchant Agency is a leading UK email marketing consultancy, based in London. Our email experts help brands to create big impact and reach their potential with customer-centric marketing strategies. Need help with your next email marketing campaign? Why not get in touch with our email marketing consultants and see how we can take your marketing performance to the next level! 

Topics: Brands, ecommerce, Email content, Email design, Email Marketing, Email marketing campaigns, Email marketing strategies, Email marketing strategy, halloween, Retail, retailers, Seasonal content, Seasonal marketing, Seasonal triggers, email campaigns, Design, Halloween campaigns, Creative

Philip Storey

Written by Philip Storey

Philip Storey is the Founder and CEO at Enchant Agency. Philip is an email marketing specialist in London, UK. He has enabled hundreds of brands to improve their email marketing. Beyond marketing, Philip is a business coach, personal and professional development coach and mentor to business leaders and senior marketers.

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