Easter is a great time for brands to connect with their subscribers through unique Easter-based campaigns. There's scope for
Brands from the food and beverage industry are in prime position to produce engaging creative for Easter emails. Consumers love to salivate over Instagram-worthy food pics and share their own meal photos. So, if you want to
Here's an example from Ask Italian that prompts curiosity ("Chocolate Pasta"), looks
Brand: Ask Italian
Subject line: Easter is just around the corner…and we have chocolate pasta!
This following email example from Christopher's is a more upmarket, but it again delivers strong visual impact, humorous and playful copywriting and Easter-related dining offers:
Subject line: Easter Egg-stravagance, Hot Cross French Toast & Almond Cigars
Meantime Brewing Company, as you'll see from the email example below, has used the hook of Easter to promote
Subject line: Chocolate....for Easter 🍫🍻
Visual impact is vital, but so too is value. Once you've enticed subscribers visually, you need to make your offers just as tantalising. See Hotel Chocolat's dual offline/online 15% discount across the board for subscribers:
Brand: Hotel Chocolat
Subject line: Get 15% OFF this Easter with our early-bird offer!
The following Easter offer from Sainsbury's is all about value, as it offers 25% off across it's entire Tu clothing range for the Easter discount window. The campaign avoids going in for the seasonal gimmicks or playful Easter design and focuses on a blog discount and clear call to action.
Subject line: Fill your basket with 25% off this Easter
And here Jack Threads delivers some amusing visual email content, combined with a site-wide 25% off incentive to click through to their website:
The following example from graze demonstrates effective use of
This email contains copy that evokes urgency ("Last chance" and "Time's
Subject line: Tick... tock! ⏰ £5 off
Seasonal events like Easter give brands more scope to be creative with their email marketing campaigns and email design. This is demonstrated well in the following Easter campaign from Topman. The subject line is intriguing, the design is vibrant, fun and eye-catching, whilst the Easter offer requires a little bit of initiative from the recipient – and some browsing of the Topman website!
Subject line: How’d you like your eggs?
Adding the personal touch is crucial for standing out from the inbox and perking the attention of subscribers.
Check out this example from Curries Online – yes, Curries Online!
Leveraging customer emotions
There are plenty of clever ways to find relevant emotional ties with Easter for your brand, whatever products you have to offer. You don't always need pictures of bunnies, eggs or chicks, as a savvy bit of storytelling and
The example below from eve leverages emotions by steering the copy towards the idea of the having friends or family coming to stay over the holiday period and kitting people out with the appropriate gear/bedding for guestrooms – or makeshift ones:
These examples are just the start. Your next step is to start planning your campaign strategy, themes, creative and tactics such as send times, frequency and subject lines.
Want to maximise your email marketing open rates during Easter? Then grab Enchant's Ultimate Guide to Email Marketing Subject Lines to start optimising your email marketing subject lines to get the best out of your campaigns.
Enchant is the UK's leading email marketing agency. We offer a wide range of email marketing services, helping brands to reach their full potential with effective customer-centric strategies. Contact our email marketing consultants today and see how we can help you improve your email programme.