The Easter bank holiday weekend is a great time for brands to connect with their subscribers through email marketing. It's such an effective channel to leverage seasonal context through creative marketing. There's scope for eggsquisite Easter-related wordplay, colourful visuals, cracking incentives and savvy ways to engage subscribers.
We've compiled 10 of our favourite examples of engaging Easter marketing emails from well-known brands, as inspiration for Easter email marketing campaigns to make your subscribers egg-static (sorry!):
Brands from the food and drinks industry are in prime position to produce engaging creative for their Easter emails, seeing as visual impact is so important for both email marketing engagement and modern dining experiences. Consumers love to salivate over Instagram-worthy food pics and share their own meal photos. So, if you want to enage subscribers and tempt them to order your nosh or head to your restaurant, then enticing visuals are key to success during the Easter period.
Here's an example from Ask Italian that prompts curiosity ("Chocolate Pasta"), looks awsome, uses pun-filled copy ("don't gnocci until you've tried it") and delivers a clear and attractive money-off seasonal incentive:
This following email example from Christopher's is a more upmarket, but it again delivers strong visual impact, humorous and playful copywriting and Easter-related dining offers:
Meantime Brewing Company, as you'll see from the email example below, has used the hook of Easter to promote an seasonal discount for subscribers for their Chocolate Porter, proving that beer and chocolate do mix!
Visual impact is vital, but so too is value. Once you've enticed subscribers visually, you need to make your offers just as tantaslising. See Hotel Chocolat's dual offline/online 15% discount across the board for subscribers:
And here Jack Threads delivers some amusing visual email content, combined with a site-wide 25% off incentive to click through to their website:
The following example from graze demonstrates effective use of persuation tactics, which give subscribers added incentives to open marketing emails and click on links.
Thi email contains copy that evokes urgency ("Last chance" and "Time's ch-icking") and taps into FOMO (fear of missing out), further aided by the visual impact of the countown clock.
Adding the personal touch is crucial for standing out from the inbox and perking the attention of subscribers. It's sounds simple, but personalisation mixed with visually-engaging content is a powerful combination.
Check out this example from Curries Online – yes, Curries Online!
Leveraging customer emotions
There are plenty of clever ways to find relevant emotional ties with Easter for your brand, whatever products you have to offer. You don't always need pictures of bunnies, eggs or chicks, as a savvy bit of storytelling and out-of-the box thinking can do the trick.
The example below from eve leverages emotions by steering the copy towards the idea of the having friends or family coming to stay over the holiday period and kitting people out with the appropriate gear/bedding for guestrooms – or makeshift ones:
We hope you're not too shell-shocked (sorry again!!) from all these Easter email marketing examples! As you've seen, there are plenty of great ways to use visual and text-based seasonal engagement triggers and persuasion tactics with your email content this Easter. Be innovative, be different and get creative, but be sure to provide value to get the best results. Enjoy the holidays!
Want to maximise your email marketing open rates during Easter? Then download our free Enchant's Ultimate Guide to Email Marketing Subject Lines to start optimising your email marketing subject lines to get the best out of your campaigns!
Enchant is a leading UK digital marketing agency. We offer a wide range of email marketing services, helping brands to reach their full potential with effective customer-centric strategies. Contact our email marketing consultants today and see how we can help you improve your campaign performance!