10 AI Prompts to Instantly Improve your Email Marketing

Firstly, what is a prompt?

Quickly becoming a universal term in marketing, a prompt is a request that you ask of your AI tool, such as ChatGPT. Think of it as a brief that you’re asking of a colleague. Naturally, everyone does this in different styles but the clearest briefs usually result in the best and fastest outcomes. The same is applicable with prompts! Let’s explore how brands create prompts that result in revenue-generating outcomes for your business.

Where and when should I use prompts in email marketing?

For marketers, ChatGPT and other AI tools use prompts to help generate content at rapid speed and assist in areas such as analysis and brainstorming to make your workflow more efficient. Plus, by tailoring the request it can also assist with customer segmentation, journey mapping, and even predictive content recommendations. Whilst there are similar tools on the market, ChatGPT is the most well known, being used by over 90% of Fortune 500 companies.

Adopting a prompting framework for email

Enchant uses an AI prompt framework called RISEN to provide the most accurate and effective outcomes for a project. Let’s see what RISEN stands for: ‍

Role - Acting like a certain person
Instructions - Making the task specific and clear
Steps - How you want the task to be delivered
End goal - Exactly what we want to see from the answer
Narrowing - Give the AI some constraints

For example, when using AI for copywriting:

Instead of: Write me some email copy promoting a new £20 set of earrings

‍Try: Act as an email marketing copywriter of a jewellery business targeting female Gen Z subscribers who value boldly designed yet affordable jewellery. Start with a short, punchy headline promoting a new £20 set of earrings. Then provide 3 bullet point reasons that make their design special, which are their quality, bold design and price point. Make sure the total copy is between 100-150 words.

Now, let’s dive into some prompts you can start using today for your marketing!

Prompt for building automations

‍Template: "Act as a CRM strategist. Create a full multi-channel [flow type] for [describe your brand], a [brief product/service description and industry]. The series should include email, SMS, and push notifications, and span the first [x] days after signup. Each message should have a clear goal (e.g., brand intro, first purchase, app download), optimised timing, and suggested subject lines or hooks. Align the tone with [Brand voice here], and include CTAs that match channel best practices. Audience: [Describe them here]. Highlight personalisation and automation opportunities." ‍

Here's a completes example: “Act as a CRM strategist. Create a full multi-channel welcome series for a dog food brand in the UK market that specialises in health benefits for pets. The series should include email, SMS, and push notifications, and span the first 7 days after signup. Each message should have a clear goal (e.g., brand intro, first purchase, app download), optimised timing, and suggested subject lines or hooks, ideally dog themed. Align the tone with a gentle, pet-loving friend and include CTAs that match channel best practices. Audience: Dog owners, new to the brand, looking to treat their dog like a member of their family. Highlight personalisation and automation opportunities”.

Prompt for copywriting

‍Template: "Act as a CRM email copywriting expert working for [describe your brand]. Craft me a marketing email for [describe the purpose]. The audience is [Describe them here]. Please provide:

3 subject line options optimised for open rates.
Headline suggestions that draw attention and align with the subject lines.
Body copy (50–150 words) that communicates the core message with clarity and persuasive tone.
A compelling call to action that drives [desired action — e.g., clicks, conversions, sign-ups].
Suggestions for images or visual elements that would enhance the message (e.g., product shots, lifestyle images, icons, etc.).

The tone should be [offer context here].

Here's a completes example: Act as a CRM email copywriting expert for a luxury UK-based airline. I need help crafting a follow-up marketing email sent shortly after an order confirmation. The email should offer customers the option to add extra baggage to their upcoming flight.

Audience: Customers who have just booked a flight with us. They value seamless, stress-free travel and are receptive to thoughtful, well-timed service enhancements.

Please provide:

3 subject line options that feel personal and professional, optimised for open rates.
Headline suggestions that are elegant, reassuring, and align with the subject lines.
Body copy (60–120 words) that communicates the benefits of adding extra baggage in a smooth, service-first tone.
A single, clear call to action encouraging them to add baggage in advance for peace of mind.
Image suggestions that match the brand’s premium aesthetic (e.g., serene airport moments, elegant luggage, calm traveler experiences).

Tone of voice: Professional yet personal — reflecting care, clarity, and a dedication to a seamless travel experience.

Prompt for research

Note, we suggest using the deep research function on ChatGPT. This will involve a live web search to gather and analyse real-time information, unlike a standard ChatGPT search which relies on an existing knowledge bank.

Template: “Act as a CRM strategist for a [industry type, e.g. fashion] brand using Klaviyo for email, SMS, and push communications. Your goal is to:

Identify and summarise all new or recently released features in Klaviyo from the past [time range, e.g. 3–6 months].
For each feature, explain what it does in simple terms.
Prioritise them based on their potential impact for a CRM team in [industry type]—focusing on improving:

[add goals here]
Clearly recommend which features to implement first, second, third, etc., and briefly justify why based on CRM strategy.
Provide suggestions for how to test or pilot the most important features.

Return your findings as a bulleted summary with a short executive overview at the top."

‍And here's a completed example:

Act as a CRM strategist for a UK based e-commerce fashion brand using Klaviyo for email, SMS, and push communications. Your goal is to:

Identify and summarise all new or recently released features in Klaviyo from the past [time range, e.g. 3–6 months].

For each feature, explain what it does in simple terms.

Prioritise them based on their potential impact for a CRM team in [industry type]—focusing on improving:

Customer retention

Engagement rates (email/SMS/push)

Revenue from automation

Personalisation and segmentation

Integration with other marketing tools/platforms

Clearly recommend which features to implement first, second, third, etc., and briefly justify why based on CRM strategy.

Provide suggestions for how to test or pilot the most important features.

Return your findings as a bulleted summary with a short executive overview at the top.

Prompt for data analysis

Need to review performance trends to inform your marketing strategy or predict future results? Try using this prompt on an export of your past results to receive trends, predictions and breakdowns.

‍Template:

“Given a dataset focusing on [metric] in (Column here) and the data points in (Columns here), identify and interpret trends specifically for [metric]. Use these trends to predict the probability of the same data points appearing in September 2024. Highlight any significant patterns, outliers, or changes in the data over the years that may influence your prediction”.

And here's a completed example:

"Given a dataset focusing on placed orders in column C and the data points in columns D, E and F, identify and interpret trends specifically for placed orders. Use these trends to predict the probability of the same data points appearing in September 2025”.

Prompt for segmentation

Confused on how to create a segment in your ESP? Ask ChatGPT to act as a system expert and give you the exact criteria you need.

‍Template:

"Act as a Klaviyo expert and CRM strategist. I want to create a marketing segment for [goals of the campaign]. Generate a Klaviyo segment definition using profile and event data (e.g. purchase history, email engagement, etc). The audience should meet the following criteria: [list of rules or behaviors e.g hasn't purchased in 90 days]. Format the response with the segment name, logic/conditions, and a brief explanation of why this segment is strategically valuable."

‍Completed example:

"Act as a Klaviyo expert and CRM strategist. I want to create a marketing segment for re-engaging lapsed customers. Generate a Klaviyo segment definition using profile and event data using purchase history and site activity. The audience should meet the following criteria: Hasn’t purchased in 90 days, has been active on site at least once in the last 90 days or has clicked an email in the last 90 days. Format the response with the segment name, logic/conditions, and a brief explanation of why this segment is strategically valuable."

Prompt for summarising powerpoint slides

Save time on quarterly performance review decks by allowing AI to scan the document and pull out the most important insights that impact you and the business.

‍Template

“Extract the key insights and talking points from this powerpoint document and put them into a list of bullet points”

Prompt for image creation

ChatGPT is also known for its image creation abilities. By getting the prompt right, this can save you and your business a lot of time creating imagery.

‍Template:‍

"Act as a marketing designer and visual strategist. I’m creating an email campaign for [campaign purpose]. Please generate a visual concept suitable for email marketing that aligns with [brand tone/style]. The image should be optimized for [format/aspect ratio, e.g., 600x400 pixels] and should include [visual elements]. The goal is to [state desired impact of the imagery]."

‍Filled in:

"Act as a marketing designer and visual strategist. I’m creating an email campaign for a summer sale for eco-friendly skincare. Please generate a visual concept or image prompt suitable for email marketing that aligns with a clean, minimalist, nature-inspired brand style. The image should be optimized for 600x400 pixels and should include a flat-lay of the products with a soft tropical background and a subtle '20% Off' badge. The goal is to catch attention and reinforce our brand’s natural, fresh vibe."

Prompt for visualising data

Using ChatGPT to analyse some data and need to share some visual insights to share with the team? Import your CSV and ask it to visually showcase your results.

Visualise each month’s top 10 campaigns with the highest click rate in a bar chart form. Stack the bars in a vertical format from highest at the top to lowest at the bottom