4 Fiendish Email Marketing Tactics to Boost Halloween Campaign Conversions
Written by Philip Storey
2 Minute Read
Are you after some tricks and treats for your email marketing campaigns this Halloween? It's a time to be creative with your emails and deliver some stand-out subject lines to creep into subscribers' inboxes. We've outlined 4 top email marketing tactics and tips to help you boost your conversion rate during this spell-bounding seasonal event.
1. Be creative with devilish design
Halloween is a busy time of year for retailers and consumers spent over £300 million during the scary season, in the UK alone. The British public's interest in Halloween festivities is growing fast, so don’t be afraid to spice up your email marketing campaigns with some bold seasonal themes and relevant iconography.
Here's a great example of an effective and visually appealing Halloween email design from Jack Threads:
This email is fun, hip, vibrant and has good taglines "CLOTHE YOUR BONES" and relevant typography – including a blood-splattered customised logo! Importantly, it contains a big and bold discount to really get customers interested.
2. Compose scarily good subject lines
Inboxes will be busy during the Halloween period, so make sure your campaign stands out from the competition. Add clever wordplay, insert seasonal emojis into your subject lines and entice subscribers with an element of mystery to increase your open rates. But also promise real value and incentives in your pre-header text.
Give your customers a fright with some big discounts and relevant offers that will really encourage subscribers to engage with your Halloween emails. Think outside the (in)box and offer real value rather than just gimmicks. For example, you could use “31% off” sitewide, as not only does the number tie in with the date of fright night, but it's a big enough discount to perk the interest of your subscribers.
The cobweb creative nicely frames the relevant offer and the copywriting, “SPIN YOUR OWN WEB OF #AEOSTYLE”, adds a seasonal hook. There's also a touch of FOMO with the "ONLY ON HALLOWEEN 10.31..." limited-time offer.
4. Use the right tools for the job
There are plenty of great email tools out there to help you conjure up great creative ideas and deliver effective relevancy and CRO tactics. Tools like Phrasee, Live Clicker and Fresh Relevance are awesome options to ramp up the impact of your seasonal marketing campaigns.
Realtime Email by Live Clicker optimises your campaigns by leveraging data and adding live content into your emails, according to the time your recipients open their emails.
Fresh Relevance enables retailers to add effective personalisation and dynamic content (countdown clocks, geotargeting, etc) to increase conversions.
Phrasee helps you become a subject line superhero, as it uses artificial intelligence (AI) algorithms to learn from customer insights and compose subject lines and marketing copy that converts with your audience.
We hope you’ve found these fiendishly good email tactics for Halloween campaigns useful. If you’re hungry for more, check out some of our other Halloween campaign blogs to help inspire your marketing this year: