Choosing the right Customer Data Platform (CDP) for your email marketing can be a daunting challenge. With a multitude of options, each offering a distinct set of features and advantages, how do you determine which CDP is the perfect fit for your email marketing strategy? That's why we've curated a list of the 10 Best CDPs in Email Marketing for 2023.
We understand that no two brands are the same, and the path to success in email marketing can vary greatly depending on your unique needs. Our experienced email heroes have hand-picked our top 10 CDPs for email marketing.
Klaviyo has recently rolled out its own CDP, which has placed it in competition against the top-tier marketing suites. Its CDP is designed with the same user-friendly interface as the rest of the platform.
Klaviyo CDP key features:
Budget-friendly - suitable for businesses of all sizes
Enhanced Data Consistency -Offers pre-built connectors to third-party data warehouses
Advanced Segmentation - RFM analysis allows for advanced segmentation
Data transformation - convert profiles from different formats seamlessly
Customisable customer lifetime value (CLV) - Dig deeper into customer profiles and deliver the right messaging at the right time
Group membership API - allows you to create personalised web experiences for every visitor
Mapp Cloud CDP is a well-established player in the customer data platform industry, known for its comprehensive suite of marketing solutions. Mapp Cloud CDP offers a range of features designed to enhance data collection, segmentation, and customer interactions.
Mapp Cloud CDP key features:
Unified Customer Profile -Consolidate data from various sources for a comprehensive customer view
Advanced Segmentation - Create dynamic customer segments for personalised marketing
Trigger Automated Emails - Send highly personalised automated emails at the right time
Cross-Channel Campaign Management -Plan and execute marketing campaigns across multiple channels
Analytics and Reporting - AI-driven tools allow businesses to enable targeted and self-optimising cross-channel campaigns
Bloomreach CDP is a prominent name in the realm of customer data platforms, known for its comprehensive suite of solutions designed to enhance customer data management and engagement. The platform offers various features for data consolidation, segmentation, and customer insights, making it a contender in the competitive CDP market.
Bloomreach CDP key features:
Personalised Experiences - Tailor content and recommendations for engaged customers
Data-Driven Insights -Gain valuable customer behaviour and trend insights
Unified Customer Data - Get a holistic view of customer interactions
Cross-Channel Marketing - Execute campaigns across various digital channels
Emarsys CDP is a notable name in the landscape of customer data platforms, providing businesses with tools to access the data to understand and engage their customers.
Emarsys CDP key features:
AI-Powered Marketing -Advanced AI enhances marketing strategies
Omnichannel Engagement - Creates consistent, personalised experiences across channels
Lifecycle Automation -Streamlines marketing from acquisition to retention
Global Scalability -Supports global businesses with multilingual and multi-currency capabilities
Salesforce Marketing Cloud
Salesforce is one of the industry's leading CRM tools, recognised widely for its array of solutions tailored to amplify customer data management and refine marketing strategies. Salesforce's CDP is no different, standing as a notable contender among the other available platforms.
Salesforce CDP key features:
Integration Hub -Seamlessly integrates with the Salesforce ecosystem, providing a unified data management and marketing platform
AI-driven Campaigns -Implement AI-driven cross-channel marketing campaigns to engage your audience with personalised messages on the right channel at the perfect moment
Data Compliance -Prioritises data security and regulatory compliance, ideal for businesses with strict data protection requirements
Extensive Ecosystem - Offers a vast ecosystem through Salesforce AppExchange, offering over 3,000 apps, enhancing customisation and adaptability to specific needs
Customer.io CDP offers a range of features to streamline customer data utilisation and marketing strategies. It's a popular choice for growing businesses looking to get more out of their data.
Customer.io CDP key features:
User-Centric Personalisation -Highly personalised customer experiences with individual user interactions
Minimal Training Required -It stands out for its user-friendly interface and ease of implementation, making it accessible to businesses of every size
Data Pipelines - Delivers speedy integration and enhanced data accuracy
Cost-Effective Scalability -It provides a cost-effective solution, making it an attractive choice for businesses looking to scale their customer data and marketing efforts without significant budget constraints
Although Twilio Segment CDP may not offer the extensive ecosystem and AI-driven insights of larger platforms, it can be a valuable choice for businesses seeking to enhance customer engagement and leverage data for more personalised interactions.
Twilio Segment CDP key features:
Simplified Data Integration - Twilio Segment CDP makes data integration from various sources straightforward, minimising the training required to use the platform
Developer-Friendly -The platform is known for its developer-friendly features
Real-time Customer Data:Stay updated with customer behaviour and interactions
Flexibility and Customisation:Easily tailor customer data management to your unique business needs
Totango CDP offers a suite of features aimed at streamlining data utilisation. Although it might not come with all the bells and whistles that some larger platforms carry, it still offers plenty of tools to help a business leverage its data.
Totango Segment CDP key features:
Profile Health Scoring - It provides advanced customer health scoring capabilities, enabling businesses to assess and prioritise customer interactions based on their value and needs
Customer Journey Mapping -Totango excels in visualising and optimising the customer journey, helping businesses improve engagement and satisfaction
Team Collaboration -Craft strategic account plans, outline team actions and establish transparent communication for stakeholders
Blueshift is dedicated to enhancing customer data management and refining marketing strategies. Blueshift CDP is a strong contender for any business looking to make their data work harder for them without breaking the bank.
Blueshift CDP key features:
Cross-Channel Engagement - Deliver personalised customer experiences across multiple channels
Integrate Everywhere - The platform offers ease of integration whether you are an agency or a brand looking to consolidate your tech stack into one place
1:1 Personalisation - first-party data for individual profiles enhancing your segmentation
Adobe Real-Time CDP
Adobe Real-Time CDP is a valuable addition to the Adobe Experience Cloud, providing real-time updates to both B2C and B2B profiles. This empowers businesses to deliver highly customized experiences that significantly enhance customer engagement.
Adobe Real-Time CDP key features:
Real-Time Updates - Instant data updates, ensuring businesses have the most current customer information for real-time engagement
Comprehensive B2B and B2C Support -It caters to both B2B and B2C profiles, making it versatile for a wide range of businesses
Seamless Integration -The platform seamlessly integrates within the Adobe Experience Cloud, simplifying the data management process
Enhanced Data Protection - Adobe Real-Time CDP offers tools and patented data governance to ensure compliance with regulations in data-sensitive industries, safeguarding customer privacy and preferences
Do any of these CDPs sound like a good fit for your brand? We hope so, as they're all great options to help you get more from your data. CDPs becoming more accessible to brands of all sizes is part of a wider shift, as email moves towards being an evermore proactive channel. As discussed, every business has unique goals. This should assist you in finding the right CDP for your needs.
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