Introducing Klaviyo One: Klaviyo's New Product Launch
Written by Maddison Jevon
2 Minute Read
Big news: Last week we were given a sneak-peek into Klaviyo's new enterprise product offering which went live on June 23rd. Introducing, Klaviyo One.
This blog outlines Klaviyo One's epic new features. We'll share how their new product can deliver success and support to email marketers.
Marketers tend to work with platforms that are overly complex, expensive and lack the data integrations that they need to do a great job. This means that brands are not able to deliver personalisation at scale. Klaviyo One seeks to address this problem.
Together with Klaviyo, we're stoked to present a new solution for personalising every customer experience with real-time data. Welcome to Klaviyo One!
Klaviyo describe their new platform as an all-in-one solution for managing customer data and delivering epic personalised experiences at scale. Klaviyo One can be integrated across email, SMS and more helping brands take ownership of their customer data which in turn delivers supercharged relationships. For marketers, this translates directly into increased ROI.
Here's why we are excited about Klaviyo One...
Klaviyo One is a CDP
Klaviyo One incorporates a CDP (customer data platform) that stores and analyses customer data from anywhere, at any time.
The CDP includes:
One-click integrations - this allows you to easily move customer data across all systems and software used within your business
Unified 360 profiles - these profiles give you a live feed of customer movement across all channels
Multi-dimensional best-in-class segmentation - highly detailed segmentation that allows you to go beyond basic targeting
Webhooks - allowing brands to transfer data between platforms in real-time
Subscriber acquisition - sign-up forms and popups
Klaviyo One includes a customer experience automation engine, helping brands create individual customer journeys based on real-time engagement across channels. These experience features include:
Multi-step onsite forms
Extensible pre-built automation - there are many epic pre-built, fully customisable templates and flows to choose from
Drag and drop templates
Cloned flows/templates - this is an awesome feature to ensure brand consistency.
Klaviyo One displays what works and what doesn't, as well as help marketers make smarter decisions. The learning features include:
Cross-channel revenue attribution - this clearly outlines how each individual marketing campaign contributes to your overall revenue.
Peer benchmarking - see how your campaigns compare to your competitors
Smart send time
Subject line assistant
Predictive analytics enable dynamic segmentation
Wondering if you should evaluate Klaviyo One? Well firstly, we think that all of Klaviyo's products are super awesome, so we know this new product launch will be no different. Klaviyo One is perfect for ambitious brands that are looking to deliver personalised communication at scale, acquire new customers and use data to drive revenue.
We want to congratulate Klaviyo on launching another epic product. We are so excited to try it out and we are sure our customers will love it too! Email marketers, if you are evaluating your email tech stack and struggle with personalisation at scale, be sure to check out Klaviyo One.
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