5 Essential GDPR Resources for Marketers

Posted by Philip Storey on 05/03/18 14:39
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5 essential GDPR resources for marketers

As the date for GDPR compliance looms and it's now (at the time of writing) just a couple of months away before the new data regulations become law, we thought we'd pull together our favourite resources on this important topic.

Here are Enchant's five most recommended resources on The GDPR in marketing from across the industry:

The ICO's guide to The GDPR 

The ICO (The Information Commissioner's Office) has put together a guide to The GDPR, specifically to help marketers. It has outlined 12 essential steps to take now, as well as a comprehensive checklist to help you prepare for GDPR compliance. 

Grab the guide here: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/

Here's the 12 steps to preparing for GDPR: https://ico.org.uk/media/1624219/preparing-for-the-gdpr-12-steps.pdf

The Direct Marketing Association's guide to GDPR

This is a monstrous resource with all kinds of research, blogs, guides and webinar play-backs included. It's worth keeping abreast of this resource, for updates as well as a deeper-dive into anything very specific relating to The GDPR in marketing.

Get the DMA's GDPR guide here: https://dma.org.uk/gdpr

Support for data controllers 

Another resource from the ICO, this time for data controllers. If you're responsible for how data is captured, managed, processed and stored, this is essential reading with the GDPR deadline just around the corner.

Check out the ICO's resource for data controllers here: https://ico.org.uk/for-organisations/resources-and-support/data-protection-self-assessment/getting-ready-for-the-gdpr/

GDPR training in London for marketers

Do you work in marketing and need to get up to speed on all things relating to The GDPR? If so, Econsultancy's 1-day training course is a great way to learn more about all areas of data compliance, in a small group setting with a GDPR expert.

Get onboard here: https://www.econsultancy.com/training/courses/gdpr-data-driven-marketing

Econsultancy's GDPR white paper guide

Don't have time to spend a day on a course? No problem – grab all the essential information and latest advice through Econsultancy's white paper guide to The GDPR.

Grab Econsultancy's GDPR guide here: https://econsultancy.com/reports/a-marketer-s-guide-to-the-general-data-protection-regulation-gdpr/

Wrapping up

There's a lot of information out there about The GDPR and it's hard for marketers to know where to start and focus their attention. If you take a look at the resources outlined in this blog, you won't go far wrong. They will enable you to establish your key priorities for preparing for The GDPR in marketing, whilst helping you to effectively plan and coordinate your brand's GDPR compliance project.

Enchant is a leading UK digital marketing agency, based in London. We specialise in email marketing servicesCRMinbound marketing and paid social advertising. If you want to speak to a GDPR specialist, get in touch and we'll advise you on the best approach to ensuring your business is GDPR compliant.

Are you a retailer looking to take a leap with email marketing this year? We're offering you the chance to get a free email audit and roadmap from a leading email marketing expert. Apply for an audit now and see how we can help supercharge your performance in 2018!

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Topics: Data, ecommerce, Email Marketing, Email marketing strategy, Marketing strategy, Retail, retailers, Data capture, GDPR, Data protection, consent

Philip Storey

Written by Philip Storey

Philip Storey is the Founder and CEO at Enchant Agency. Philip is an email marketing specialist in London, UK. He has enabled hundreds of brands to improve their email marketing. Beyond marketing, Philip is a business coach, personal and professional development coach and mentor to business leaders and senior marketers.

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