Most businesses have learnt that content marketing is key to growing their brand. Millions of people search the web for videos, blog posts and articles to get information on products and services or to find solutions. So, where does paid social fit in?
In the lead up to the GDPR compliance deadline on 25th May, many businesses are repermissioning their databases through email marketing campaigns. In this blog, we'll share 10 of our favourite examples that we've seen so far...
Enchant's charity partner, Humanitas, believe that everyone is entitled to health care, an education and a family. This inspiring organisation strives to provide these three key rights in various locations across the world. One country where Humanitas currently has projects running is Romania. Enchant CEO and Founder Philip Storey recently joined the charity out in Romania to see first-hand the crucial work they're doing in the country.
Many businesses are now starting to realise the important role that paid social plays in attracting and new prospects and converting more customers. This is especially true of Facebook, so if you want to see big ROI through Facebook advertising, you need to make sure your campaigns are well planned and well optimised.
Marketing automation is a powerful asset for retailers. Not only does it save marketing teams time and allow them to be more efficient, but it's an effective way to target prospects and customers with personalised content and across channels. When used in combination with email marketing, it's a really potent tool.
At Enchant, we are strong advocates of lifecycle marketing and as email marketing and paid social consults, we help retail brands to map out their customer lifecycle and focus their efforts on the key lifecycle stages. Reengagement (or customer win-back) is one of these lifecycle stages, and it's one that a lot of marketers don't do so well – if at all...
In email marketing, especially in retail, testing should play a key role in your strategy. It's important to learn from each email campaign and use the results to optimise your future campaigns. However, too many retailers don't find the time to do it effectively. This is a huge missed opportunity and ultimately it will impact results and ultimately cost you money.
Many businesses are starting to apply more focus and resources to paid social, as organic reach for brands on social media has plummeted, especially on Facebook. Also, the primary social networks are giving brands more tools to create really engaging ads and marketers are driving good ROI with paid social. Here's how to do it well...
Email marketing in retail is becoming increasingly sophisticated, due to the greater level of data available to marketers, heightened consumer expectations and innovative tech solutions. These forces all enable brands to send more targeted and relevant emails. In this blog, we explore the best dynamic email tools on the market that will help you to create enchanting email marketing campaigns.
As we head towards the deadline for GDPR compliance, it's time (if you haven't already) to start planning your approach to aligning marketing processes with new data rules outlined by The General Data Protection Regulation (GDPR).
In a move that echoes Gmail's introduction of image caching back in 2013, Yahoo! has recently changed how it handles images in emails, caching them and serving them via their proxy servers. What does this update mean for email marketers?
Social media advertising is high on the agenda for many brands and marketers this year, especially due to the falling organic reach for businesses, which is being felt across many social channels, Facebook in particular! So, what do retailers need to consider when planning their paid social strategy and setting up paid campaigns?
If you've followed my recent blogs on marketing trends and predictions for 2018, you'll be aware that lifecycle marketing is high on the agenda for many businesses, especially retailers. Consumers expect proactivity and relevancy from brands nowadays and this makes focusing on the entire customer lifecycle, a critical component for success.
As the date for GDPR compliance looms and it's now (at the time of writing) just a couple of months away before the new data regulations become law, we thought we'd pull together our favourite resources on this important topic.
The Easter bank holiday weekend is a great time for brands to connect with their subscribers through email marketing. It's such an effective channel to leverage seasonal context through creative marketing. There's scope for