5 Valentine's Day Email Marketing Campaign Tactics + Examples

Posted by Philip Storey on 08/01/19 07:53

Valentine’s day is a huge draw for many retailers and ecommerce businesses every year. The seasonal period often brings a huge influx of sales for all types of businesses and not just card shops and florists. It’s important that any email marketing campaign you create really stands out from the crowd. This blog sets out to help you do that well.

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Valentine’s Day Marketing Campaign Inspiration: 7 Great Tips & Examples

Posted by Philip Storey on 04/01/19 00:44

To the cynic, Valentine’s Day is a gimmick created by card companies to cash in on cupid and guilt-trip the romantically-involved consumers out there. But it is a hugely successful seasonal sales period nonetheless. It represents a great opportunity for retail marketers to connect with their coupled customers – and even the single ones!

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How to Get Your Email Marketing To Stand Out in the Gmail Promotions Tab

Posted by Philip Storey on 02/01/19 15:03

The Gmail promotions tab - love it or hate it, but it's not going anywhere. And if recent developments are anything to go by, email marketers are going to need to pay close attention to how it evolves. Have you seen the way that some emails are featured at the top of the tab, with an image? In this blog, I'll show you how you it's done and how you can apply it to your next email campaign.

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5 Festive Tips to Boost Your Christmas Email Marketing Campaigns

Posted by Philip Storey on 05/12/18 15:58

It goes without saying, that Christmas is a crucial time of year for retailers to drive revenue. Preparing campaigns way in advance is key. Marketing departments are already thinking about Christmas as soon as (or before) the summer is even over. Some even start planning the next year’s activity in January!

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Christmas Email Marketing Tips – 3 of the Best!

Posted by Sarah Perrin on 03/12/18 15:12

Christmas isn't that far away, and if you're not planning your email marketing strategy already, then now is the time. It's an exciting time of year to connect with your customers. It's a great time of year for increasing acquisition. Getting things right at Christmas, can be hugely rewarding. Here's some top email marketing tips from Enchant!

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Transform Your Email Marketing Performance This Christmas: Book a Free Consulting Session With Email Expert Philip Storey

Posted by Philip Storey on 01/12/18 10:31

We are giving you the chance to get a FREE 1-2-1 consulting session on anything to do with email marketing! This unmissable opportunity to talk to me, Philip Storey, principal consultant and CEO of Enchant Agency – the leading email marketing consulting agency in the UK – is completely free of charge. You can ask my anything about email, from campaign strategy to marketing automation. I'm here to help you.

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Email Marketing in a Post-GDPR World

Posted by Philip Storey on 13/07/18 16:44

Whilst the rush to meet the data compliance deadline set by the General Data Protection Regulation may be over, the impact of GDPR on the marketing world is only just starting reveal itself.

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How to See Absolutely Anyone's Facebook Ads

Posted by Philip Storey on 29/06/18 11:22

Have you ever wanted to take a sneak peek at somebody else's Facebook ads? Perhaps you want to look at what ads your competitors are putting in front of their prospects and customers? Well, from today, you can do just this...

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Why Facebook Ads Get Disapproved & What You Can Do About It

Posted by Philip Storey on 28/06/18 08:43

Getting your Facebook ads right and creating effective campaigns takes careful planning, copywriting, design work and targeting. However, after submitting your lovingly-crafted ads for review, you may find they don't get approved. And even after your ads get the green light, they can still get disapproved and paused at a later date. 

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Econsultancy's Email Marketing Industry Census 2018: Key Takeaways

Posted by Rowland Marsh on 25/06/18 22:23

Yes, it's that time again  the 2018 Email Marketing Industry Census has dropped! The 12th edition of Econsultancy's annual Email Census is an extensive report, jam-packed with revealing trends, statistics and industry insights, giving brands and agencies a great view of the state of email marketing today and beyond. We're delighted to have had the opportunity to contribute to the report for the second year running.

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7 Ways to Reengage Inactive Email Marketing Subscribers

Posted by Philip Storey on 25/06/18 18:18

As a retailer, your business relies on keeping customers engaging and active, for as long as possible. Email marketing is an effective channel for nurturing subscribers and retaining customers through relevant campaigns and communications. In this blog, our email experts outline 7 great ways to reengage inactive email subscribers.

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Facebook's Ad Disapproval Criteria Revealed

Posted by Rowland Marsh on 24/06/18 08:45

Have you had any of your Facebook ads rejected or even disapproved at a later date? Sometimes it's not clear what has caused your ads to be thrown out. However, Facebook's content-related disapproval criteria list for paid social campaigns has recently been leaked. Take a look and see what might be stopping your ads getting approved...

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GDPR-Friendly Tactics for Growing Your Email Marketing List

Posted by Philip Storey on 18/06/18 13:19

Did you survive the race for data compliance? Last month, marketers rushed to get their houses in order and ensure their processes were GDPR compliant before the May 25th deadline. If your subscriber list took a hit, what's your new approach for growing your email database?

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Email Best XI: Fundamentals of a Winning Email Marketing Strategy

Posted by Philip Storey on 14/06/18 11:47

This World Cup is finally here! We've got our Panini sticker album out, the fixture wall-chart is up and we're ready to indulge in a wave of optimism before the inevitable penalty shootout heartbreak. Everyone likes to play at being manager and pick their preferred line-up, so we've decided to pick our best XI for email marketing.

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How to Boost Email Marketing Engagement with List Segmentation

Posted by Philip Storey on 07/06/18 17:41

In a post-GDPR marketing landscape, ensuring that your email campaigns are relevant and targeted is more important than ever. List segmentation plays an important role in boosting engagement and conversions with email marketing. 

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