7 Ways to Reengage Inactive Email Marketing Subscribers

Posted by Philip Storey on 25/06/18 18:18

As a retailer, your business relies on keeping customers engaging and active, for as long as possible. Email marketing is an effective channel for nurturing subscribers and retaining customers through relevant campaigns and communications. In this blog, our email experts outline 7 great ways to reengage inactive email subscribers.

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Facebook's Ad Disapproval Criteria Revealed

Posted by Rowland Marsh on 24/06/18 08:45

Have you had any of your Facebook ads rejected or even disapproved at a later date? Sometimes it's not clear what has caused your ads to be thrown out. However, Facebook's content-related disapproval criteria list for paid social campaigns has recently been leaked. Take a look and see what might be stopping your ads getting approved...

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GDPR-Friendly Tactics for Growing Your Email Marketing List

Posted by Philip Storey on 18/06/18 13:19

Did you survive the race for data compliance? Last month, marketers rushed to get their houses in order and ensure their processes were GDPR compliant before the May 25th deadline. If your subscriber list took a hit, what's your new approach for growing your email database?

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Email Best XI: Fundamentals of a Winning Email Marketing Strategy

Posted by Rowland Marsh on 14/06/18 11:47

This World Cup is finally here! We've got our Panini sticker album out, the fixture wall-chart is up and we're ready to indulge in a wave of optimism before the inevitable penalty shootout heartbreak. Everyone likes to play at being manager and pick their preferred line-up, so we've decided to pick our best XI for email marketing.

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How to Boost Email Marketing Engagement with List Segmentation

Posted by Philip Storey on 07/06/18 17:41

In a post-GDPR marketing landscape, ensuring that your email campaigns are relevant and targeted is more important than ever. List segmentation plays an important role in boosting engagement and conversions with email marketing. 

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Email Automation: How to Use Trigger Emails to Boost Conversions

Posted by Philip Storey on 06/06/18 12:19

If you're only using automated email marketing for welcoming new customers and sending broad promotional campaigns, then it's time to switch up your strategy.

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4 Brands Winning at Visual Storytelling in Social Ads (And How You Can Too)

Posted by Rowland Marsh on 05/06/18 17:33

The world of commerce has changed a great deal in recent years. Evolving technology, social media and consumer behaviours have changed the game for marketers. Retail brands no longer need a huge budget to build a successful marketing strategy. Visual storytelling in social ads is a powerful tactic! 

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The Influence of Artificial Intelligence on Email Marketing & SEO

Posted by Rowland Marsh on 04/06/18 15:19

Artificial intelligence and machine learning are concepts that often split opinion. But the technology is shaping the future of marketing and businesses must start to factor them into their strategies.

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5 Ways to Use Social Ads to Boost Website Traffic

Posted by Rowland Marsh on 23/05/18 10:07

Most businesses have learnt that content marketing is key to growing their brand. Millions of people search the web for videos, blog posts and articles to get information on products and services or to find solutions. So, where does paid social fit in?

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10 of the Best GDPR Repermissioning Emails

Posted by Philip Storey on 10/05/18 14:31

In the lead up to the GDPR compliance deadline on 25th May, many businesses are repermissioning their databases through email marketing campaigns. In this blog, we'll share 10 of our favourite examples that we've seen so far...

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Philip Storey Helps Humanitas Charity's Safe Homes Project in Romania

Posted by Rowland Marsh on 04/05/18 17:42

Enchant's charity partner, Humanitas, believe that everyone is entitled to health care, an education and a family. This inspiring organisation strives to provide these three key rights in various locations across the world. One country where Humanitas currently has projects running is Romania. Enchant CEO and Founder Philip Storey recently joined the charity out in Romania to see first-hand the crucial work they're doing in the country. 

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5 Essential Tips for Optimising Facebook Ad Campaigns

Posted by Rowland Marsh on 01/05/18 09:49

Many businesses are now starting to realise the important role that paid social plays in attracting and new prospects and converting more customers. This is especially true of Facebook, so if you want to see big ROI through Facebook advertising, you need to make sure your campaigns are well planned and well optimised.

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5 Easy Automated Email Campaigns Most Retailers Aren't Doing

Posted by Philip Storey on 27/04/18 09:30

Marketing automation is a powerful asset for retailers. Not only does it save marketing teams time and allow them to be more efficient, but it's an effective way to target prospects and customers with personalised content and across channels. When used in combination with email marketing, it's a really potent tool. 

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5 Great Email Marketing Reengagement Tactics for Retailers

Posted by Philip Storey on 27/04/18 09:25

At Enchant, we are strong advocates of lifecycle marketing and as email marketing and paid social consults, we help retail brands to map out their customer lifecycle and focus their efforts on the key lifecycle stages. Reengagement (or customer win-back) is one of these lifecycle stages, and it's one that a lot of marketers don't do so well – if at all...

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7 Top Email Marketing Testing Tips for Retailers

Posted by Philip Storey on 27/04/18 09:09

In email marketing, especially in retail, testing should play a key role in your strategy. It's important to learn from each email campaign and use the results to optimise your future campaigns. However, too many retailers don't find the time to do it effectively. This is a huge missed opportunity and ultimately it will impact results and ultimately cost you money.

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