How To Create An Email Marketing Strategy

Posted by Philip Storey on 08/05/19 18:03

Creating an email marketing strategy can be a daunting task that even the most experienced marketer might find intimidating. In this blog I will show you from start to finish, how to create an email marketing strategy. This guide will help you regardless of the size of your organisation or the industry or geography that you are located. I hope it helps!

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Why Instinct Will Always Be The Greatest Marketing Skill

Posted by Philip Storey on 30/04/19 15:21

Ask any marketer or e-commerce team how much time they spend analysing reports and looking at data, it's always going to be a considerable amount of their time. The real skill however, is to derive the outcomes from those numbers. What do the numbers actually mean and how can this information be used to improve future strategy?

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When To Hire an Email Marketing Agency

Posted by Philip Storey on 23/04/19 11:39

Whether you've got an email marketing program in place that is performing well, or you are looking to get something started with email marketing, a great email marketing agency will always be able to provide expert support and guidance. This blog explores when you should consider appointing an email marketing agency and how they can help you.

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How To Improve Email Marketing

Posted by Philip Storey on 27/03/19 10:09

Email is still the dominant force in marketing. It has weathered the storm of a surge in new channels and ways to reach consumers, still proving to be the most lucrative marketing tactic available. But how do you go beyond the basics and improve? And what if you're already quite advanced but you want to take it to the next level? In this blog I will share a variety of ways for you to quickly improve your email marketing. 

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Is Email Marketing Dead in 2019?

Posted by Philip Storey on 20/03/19 10:15

Email marketing has been the trusty workhorse in the marketing mix for almost two decades. But is that still the case? What role does email marketing play in today's modern marketing landscape? Does it have a role at all? In this blog, we explore email marketing in 2019, if email is indeed dead or whether it still has a place to play in marketing.

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What is BIMI and what does it mean for email marketers?

Posted by Philip Storey on 10/03/19 13:28

BIMI is a new standard for logos in email marketing campaigns. It enables marketers to easily and consistently show their logo in the inbox. This will lead to improved authenticity, trust and visibility, but will also prevent phishing and hopefully even improve deliverability. What's not to like? Let's dig in... 

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10 Great Birthday Email Marketing Examples

Posted by Philip Storey on 20/02/19 14:42

Birthday campaigns can be seriously effective for email marketers, but only if they're executed really well. This is why many brands fail to maximise the potential impact of a birthday email marketing campaign. In this blog, I will share ten of my favourite birthday emails. I hope you find it useful and inspirational.

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5 Valentine's Day Email Marketing Campaign Tactics + Examples

Posted by Philip Storey on 08/01/19 07:53

Valentine’s day is a huge draw for many retailers and ecommerce businesses every year. The seasonal period often brings a huge influx of sales for all types of businesses and not just card shops and florists. It’s important that any email marketing campaign you create really stands out from the crowd. This blog sets out to help you do that well.

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Valentine’s Day Marketing Campaign Inspiration: 7 Great Tips & Examples

Posted by Philip Storey on 04/01/19 00:44

To the cynic, Valentine’s Day is a gimmick created by card companies to cash in on cupid and guilt-trip the romantically-involved consumers out there. But it is a hugely successful seasonal sales period nonetheless. It represents a great opportunity for retail marketers to connect with their coupled customers – and even the single ones!

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How to Get Your Email Marketing To Pop in the Gmail Promotions Tab

Posted by Philip Storey on 02/01/19 15:03

The Gmail promotions tab - love it or hate it, but it's not going anywhere. And if recent developments are anything to go by, email marketers are going to need to pay close attention to how it evolves. Have you seen the way that some emails are featured at the top of the tab, with an image? In this blog, I'll show you how you it's done and how you can apply it to your next email campaign.

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5 Festive Tips to Boost Your Christmas Email Marketing Campaigns

Posted by Philip Storey on 05/12/18 15:58

It goes without saying, that Christmas is a crucial time of year for retailers to drive revenue. Preparing campaigns way in advance is key. Marketing departments are already thinking about Christmas as soon as (or before) the summer is even over. Some even start planning the next year’s activity in January!

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Christmas Email Marketing Tips – 3 of the Best!

Posted by Sarah Perrin on 03/12/18 15:12

Christmas isn't that far away, and if you're not planning your email marketing strategy already, then now is the time. It's an exciting time of year to connect with your customers. It's a great time of year for increasing acquisition. Getting things right at Christmas, can be hugely rewarding. Here's some top email marketing tips from Enchant!

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Transform Your Email Marketing Performance This Christmas: Book a Free Consulting Session With Email Expert Philip Storey

Posted by Philip Storey on 01/12/18 10:31

We are giving you the chance to get a FREE 1-2-1 consulting session on anything to do with email marketing! This unmissable opportunity to talk to me, Philip Storey, principal consultant and CEO of Enchant Agency – the leading email marketing consulting agency in the UK – is completely free of charge. You can ask my anything about email, from campaign strategy to marketing automation. I'm here to help you.

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Email Marketing in a Post-GDPR World

Posted by Philip Storey on 13/07/18 16:44

Whilst the rush to meet the data compliance deadline set by the General Data Protection Regulation may be over, the impact of GDPR on the marketing world is only just starting reveal itself.

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How to See Absolutely Anyone's Facebook Ads

Posted by Philip Storey on 29/06/18 11:22

Have you ever wanted to take a sneak peek at somebody else's Facebook ads? Perhaps you want to look at what ads your competitors are putting in front of their prospects and customers? Well, from today, you can do just this...

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