Introducing: Klaviyo's New Flow Builder

Klaviyo’s automated flow builder has just been given a whole new look, simplifying its usability. This update should help users create flows seamlessly and troubleshoot more efficiently. This blog will unpick our email experts’ favourite features of the new automated flow builder.

Revamped design navigation

The addition of a 'bird's eye' view feature and navigation toolbar provides a quick and efficient means to find the action, timing, or logic you are searching for. It’s also now possible to pan across the canvas with just your cursor. The drag-and-drop editor has been revamped; it features a new, more functional menu layout that enhances the overall user experience. These features will help keep the flow organised, especially when creating more complex customer journeys.

Real-time flow information

When selecting a message, the new automated flow builder conveniently displays all flow data and details on the page sidebar. You can now preview email template creative without leaving the flow builder, saving time when reviewing content. Some other exciting features you can now access within the flow builder include:

• Customise the flow settings
• Set A/B tests live
• View key performance analytics
  

Having the capability to access key information about the flow you're working on all in one place, is an exciting addition to Klaviyo’s flow builder.

Enhanced insight into flow participants

The new trigger setup preview feature reveals the ten most recent profiles that matched your flow's criteria, highlighting insights into their entry qualification. Delve deeper by searching for a specific profile to determine if they have entered the flow at any point in their customer journey. The ability to pull up individual profiles within the flow builder will undoubtedly save time, especially when managing VIP flows.

Wrap up

These features will be welcomed by Klaviyo users of all abilities. The updated look of the flow builder is part of a broader shift as Klaviyo progresses towards providing a more user-centric experience. This move opens the platform up to all marketers, regardless of their experience with an ESP, enabling every user to develop detailed customer journeys. For the more seasoned Klaviyo user, this update offers handy flow management shortcuts, saving time in day-to-day tasks.