Google Chrome 81 and onwards, blocks non-secure images from loading. This is likely to throw up a few surprises for email marketers. Here's everything you need to know...
There are many email marketers still sending emails with images that are nonsecure. What does this mean? Simply means that the image source has a http instead of a https. up until now this has been fine, but from Google Chrome 81, non https images will not be displayed.
this is most likely to affect outlook.com, So if you are noticing that all of a sudden your emails are not rendering images in Outlook.com, check to see if this is the reason why.
Why is Google doing this? Well, currently nonsecure and secure content causes issues with site security. Therefore, it's kind of a forced change.
What can be done about it? Simply, make sure that all of your images are secure. This means that they have HTTPS in the URL. If you get stuck, speak to your ESP or contact us here at Enchant. It's a super quick fix.
Not sure if it affect you? Use this http image checker for email and see!
Before we finish, if you're looking to improve your email marketing quickly, grab one of these handy free guides:
Any of these ESPs sound like a good fit for your brand? We hope so, as they're all great options to help you create and deliver high-effective email campaigns. As we mentioned, every business has its own set of goals, visions and requirements, but this should help your selection process!
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Enchant is an email marketing agency based in London, UK. We help brands to reach their full potential and create a big impact with customer-centric marketing strategies. If you need help with your email marketing, why not arrange a call with one of our email experts and see how we can help you improve performance fast?