Are you after some tricks and treats for your email marketing campaigns this Halloween? It's a time to be creative with your emails and deliver some stand-out subject lines to creep into subscribers' inboxes. We've outlined 4 top email marketing tactics and tips to help you boost your conversion rate during this spell-bounding seasonal event.
Businesses of all sizes, across the globe, use email marketing to help boost customer engagement and brand awareness, nurture customer journeys and increase sales and conversions. Email is known to deliver ROI of up to 4300% – a great reason to start utilising the channel’s potential! However, it’s crucial for businesses to be aware of the latest and most effective email marketing techniques, to ensure investment in email creates the right impact.