4 Brands Winning at Visual Storytelling in Social Ads (And How You Can Too)

Posted by Rowland Marsh on 05/06/18 17:33

The world of commerce has changed a great deal in recent years. Evolving technology, social media and consumer behaviours have changed the game for marketers. Retail brands no longer need a huge budget to build a successful marketing strategy. Visual storytelling in social ads is a powerful tactic! 

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Immersive Marketing & Top VR Experience Trends and Examples

Posted by Philip Storey on 01/06/17 18:30

Virtual reality has been around a while now and in recent years the technology has had a revival. VR was on the lips of everyone in the marketing industry. Although VR has become big business in the gaming world, it hasn't moved as far forward as expected in marketing. We discuss why VR and immersive marketing are now ready to really take off!

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3 Ways to Use Storytelling in Social Media Marketing

Posted by Rowland Marsh on 26/04/17 12:23

We're big advocates of storytelling. Whether it's behind-the-scenes happenings or something that displays emotion and brand character, this approach is crucial for cutting through the noise, being genuine and showing the world who your company really is at the heart.

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How to Leverage Customer Emotions with Storytelling Marketing: We Buy Any Car

Posted by Rowland Marsh on 16/03/17 12:15

We Buy Any Car has been around since 2006 and there shouldn't be many UK consumers unaware of the Webuyanycar.com branding. Their catchy (annoying) little ditty should be firmly implanted (bludgeoned) into your consciousness (and subconsciousness), much like the infamous opera-singing Go Compare adverts. However, a recent change in approach demonstrates a much more interesting dip into the waters of storytelling marketing.

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5 Ways Retailers Can Connect with Generation Z Through Social Media

Posted by Rowland Marsh on 30/11/16 15:25

Whilst some marketers are still understanding how to truly engage with millennials, many retailers have shifted their focus to targeting "Generation Z" – consumers between the ages of 15 to 24. Those within this young demographic are now so highly influenced by social media and smartphones, retailers put a large emphasis on getting into their psyche and delivering instantly-engaging content and creating an experience that really connects with them.

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5 Key Ways to Use Emotions to Drive Email Marketing Engagement

Posted by Philip Storey on 17/11/16 15:51

Why are emotions so important in marketing? Well, successful marketers aim to understand their customer needs and challenges, rather than just pitching to them. In email marketing, it's crucial to define the emotional touchpoints of your subscribers to delight them and keep them opening your emails and ultimately clicking through to offers and services.

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6 Key Reasons to Add Instagram to Your Social Media Marketing Mix

Posted by Rowland Marsh on 16/11/16 23:12

If you don’t currently use Instagram in your social media marketing strategy, it's worth considering the impact this fast-growing channel can create for your brand, especially in terms of engagement. You need to establish whether the channel is suitable for your audience and the nature of your business, but Instagram has key advantages and benefits for social media marketers.

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10 Ways to Build Customer Loyalty with Email Marketing

Posted by Rowland Marsh on 04/10/16 11:18

It's one thing to get subscribers to open your marketing emails, but quite another to convince them to keep engaging with your email content over a sustained period. You need to build customers relationships with subscribers and nurture them. What's the best tactic for doing this? By demonstrating the value of your content and services. This will encourage your subscribers to stay loyal.

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9 Tips for Creating Engaging Video Content on Social Media

Posted by Rowland Marsh on 12/07/16 18:45

I will hazard a guess that you have read at least one thought-piece which makes the point that if you are not using video content in your marketing strategies, then you are instantly behind the times. Video has a massive part to play in keeping customers engaged with your brand, especially on social media, and live video content really is the future.

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3 Key Benefits of Using Storytelling Marketing in Customer Engagement Strategies

Posted by Rowland Marsh on 17/06/16 17:49

There has been a sharp rise in the use of storytelling marketing by brands in recent years. Despite sounding like quite a soft and unspecific marketing technique, its importance and benefits should not be underestimated.

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6 Digital Marketing Innovation Examples from Meantime Brewery Company

Posted by Rowland Marsh on 13/06/16 23:49

The craft beer industry is booming in the UK and it seems every week a new microbrewery emerges – especially in London. It's a great time to be a beer lover. Diversity and innovation is creating a treasure trove of beers, whilst community spirit and collaboration within the industry is boosting growth. The marketing is embracing the same values and ethos as the brewing.

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4 Ways to Change Customer Perception of Your Brand

Posted by Philip Storey on 19/05/16 12:26

Whether it's double-strapping your rucksack, wearing big headphones or growing a huge beard, things that were uncool can become hip and retro looks come back into fashion. Changing consumer trends and social change are crucial factors when thinking about branding and customer engagement strategies.

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