How to See Absolutely Anyone's Facebook Ads

Posted by Philip Storey on 29/06/18 11:22

Have you ever wanted to take a sneak peek at somebody else's Facebook ads? Perhaps you want to look at what ads your competitors are putting in front of their prospects and customers? Well, from today, you can do just this...

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Why Facebook Ads Get Disapproved (and What You Can Do About It)

Posted by Rowland Marsh on 28/06/18 08:43

Getting your Facebook ads right and creating effective campaigns takes careful planning, copywriting, design work and targeting. However, after submitting your lovingly-crafted ads for review, you may find they don't get approved. And even after your ads get the green light, they can still get disapproved and paused at a later date. 

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Facebook's Ad Disapproval Criteria Revealed

Posted by Rowland Marsh on 24/06/18 08:45

Have you had any of your Facebook ads rejected or even disapproved at a later date? Sometimes it's not clear what has caused your ads to be thrown out. However, Facebook's content-related disapproval criteria list for paid social campaigns has recently been leaked. Take a look and see what might be stopping your ads getting approved...

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GDPR-Friendly Tactics for Growing Your Email Marketing List

Posted by Philip Storey on 18/06/18 13:19

Did you survive the race for data compliance? Last month, marketers rushed to get their houses in order and ensure their processes were GDPR compliant before the May 25th deadline. If your subscriber list took a hit, what's your new approach for growing your email database?

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4 Brands Winning at Visual Storytelling in Social Ads (And How You Can Too)

Posted by Rowland Marsh on 05/06/18 17:33

The world of commerce has changed a great deal in recent years. Evolving technology, social media and consumer behaviours have changed the game for marketers. Retail brands no longer need a huge budget to build a successful marketing strategy. Visual storytelling in social ads is a powerful tactic! 

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5 Ways to Use Social Ads to Boost Website Traffic

Posted by Rowland Marsh on 23/05/18 10:07

Most businesses have learnt that content marketing is key to growing their brand. Millions of people search the web for videos, blog posts and articles to get information on products and services or to find solutions. So, where does paid social fit in?

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5 Essential Tips for Optimising Facebook Ad Campaigns

Posted by Rowland Marsh on 01/05/18 09:49

Many businesses are now starting to realise the important role that paid social plays in attracting and new prospects and converting more customers. This is especially true of Facebook, so if you want to see big ROI through Facebook advertising, you need to make sure your campaigns are well planned and well optimised.

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How to Create an Effective Paid Social Media Marketing Strategy

Posted by Rowland Marsh on 19/04/18 17:11

Many businesses are starting to apply more focus and resources to paid social, as organic reach for brands on social media has plummeted, especially on Facebook. Also, the primary social networks are giving brands more tools to create really engaging ads and marketers are driving good ROI with paid social. Here's how to do it well...

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How to Set Up Paid Social Campaigns in 5 Steps for Retailers

Posted by Rowland Marsh on 29/03/18 11:10

Social media advertising is high on the agenda for many brands and marketers this year, especially due to the falling organic reach for businesses, which is being felt across many social channels, Facebook in particular! So, what do retailers need to consider when planning their paid social strategy and setting up paid campaigns? 

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Valentine’s Day Marketing Campaign Inspiration: 7 Great Tips & Examples

Posted by Rowland Marsh on 01/02/18 00:44

To the cynic, Valentine’s Day is a gimmick created by card companies to cash in on cupid and guilt-trip the romantically-involved consumers out there. But it is a hugely successful seasonal sales period nonetheless. It represents a great opportunity for retail marketers to connect with their coupled customers – and even the single ones!

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January 2018: When Facebook News Feed Was Killed for Publishers and Brands

Posted by Philip Storey on 15/01/18 16:57

Mark Zuckerberg's statement on 11 January 2018 effectively marked the end of the Facebook News Feed for brands and publishers as we know it. That might sound dramatic, but the impact of the Facebook's imminent algorithm change really will have a seismic effect on social media marketing strategies!

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Is Twitter's 280 Character Limit Change Good or Bad for Marketers?

Posted by Rowland Marsh on 08/11/17 19:19

So, Twitter has finally done what it has been threatening to do for a while and doubled its character limit from 140 to 280 characters. After a recent testing period, Twitter has now implemented the change for all users. We have our say on the limit change and what it means for the network and for social media marketers.

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6 Facebook Live Tips: Getting Started with Live Video Broadcasts

Posted by Rowland Marsh on 22/08/17 17:48

Are you ready to dip your feet into the world of live video broadcasting? Or have you started using Facebook Live, but want to create more impact for your brand? Facebook Live is a powerful marketing tool to reach more people and build engagement on social media, especially as Facebook’s algorithm looks favourably on live video content.

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Seasonal Marketing Inspiration: 9 Effective Father’s Day Campaigns

Posted by Rowland Marsh on 15/06/17 15:35

Like other seasonal engagement opportunities throughout the marketing calendar, Father's Day gives retailers the chance to promote appetising offers, seasonal social posts, engaging emails, (in this case) daddy-friendly discounts and bag loads of FOMO.

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How to Change Customer Perception by Embracing Diversity

Posted by Rowland Marsh on 12/05/17 15:52

Not enough brands focus their efforts on trying to truly understand their audience. However, we're seeing a welcome shift in the marketing industry towards putting customers first. Consumers want brands to be authentic, to focus on their needs and to understand them as individuals. One way to do this, is to look at the diversity around your brand and how you can use that information to communicate with relevance and purpose.

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