Some say that open rate is a metric that doesn't matter to email marketers anymore, citing it as a "retired metric". But open rate still has an important rate to play in improving email marketing performance. This blog uncovers 10 ways to improve email open rates.
Like other seasonal engagement opportunities throughout the marketing calendar, Father's Day gives retailers the chance to promote appetising offers, seasonal social posts, engaging emails, (in this case) daddy-friendly discounts and bag loads of FOMO.
Valentine’s day is a huge draw for many retailers and ecommerce businesses every year. The seasonal period often brings a huge influx of sales for all types of businesses and not just card shops and florists. It’s important that any email marketing campaign you create really stands out from the crowd. This blog sets out to help you do that well.
As a retailer, your business relies on keeping customers engaging and active, for as long as possible. Email marketing is an effective channel for nurturing subscribers and retaining customers through relevant campaigns and communications. In this blog, our email experts outline 7 great ways to reengage inactive email subscribers.
This World Cup is finally here! We've got our Panini sticker album out, the fixture wall-chart is up and we're ready to indulge in a wave of optimism before the inevitable penalty shootout heartbreak. Everyone likes to play at being manager and pick their preferred line-up, so we've decided to pick our best XI for email marketing.
In a post-GDPR marketing landscape, ensuring that your email campaigns are relevant and targeted is more important than ever. List segmentation plays an important role in boosting engagement and conversions with email marketing.
If you're only using automated email marketing for welcoming new customers and sending broad promotional campaigns, then it's time to switch up your strategy.
Artificial intelligence and machine learning are concepts that often split opinion. But the technology is shaping the future of marketing and businesses must start to factor them into their strategies.
In the lead up to the GDPR compliance deadline on 25th May, many businesses are repermissioning their databases through email marketing campaigns. In this blog, we'll share 10 of our favourite examples that we've seen so far...
Marketing automation is a powerful asset for retailers. Not only does it save marketing teams time and allow them to be more efficient, but it's an effective way to target prospects and customers with personalised content and across channels. When used in combination with email marketing, it's a really potent tool.
At Enchant, we are strong advocates of lifecycle marketing and as email marketing and paid social consults, we help retail brands to map out their customer lifecycle and focus their efforts on the key lifecycle stages. Reengagement (or customer win-back) is one of these lifecycle stages, and it's one that a lot of marketers don't do so well – if at all...
In email marketing, especially in retail, testing should play a key role in your strategy. It's important to learn from each email campaign and use the results to optimise your future campaigns. However, too many retailers don't find the time to do it effectively. This is a huge missed opportunity and ultimately it will impact results and ultimately cost you money.
Email marketing in retail is becoming increasingly sophisticated, due to the greater level of data available to marketers, heightened consumer expectations and innovative tech solutions. These forces all enable brands to send more targeted and relevant emails. In this blog, we explore the best dynamic email tools on the market that will help you to create enchanting email marketing campaigns.
As we head towards the deadline for GDPR compliance, it's time (if you haven't already) to start planning your approach to aligning marketing processes with new data rules outlined by The General Data Protection Regulation (GDPR).
If you've followed my recent blogs on marketing trends and predictions for 2018, you'll be aware that lifecycle marketing is high on the agenda for many businesses, especially retailers. Consumers expect proactivity and relevancy from brands nowadays and this makes focusing on the entire customer lifecycle, a critical component for success.