Successful Email Marketing: Why Your Business Needs It

Posted by Ash Salleh on 26/07/19 09:59

Apple and Amazon first set up shop in their founder’s garages. A young man was frustrated with the steep cost of hiring a private driver after a party, leading to the creation of Uber. Starbucks exists because three students began selling high-quality coffee beans to local coffee shops. 

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10 Tried & True Strategies for Your Email Marketing Campaign

Posted by Nelly on 17/07/19 13:34

Email marketing remains to be a powerful tool for promoting a business. Basically, this strategy involves the use of email to market products and services and build relationships with potential customers. With billions of people who have active email accounts, there’s no reason why marketers and businesses should not utilise this approach to increase their revenues.

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3 Email Marketing Design Trends for 2018

Posted by Philip Storey on 02/02/18 09:38

2018 is set to be an exciting year for email marketing. One of the key areas set for disruption, is email design and content. In this blog, I'll share with you the key trends that I expect to see in email marketing design throughout this year. Enjoy!

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Email Marketing Personalisation: How to Improve Your Strategy in 2018

Posted by Philip Storey on 11/01/18 09:29

Hyper-personalisation in email has been talked up for a while now, but this year the industry will see a significant move towards more innovative tactics and data-driven personalisation. 

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5 Email Marketing Trends to Shape the Industry in 2018

Posted by Philip Storey on 28/12/17 13:06

As New Year approaches, marketers will be working on their strategies for the year ahead. Many email marketing predictions for 2018 are linked to tech and AI, and although AI will feature heavily in email trends next year, customer-centricity should be at the forefront of brand strategies in 2018.

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How to Generate More Leads with Inbound Marketing

Posted by Philip Storey on 19/12/17 13:12

Does your business need a cost-effective way to attract more leads? Well, if you haven’t already got an inbound marketing strategy in place, you need to strongly consider implementing one. Inbound marketing is a highly-effective, customer-centric approach to lead generation, which will revolutionise your sales and marketing activities.

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The Ultimate Guide to Black Friday Email Marketing Campaigns

Posted by Philip Storey on 17/11/17 14:28

Are you looking for some creative inspiration and expert tips to help improve your email marketing campaigns this Black Friday? Our Ultimate Guide to Black Friday Email Marketing has all you need to ensure you deliver killer Black Friday email campaigns! Get key tactics, industry insights and top brand examples from major retailers.

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What is inbound marketing? The key benefits of creating an inbound strategy

Posted by Rowland Marsh on 14/11/17 17:51

Whilst tried and tested marketing channels and traditional advertising are still relevant for generating leads and acquiring new customers in this digital age, inbound marketing is emerging as a lucrative lead generation approach for businesses, particularly in B2B.

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How to Change Customer Perception by Embracing Diversity

Posted by Rowland Marsh on 12/05/17 15:52

Not enough brands focus their efforts on trying to truly understand their audience. However, we're seeing a welcome shift in the marketing industry towards putting customers first. Consumers want brands to be authentic, to focus on their needs and to understand them as individuals. One way to do this, is to look at the diversity around your brand and how you can use that information to communicate with relevance and purpose.

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Nurturing Customer Relationships Through Email Marketing in 5 Easy Steps

Posted by Philip Storey on 29/11/16 12:13

Effective customer retention in email marketing relies on a strategic nurturing process. This nurturing process should be driven by the aim of sending subscribers relevant content, taking them on tailored customer journeys and rewarding loyalty. Email marketing is an ideal distribution channel for nurturing customer relationships.

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3 Key Reasons for Putting Strategy Before Technology in Digital Marketing

Posted by Rowland Marsh on 19/09/16 17:44

It might seem like common sense to say that it's important for businesses to have a clearly defined digital strategy before choosing technology and tools, but it's a bad habit many companies get themselves into as they strive for quick impact with digital marketing. 

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7 Ways Growth Hacking and CRO Will Improve Your Email Marketing Strategy

Posted by Rowland Marsh on 08/06/16 14:51

Despite the plethora of social media channels and digital marketing tools available, email marketing still leads the way in terms of conversion rates. For purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), compared to social, direct mail and other channels.

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