Apple and Amazon first set up shop in their founder’s garages. A young man was frustrated with the steep cost of hiring a private driver after a party, leading to the creation of Uber. Starbucks exists because three students began selling high-quality coffee beans to local coffee shops.
Email marketing remains to be a powerful tool for promoting a business. Basically, this strategy involves the use of email to market products and services and build relationships with potential customers. With billions of people who have active email accounts, there’s no reason why marketers and businesses should not utilise this approach to increase their revenues.
2018 is set to be an exciting year for email marketing. One of the key areas set for disruption, is email design and content. In this blog, I'll share with you the key trends that I expect to see in email marketing design throughout this year. Enjoy!
Hyper-personalisation in email has been talked up for a while now, but this year the industry will see a significant move towards more innovative tactics and data-driven personalisation.
As New Year approaches, marketers will be working on their strategies for the year ahead. Many email marketing predictions for 2018 are linked to tech and AI, and although AI will feature heavily in email trends next year, customer-centricity should be at the forefront of brand strategies in 2018.
Does your business need a cost-effective way to attract more leads? Well, if you haven’t already got an inbound marketing strategy in place, you need to strongly consider implementing one. Inbound marketing is a highly-effective, customer-centric approach to lead generation, which will revolutionise your sales and marketing activities.
Are you looking for some creative inspiration and expert tips to help improve your email marketing campaigns this Black Friday? Our Ultimate Guide to Black Friday Email Marketing has all you need to ensure you deliver killer Black Friday email campaigns! Get key tactics, industry insights and top brand examples from major retailers.
Whilst tried and tested marketing channels and traditional advertising are still relevant for generating leads and acquiring new customers in this digital age, inbound marketing is emerging as a lucrative lead generation approach for businesses, particularly in B2B.
Not enough brands focus their efforts on trying to truly understand their audience. However, we're seeing a welcome shift in the marketing industry towards putting customers first. Consumers want brands to be authentic, to focus on their needs and to understand them as individuals. One way to do this, is to look at the diversity around your brand and how you can use that information to communicate with relevance and purpose.
Effective customer retention in email marketing relies on a strategic nurturing process. This nurturing process should be driven by the aim of sending subscribers relevant content, taking them on tailored customer journeys and rewarding loyalty. Email marketing is an ideal distribution channel for nurturing customer relationships.
It might seem like common sense to say that it's important for businesses to have a clearly defined digital strategy before choosing technology and tools, but it's a bad habit many companies get themselves into as they strive for quick impact with digital marketing.
Despite the plethora of social media channels and digital marketing tools available, email marketing still leads the way in terms of conversion rates. For purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), compared to social, direct mail and other channels.