4 Brands Winning at Visual Storytelling in Social Ads (And How You Can Too)

Posted by Rowland Marsh on 05/06/18 17:33

The world of commerce has changed a great deal in recent years. Evolving technology, social media and consumer behaviours have changed the game for marketers. Retail brands no longer need a huge budget to build a successful marketing strategy. Visual storytelling in social ads is a powerful tactic! 

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5 Ways to Use Social Ads to Boost Website Traffic

Posted by Rowland Marsh on 23/05/18 10:07

Most businesses have learnt that content marketing is key to growing their brand. Millions of people search the web for videos, blog posts and articles to get information on products and services or to find solutions. So, where does paid social fit in?

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5 Essential Tips for Optimising Facebook Ad Campaigns

Posted by Rowland Marsh on 01/05/18 09:49

Many businesses are now starting to realise the important role that paid social plays in attracting and new prospects and converting more customers. This is especially true of Facebook, so if you want to see big ROI through Facebook advertising, you need to make sure your campaigns are well planned and well optimised.

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How to Create an Effective Paid Social Media Marketing Strategy

Posted by Philip Storey on 19/04/18 17:11

Many businesses are starting to apply more focus and resources to paid social, as organic reach for brands on social media has plummeted, especially on Facebook. Also, the primary social networks are giving brands more tools to create really engaging ads and marketers are driving good ROI with paid social. Here's how to do it well...

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How to Set Up Paid Social Campaigns in 5 Steps for Retailers

Posted by Rowland Marsh on 29/03/18 11:10

Social media advertising is high on the agenda for many brands and marketers this year, especially due to the falling organic reach for businesses, which is being felt across many social channels, Facebook in particular! So, what do retailers need to consider when planning their paid social strategy and setting up paid campaigns? 

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Transform Your Paid Social Performance This Christmas: Book a Free Consulting Session With Our Experts

Posted by Philip Storey on 02/12/16 11:34

We are giving you the chance to get a FREE 1-2-1 consulting session on paid social strategy to maximise your performance this Christmas! This unmissable opportunity to talk an experienced expert at one of the leading paid social marketing agencies in the UK is completely free of charge.

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5 Great Examples of Effective Paid Social Ads in the Fashion Industry

Posted by Philip Storey on 04/11/16 16:20

Facebook has long been a leading channel for paid social activity, with brands tailoring and targeting users, according to behavioural triggers, whilst promoting their key content or boosting their best performing organic posts. Other social channels are falling in line and enabling businesses more opportunities to promote their brand and products, as the necessity for paid campaigns increases.

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Getting Started with Pinterest Promoted Pins

Posted by Rowland Marsh on 03/11/16 17:58

If you're considering adding Pinterest to your marketing mix, or you currently use Pinterest but want to start promoting on the channel, it's a good idea to assess how it could benefit your business. Pinterest canmay not be able to boast the user base of social networking giants, such as Facebook, Twitter or Instagram, but it does have certain advantages for retailers – especially those in the fashion and homeware industries.

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Get the Most from Facebook’s Brand New Tool: Facebook Campaign Planner

Posted by Rowland Marsh on 13/10/16 08:38

Facebook is expanding its portfolio of tools to assist marketers and advertisers, with its latest offering, Campaign Planner. The social networking giant is allowing businesses to share and compare plans for campaigns – on both Facebook and Instagram – enabling media planners to predict the reach and frequency of their campaigns, according to their budget and proposed schedule. Enchant gives you the lowdown:

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5 Simple Steps to Choosing the Right Paid Social Channels

Posted by Team Enchant on 24/08/16 18:49

Selecting which channels to use to drive your paid social campaigns can be a challenge. It's important to focus your paid social strategy on the channels where your key personas most often reside and engage with content and assess where to distribute your ad budget for social. 

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8 Tips to Optimise Your Facebook Ads

Posted by Rowland Marsh on 18/08/16 14:24

When it comes to delivering effective paid social campaigns on Facebook, it's crucial to develop a solid strategy. It might sound obvious, but don't just dive into Facebook Ad Manager and start creating a campaign.

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