5 of the Most Effective Live Content Email Marketing Tools

Posted by Philip Storey on 18/04/18 08:47

Email marketing in retail is becoming increasingly sophisticated, due to the greater level of data available to marketers, heightened consumer expectations and innovative tech solutions. These forces all enable brands to send more targeted and relevant emails. In this blog, we explore the best dynamic email tools on the market that will help you to create enchanting email marketing campaigns.

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How Retail Email Marketers are Innovating with Interactive Content

Posted by Philip Storey on 01/02/18 17:48

Let's not hide from the truth - retail brands are up against it when it comes to email marketing. It can be difficult to stand out in the inbox and keep each campaign fresh and engaging. But there's a fresh set of tools on the retail email marketing scene and this is one of the key trends for email marketing in 2018.

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Improve Lead Nurturing with HubSpot's Automated Workflows

Posted by Philip Storey on 04/01/18 13:25

This powerful CRM platform might be best known for its inbound methodology and content marketing capabilities, but HubSpot is a potent tool for lead nurturing through email marketing automation – especially for B2B businesses looking to nurture and convert more leads.

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Black Friday Email Subject Lines: The Best Tips to Stand Out of the Inbox

Posted by Philip Storey on 13/11/17 12:41

With Black Friday quickly becoming one of the biggest shopping days of the year in the UK, it’s increasingly crucial for brands to up their game to really make their email subject lines pop. Email marketing is a key channel for building campaign engagement, but without the right subject line, even the best emails will be lost in the inbox.

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4 Fiendish Email Marketing Tactics to Boost Halloween Campaign Conversions

Posted by Rowland Marsh on 24/10/17 14:54

Are you after some tricks and treats for your email marketing campaigns this Halloween? It's a time to be creative with your emails and deliver some stand-out subject lines to creep into subscribers' inboxes. We've outlined 4 top email marketing tactics and tips to help you boost your conversion rate during this spell-bounding seasonal event.


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Fire Up the FOMO and Increase Conversions with Realtime Email by Liveclicker

Posted by Philip Storey on 27/09/17 13:57

Looking to create dynamic emails and compelling calls to action to increase your email marketing conversion rate? RealTime Email from Liveclicker offers a large range of live content features for email to leverage FOMO (fear of missing out) and deliver killer persuasion tactics, helping brands to increase conversions.

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Improve Your Email Campaign Deliverability with Delivery Index

Posted by Philip Storey on 08/09/17 11:08

This new email tool from eDataSource is a hidden gem for email marketers! Delivery Index is a must-have measurement tool for scoring your deliverability, according to your domain reputation, email campaign deliverability and competitiveness. 

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Optimise Your Email Campaigns Across Devices with Litmus

Posted by Philip Storey on 07/09/17 09:22

Every email marketer who wants to ensure that their emails are fully optimised across all apps and devices should use Litmus. It’s a must-have email marketing tool to test, optimise and maximise the impact of your brand emails, no matter how subscribers are viewing your content.

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Create Stunning Email Templates with Taxi for Email

Posted by Philip Storey on 30/08/17 18:14

Taxi for Email is a modern drag and drop email campaign building tool, for brands and agencies aiming to create stunning email templates without HTML. Drag and drop solutions are becoming increasing popular, especially for businesses with less resources for coding and designing email from scratch. Jump in this taxi to create engaging and innovative emails in no time!

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Supercharge Your Email Marketing Subject Lines with Phrasee

Posted by Philip Storey on 30/08/17 16:50

Phrasee is a super-smart email marketing tool which uses a powerful language optimisation engine to help brands create more compelling marketing copy for email subject lines, CTAs and main body text, to crank up the impact and relevance of your emails. 

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Put Your Email Marketing to the Test with Email on Acid

Posted by Philip Storey on 15/08/17 14:28

Just to assure you, we at Enchant Agency definitely don’t advocate the use of narcotics! However, Email on Acid is an email marketing testing tool we do recommend dabbling in. It's a modern email testing and optimisation tool, which allows you to render your emails to perfection to suit your brand's audience.

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Ramp Up Your Email Personalisation with Fresh Relevance

Posted by Philip Storey on 15/08/17 14:10


If you're looking to step up your email marketing personalisation and inject more dynamic persuasion tactics and live content into your email campaigns, then look no further than Fresh Relevance. This clever tool is perfect for retailers looking to make their email campaigns more engaging and utilise dynamic content and hyper-personalisation to increase conversions.

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4 Cutting-Edge Tools for Email Marketing You Probably Haven't Heard of

Posted by Philip Storey on 12/07/17 11:33

Email marketing is constantly evolving and successful brands are cranking up their innovation levels to deliver more engaging and relevant emails. Whether it's automation, dynamic content or personalisation , get a helping hand from some smart email tools to create the right impact!

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Immersive Marketing & Top VR Experience Trends and Examples

Posted by Philip Storey on 01/06/17 18:30

Virtual reality has been around a while now and in recent years the technology has had a revival. VR was on the lips of everyone in the marketing industry. Although VR has become big business in the gaming world, it hasn't moved as far forward as expected in marketing. We discuss why VR and immersive marketing are now ready to really take off!

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5 Ways to Use Visual Impact for Social Media Marketing Success

Posted by Rowland Marsh on 09/09/16 16:29

In today’s digital environment, marketers’ window of opportunity for customer engagement is getting ever smaller. There are many different digital channels for your business to reach your audience, but changing browsing behaviours and social media trends have limited the time you get to grab the attention of your prospects and customers, amidst your growing competition.

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