Did you survive the race for data compliance? Last month, marketers rushed to get their houses in order and ensure their processes were GDPR compliant before the May 25th deadline. If your subscriber list took a hit, what's your new approach for growing your email database?
Businesses of all sizes, across the globe, use email marketing to help boost customer engagement and brand awareness, nurture customer journeys and increase sales and conversions. Email is known to deliver ROI of up to 4300% – a great reason to start utilising the channel’s potential! However, it’s crucial for businesses to be aware of the latest and most effective email marketing techniques, to ensure investment in email creates the right impact.
Cynics may fear that we’re heading towards a Black Mirror-style dystopia, with our interconnected smart devices all listening and learning from our every action. However, many households and mobile users are embracing voice respondent AI assistants. The fully-connected future is coming.
Effective retail comes from delighting consumers with your products and services via numerous distribution channels, encouraging them to take actions. If you're a retailer looking to boost your brand’s conversion rates, then integrating your marketing channels is the way forward!
Why are emotions so important in marketing? Well, successful marketers aim to understand their customer needs and challenges, rather than just pitching to them. In email marketing, it's crucial to define the emotional touchpoints of your subscribers to delight them and keep them opening your emails and ultimately clicking through to offers and services.
Marketers and thought leaders often talk about the need to integrate channels, especially connecting email marketing with social networks. However, it's often focused on how email marketing can help build your social media presence.
When creating a multichannel digital strategy, it's not just about brands using different channels for distributing content and attracting customers, it's about choosing the right channels for your business and integrating them to drive success.