Like other seasonal engagement opportunities throughout the marketing calendar, Father's Day gives retailers the chance to promote appetising offers, seasonal social posts, engaging emails, (in this case) daddy-friendly discounts and bag loads of FOMO.
Shopify Email has launched globally. In this blog, we cover everything you need to know about Shopify's new ESP venture. From features, functionality, pricing and our advice on who is best suited, we've got it all here for you.
Easter is a great time for brands to connect with subscribers through unique Easter-based campaigns, creative and content. There's scope for
Often (wrongly) perceived by business owners as an expensive solution, email marketing automation is a powerful tool to take your email strategy to the next level and drive significant traffic to your website and landing pages.
Trick or treat? Tips or tools? If you need some inspiration for your Halloween email marketing campaigns, you’ve come to the right place. Our Ultimate Guide to Halloween Email Marketing will help you add some fiendishly festive touches and tactics to help you nail your Halloween campaigns. Dare to read on to get our extensive expert email tips and scarily good brands examples…
Some say that open rate is a metric that doesn't matter to email marketers anymore, citing it as a "retired metric". But open rate still has an important rate to play in improving email marketing performance. This blog uncovers 10 ways to improve email open rates.
Father's Day is fast approaching and it's always an interesting time of year to see what email marketers come up with. In this blog, I take a look back at previous years with five of my favourite examples from retailers all over the world.
As an email marketing consultant, one of the most common questions I am asked, is how much does it cost to work with an email marketing agency? In this blog, I hope to cast some illumination on work with email agencies and how much you should look to invest.
Creating an email marketing strategy can be a daunting task that even the most experienced marketer might find intimidating. In this blog I will show you from start to finish, how to create an email marketing strategy. This guide will help you regardless of the size of your organisation or the industry or geography that you are located. I hope it helps!
Ask any marketer or e-commerce team how much time they spend analysing reports and looking at data, it's always going to be a considerable amount of their time. The real skill however, is to derive the outcomes from those numbers. What do the numbers actually mean and how can this information be used to improve future strategy?
Whether you've got an email marketing program in place that is performing well, or you are looking to get something started with email marketing, a great email marketing agency will always be able to provide expert support and guidance. This blog explores when you should consider appointing an email marketing agency and how they can help you.
Email is still the dominant force in marketing. It has weathered the storm of a surge in new channels and ways to reach consumers, still proving to be the most lucrative marketing tactic available. But how do you go beyond the basics and improve? And what if you're already quite advanced but you want to take it to the next level? In this blog I will share a variety of ways for you to quickly improve your email marketing.
Email marketing has been the trusty workhorse in the marketing mix for almost two decades. But is that still the case? What role does email marketing play in today's modern marketing landscape? Does it have a role at all? In this blog, we explore email marketing in 2019, if email is indeed dead or whether it still has a place to play in marketing.
BIMI is a new standard for logos in email marketing campaigns. It enables marketers to easily and consistently show their logo in the inbox. This will lead to improved authenticity, trust and visibility, but will also prevent phishing and hopefully even improve deliverability. What's not to like? Let's dig in...
Birthday campaigns can be seriously effective for email marketers, but only if they're executed really well. This is why many brands fail to maximise the potential impact of a birthday email marketing campaign. In this blog, I will share ten of my favourite birthday emails. I hope you find it useful and inspirational.