Whilst tried and tested marketing channels and traditional advertising are still relevant for generating leads and acquiring new customers in this digital age, inbound marketing is emerging as a lucrative lead generation approach for businesses, particularly in B2B.
Are you a digital marketer getting ready to plan your holiday season campaigns? Does it feel like the peak seasons are never-ending at this time of year, with the likes of Halloween, Black Friday and Cyber Monday – before you even reach Xmas and New Year? We'd love you to take part in our short survey about seasonal campaign planning!
Virtual reality has been around a while now and in recent years the technology has had a revival. VR was on the lips of everyone in the marketing industry. Although VR has become big business in the gaming world, it hasn't moved as far forward as expected in marketing. We discuss why VR and immersive marketing are now ready to really take off!
We’ve got a new, exciting opportunity for an ambitious and enthusiastic business development representative to help take Enchant forward as we grow in 2017.
Growth hacking is a key trend in marketing, focused on finding ways to improve processes and discovering quick wins to grow your business without necessarily needing to use a large-scale budget. Successful growth hackers are agile with their marketing strategies, looking to make necessary tweaks and utilise add time-saving tools to optimise their chances of conversions and enhance their marketing activities and content.
Effective retail comes from delighting consumers with your products and services via numerous distribution channels, encouraging them to take actions. If you're a retailer looking to boost your brand’s conversion rates, then integrating your marketing channels is the way forward!
When creating a multichannel digital strategy, it's not just about brands using different channels for distributing content and attracting customers, it's about choosing the right channels for your business and integrating them to drive success.
It might seem like common sense to say that it's important for businesses to have a clearly defined digital strategy before choosing technology and tools, but it's a bad habit many companies get themselves into as they strive for quick impact with digital marketing.
Modern marketers are becoming more aware of the benefits of customer-centric strategies. Whilst there are so many channels available to distribute marketing content, there's also so much competition. That's why a customer-centric approach is key for gaining and retaining customers.
Using dynamic content and innovative technology in your email content or web pages is a great way to keep customers engaged, whilst increasing your chances of persuading customers to click on your calls to action (CTAs) and convert.
Calls to action (CTAs) are crucial elements of successful digital marketing campaigns. Whatever industry your business sits in, your marketing content and web pages need to carry clear, relevant and click-worthy CTAs. Optimising calls to action is a multi-layered process, which requires psychological research, as well as strategic tactics and testing.
At Enchant, we believe that every customer should be viewed by businesses as an individual on their own customer journey. Marketers should look to build ongoing relationships with these individuals.
We look at 5 reasons why your digital marketing strategy should focus on the customer lifecycle:
Successful marketing requires good content. In digital marketing, the content needs to engage the customer with persuasive copywriting, bold visual impact and effective calls to action, in order to drive conversions. Whether the goal of your call to action (CTA) is a sale, email sign up or to direct customers to a piece of content or webpage, your customers need to be encouraged, nudged or instructed to click.
In today’s marketing world, consumer behaviour is key. No longer can businesses just shove their brand in front of consumers and hope for instant impact. Advances in technology have meant the advertising and marketing environment has changed dramatically, and social media and digital channels have given opportunities to start-ups and SMEs in the same spaces as big businesses.
Before creating a marketing strategy, every marketer needs to robustly scope out the key aims, audience and channels for reaching their customers. However, for a smart and dynamic digital marketing strategy, it is important to have a structured framework in place.