Email Best XI: Fundamentals of a Winning Email Marketing Strategy

Posted by Philip Storey on 14/06/18 11:47

This World Cup is finally here! We've got our Panini sticker album out, the fixture wall-chart is up and we're ready to indulge in a wave of optimism before the inevitable penalty shootout heartbreak. Everyone likes to play at being manager and pick their preferred line-up, so we've decided to pick our best XI for email marketing.

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How to Boost Email Marketing Engagement with List Segmentation

Posted by Philip Storey on 07/06/18 17:41

In a post-GDPR marketing landscape, ensuring that your email campaigns are relevant and targeted is more important than ever. List segmentation plays an important role in boosting engagement and conversions with email marketing. 

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Email Automation: How to Use Trigger Emails to Boost Conversions

Posted by Philip Storey on 06/06/18 12:19

If you're only using automated email marketing for welcoming new customers and sending broad promotional campaigns, then it's time to switch up your strategy.

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The Influence of Artificial Intelligence on Email Marketing & SEO

Posted by Rowland Marsh on 04/06/18 15:19

Artificial intelligence and machine learning are concepts that often split opinion. But the technology is shaping the future of marketing and businesses must start to factor them into their strategies.

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5 Easy Automated Email Campaigns Most Retailers Aren't Doing

Posted by Philip Storey on 27/04/18 09:30

Marketing automation is a powerful asset for retailers. Not only does it save marketing teams time and allow them to be more efficient, but it's an effective way to target prospects and customers with personalised content and across channels. When used in combination with email marketing, it's a really potent tool. 

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Lifecycle Marketing: A Different Approach to Strategic Planning for Marketers

Posted by Philip Storey on 06/03/18 10:42

If you've followed my recent blogs on marketing trends and predictions for 2018, you'll be aware that lifecycle marketing is high on the agenda for many businesses, especially retailers. Consumers expect proactivity and relevancy from brands nowadays and this makes focusing on the entire customer lifecycle, a critical component for success.

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3 Email Marketing Design Trends for 2018

Posted by Philip Storey on 02/02/18 09:38

2018 is set to be an exciting year for email marketing. One of the key areas set for disruption, is email design and content. In this blog, I'll share with you the key trends that I expect to see in email marketing design throughout this year. Enjoy!

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5 Tips: Email Marketing Loyalty Campaigns for Retail

Posted by Philip Storey on 01/02/18 16:55

It’s often cheaper to retain a customer than find a new one, meaning that there is a clear link between customer loyalty and profitability. This is particularly true in retail. In this blog I'll share some simple ideas for how to create email marketing loyalty campaigns for the retail sector. It'll have you retaining and growing existing customers in no time...

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5 Ways for Retailers to Send More Relevant Email Marketing

Posted by Philip Storey on 01/02/18 16:36

When sending email marketing campaigns, the objective should always be to deliver messages to people who want to read them. This may seem obvious and like an easy task, but it can often be challenging to remain relevant. This is especially true in retail.

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5 Email Marketing Trends to Shape the Industry in 2018

Posted by Philip Storey on 28/12/17 13:06

As New Year approaches, marketers will be working on their strategies for the year ahead. Many email marketing predictions for 2018 are linked to tech and AI, and although AI will feature heavily in email trends next year, customer-centricity should be at the forefront of brand strategies in 2018.

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What is inbound marketing? The key benefits of creating an inbound strategy

Posted by Rowland Marsh on 14/11/17 17:51

Whilst tried and tested marketing channels and traditional advertising are still relevant for generating leads and acquiring new customers in this digital age, inbound marketing is emerging as a lucrative lead generation approach for businesses, particularly in B2B.

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Top 5 ESPs: Great Platforms to Drive Your Email Marketing Campaigns

Posted by Philip Storey on 18/10/17 22:31

Selecting an email service provider (ESP) is no easy task. Suitability, price, usability and automation capabilities are just a few of the variables to consider when assessing which email marketing platform is right for your business. We've stepped in to give you a rundown of our five favourite ESPs, including the key benefits and reasons why they're our favourite email providers.

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Customer Lifecycle Marketing: 5 Tips for Effective Welcome Emails

Posted by Philip Storey on 06/10/17 10:19

Email marketing remains a highly-effective channel for nurturing customer relationships and by focusing on the customer lifecycle, you can pinpoint the key touchpoints at which to target your subscribers with relevant and engaging messages. Welcome emails are your first chance to connect with your customers and it's vital to make a big impression!

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BrightonSEO: An Email Marketer's Perspective of Europe’s Biggest SEO Conference

Posted by Philip Storey on 29/09/17 16:10

I recently presented a talk at BrightonSEO on revolutionising the customer lifecycle with email marketing. Here's my thoughts on speaking about lifecycle marketing at Europe's biggest SEO conference, from the perspective of an email marketer.

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Kick-Start Your Customer Lifecycle with Email Marketing: Register for Kissmetrics Webinar

Posted by Philip Storey on 20/09/17 20:46

 

Does your business focus enough on the customer lifecycle? If the answer is "no", then it's time to save your place on my webinar with Kissmetrics on Thursday 26th October! Discover how to become one of the 1% of retail brands winning at email marketing, by mapping out the customer lifecycle to truly engage with customers.

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