Supercharge Your Email Marketing Subject Lines with Phrasee

Posted by Philip Storey on 30/08/17 16:50

Phrasee is a super-smart email marketing tool which uses a powerful language optimisation engine to help brands create more compelling marketing copy for email subject lines, CTAs and main body text, to crank up the impact and relevance of your emails. 

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Seasonal Email Marketing Tactics: Create Sizzling Summer Subject Lines

Posted by Rowland Marsh on 28/07/17 11:20

As we approach the summer, it’s a key time for brands to promote seasonal campaigns with email marketing and leverage the summer anticipation at home or abroad. From relevant emojis to seasonal hooks and incentives,  there are plenty of ways to stand out of the inbox at this time of the year!

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5-Step Plan for Successful Email Marketing Split Testing

Posted by Philip Storey on 22/11/16 15:47

When composing email marketing subject lines, templates and landing pages, marketers will use their knowledge, skills, research and instinct to create content for subscribers. But how many are testing their content? Split testing should occur at every phase and process of email marketing, otherwise there's too much guesswork involved.

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4 Key Ways to Get More Email Marketing Conversions

Posted by Philip Storey on 12/09/16 18:17

When a prospect subscribes to your email marketing list, that is only one part of the job done. For your email marketing content to connect with your customers and engage them for long enough to convert your business goals, your strategy needs to be firing on all cylinders.

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How to Skyrocket Your Conversion Rates with Optimised Calls to Action

Posted by Rowland Marsh on 03/08/16 17:05

Calls to action (CTAs) are crucial elements of successful digital marketing campaigns. Whatever industry your business sits in, your marketing content and web pages need to carry clear, relevant and click-worthy CTAs. Optimising calls to action is a multi-layered process, which requires psychological research, as well as strategic tactics and testing.

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5 Examples of Click-Worthy Email Marketing Subject Lines and Snackable Content

Posted by Rowland Marsh on 15/07/16 11:29

Even if you have a popular brand and produce high quality email marketing content, it will not deliver the desired impact or response rates that it deserves unless it is driven by a click-worthy email subject lines. The reverse is also true. If you hook your subscribers in with an irresistible subject line and show them poorly executed or uninspiring content when they open your email, it will be a big turn off.

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