GDPR-Friendly Tactics for Growing Your Email Marketing List

Posted by Philip Storey on 18/06/18 13:19

Did you survive the race for data compliance? Last month, marketers rushed to get their houses in order and ensure their processes were GDPR compliant before the May 25th deadline. If your subscriber list took a hit, what's your new approach for growing your email database?

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Email Automation: How to Use Trigger Emails to Boost Conversions

Posted by Philip Storey on 06/06/18 12:19

If you're only using automated email marketing for welcoming new customers and sending broad promotional campaigns, then it's time to switch up your strategy.

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5 Easy Automated Email Campaigns Most Retailers Aren't Doing

Posted by Philip Storey on 27/04/18 09:30

Marketing automation is a powerful asset for retailers. Not only does it save marketing teams time and allow them to be more efficient, but it's an effective way to target prospects and customers with personalised content and across channels. When used in combination with email marketing, it's a really potent tool. 

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Understand the Most Used and Effective Email Marketing Techniques

Posted by Team Enchant on 28/06/17 16:29

Businesses of all sizes, across the globe, use email marketing to help boost customer engagement and brand awareness, nurture customer journeys and increase sales and conversions. Email is known to deliver ROI of up to 4300% – a great reason to start utilising the channel’s potential! However, it’s crucial for businesses to be aware of the latest and most effective email marketing techniques, to ensure investment in email creates the right impact.

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5 Quick and Easy Digital Marketing Growth Hacks for Retailers

Posted by Rowland Marsh on 25/11/16 11:12

Growth hacking is a key trend in marketing, focused on finding ways to improve processes and discovering quick wins to grow your business without necessarily needing to use a large-scale budget. Successful growth hackers are agile with their marketing strategies, looking to make necessary tweaks and utilise add time-saving tools to optimise their chances of conversions and enhance their marketing activities and content.

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4 Tips for Boosting Conversions with Cart Abandonment Emails

Posted by Philip Storey on 14/10/16 12:42

Cart abandonment messages are fairly commonplace quick wins in email marketing, but getting it right can make the difference between a small lift in conversions and a significant boost to your average conversion rate.

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