10 Signs That You Could Benefit From an Email Marketing Agency

Posted by Philip Storey on 24/05/17 17:33

It's only when you take a step back and assess your overall strategy that you can see where you could improve your email marketing processes and rethink your approach. Whether your marketing team just needs a push in the right direction or you've got limited resources to make the most out of the channel, you may be in need of an email agency to help drive your email marketing forward.

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Learn About Replatforming to Magento 2 with Space 48's #TalkMagento Webinar

Posted by Team Enchant on 22/05/17 13:34

Calling all retailers! Thinking of replatforming your ecommerce business to Magento 2? If so, get yourself booked in for Space 48’s upcoming #TalkMagento webinar on 25th May 2017!

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How to Change Customer Perception by Embracing Diversity

Posted by Rowland Marsh on 12/05/17 15:52

Not enough brands focus their efforts on trying to truly understand their audience. However, we're seeing a welcome shift in the marketing industry towards putting customers first. Consumers want brands to be authentic, to focus on their needs and to understand them as individuals. One way to do this, is to look at the diversity around your brand and how you can use that information to communicate with relevance and purpose.

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The Pengest Brand: How to Use Influencers to Create Engaging Social Media Content

Posted by Rowland Marsh on 03/05/17 11:04

 

You’ve heard of The Pengest Munch, right? No? You’ve not heard of the Chicken Connoisseur? Well, there’s a good chance a large percentage of your customers have. Successful digital marketers stay on top of the latest trends by understanding the heartbeat of their followers and fans. Leveraging social influencers and viral content, right when it happens, is a powerful tactic for increasing engagement and grabbing attention.

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3 Ways to Use Storytelling in Social Media Marketing

Posted by Rowland Marsh on 26/04/17 12:23

We're big advocates of storytelling. Whether it's behind-the-scenes happenings or something that displays emotion and brand character, this approach is crucial for cutting through the noise, being genuine and showing the world who your company really is at the heart. 

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Econsultancy's Email Marketing Census 2017: Key Findings, Trends and Insights from Industry Experts

Posted by Team Enchant on 24/04/17 16:26

 

Email marketers, be excited and get informed  Econsultancy's Email Census 2017 has arrived! Econsultancy's annual Email Marketing Industry Census – now in its 11th year – is an extensive report on the state of email marketing, which includes key statistics, trends and takeaways from the largest UK survey of email marketers. 

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Why are Instagram, Facebook and Snapchat copying each other’s features?

Posted by Philip Storey on 21/04/17 16:03

For many years, social networks have borrowed features from one another. Historically, these “borrowed” features have been relatively subtle. However, in 2016 there was a clear acceleration in one social network effectively adopting another’s feature. This year, it’s become even faster, and this trend is set to continue.

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Introducing Humanitas: Enchant's Chosen Charity for 2017

Posted by Team Enchant on 19/04/17 09:11

We’re delighted to announce our association with the Hertfordshire-based charity Humanitas and introduce them as our chosen charity for 2017. Humanitas does crucial work for families and communities in need of help, in less fortunate countries and communities than our own. 

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6 Tips for Marketers Dealing with the Press and Building Journalist Relationships

Posted by Philip Storey on 13/04/17 17:04

As the founder and CEO of a digital marketing agency, I’m often asked to provide insights or interviews for various features or articles, including national press. You may be in a similar position or you might be activity seeking PR and marketing opportunities with journalists, aiming to gain coverage and increase the reach of your business.

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10 of the Best: Engaging Easter Email Marketing [Examples]

Posted by Rowland Marsh on 11/04/17 16:46

The Easter bank holiday weekend is a great time for brands to connect with their subscribers through email marketing. It's such an effective channel to leverage seasonal context through creative marketing. There's scope for eggsquisite Easter-related wordplay, colourful visuals, cracking incentives and savvy ways to engage subscribers. 

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