Our clear and strategic plans will attract, convert and retain customers for your brand – allowing you to create impact quickly.
Our experts will help you plan how to tackle your digital marketing challenges from the moment you begin working with us. With clear-headed planning, analysis and in-depth knowledge of the newest technologies and techniques, we’re dedicated to making your long-term vision a success.
About the process
When we work with your team, we’ll create a process that’s individual to your goals. Here’s a look at how we could work with you:
Understanding your goals
After our initial discovery conversation, we take the time to understand your business. We pay close attention to your individual challenges and how you’ve approached them in the past, giving us a vital insight into how we can improve your offering.
Our team gets out in the field and listens to your customers. We discover their perceptions of your brand and what they feel they need from you – allowing us to align your positioning.
We implement benchmarks and use best practice tools to help us rapidly audit your current performance. This allows us to compare against similar companies in your industry, giving us a key look at where we can instantly improve your offering.
We then use all the data at our disposal and the information we’ve learned to create an airtight marketing plan for your business.
Our consultants work with you to put together a compelling vision of how your digital marketing should operate and the benefits your business can expect to see.
We provide you with a roadmap for how to reach that vision in bite-sized chunks. With clear measures of success in place, you’ll be able to refine your approach as you learn more and more about your business positioning.
As the vehicle to attracting, engaging, converting and retaining customers, your marketing campaigns should always be striving to achieve more. We’ll develop your campaigns to reach the level of impact your business deserves.
Navigating from strategic plans to campaigns and creative can be tricky to bring together. Our creative campaigns have a proven success rate over a long period of time, so you can have the confidence you’re in safe hands.
Our expert team of consultants and designers will guide you through the process. Their aim is to create an integrated campaign that will seamlessly meet and exceed your goals across multiple channels.
About the process
Every campaign we design is based on audience research and analysis, allowing us to create something that is wholly unique for your business. To get a feel for how this process could work for you, here’s how our typical development pathway looks:
Assessing and evaluating
Before we begin any campaign, our aim is to fully understand your current business goals and objectives, while getting to know your team. We’ll explore and evaluate your historic campaign performance to understand what’s worked well and where we can immediately improve processes. From this, we can develop a detailed and integrated campaign plan.
Understanding the impact
We’ll become an extension of your marketing team, assisting with creative development and implementing a robust testing plan in house. We weave our bespoke methodology into your new campaigns to make sure we can monitor results straightaway.
Our measurement criteria, benchmarking forecasts and ROI analysis will help you understand the impact of the campaigns we’re creating on a short and long-term basis.
Our campaign team will efficiently deliver campaigns across all channels – for a fraction of the cost of the big agencies. We can take the pressure off your marketers and free them up to focus on other areas of your business, helping you to streamline your delivery.
We have experienced experts on hand, from consultants and designers, who’ll ensure your next campaign is executed as planned. They focus on precision, making sure everything is released on time, mistake-free and hitting the right mark with your audience.
About the process
Every campaign and every marketing team is different, so requires a personal touch from our campaign team. Here’s our typical execution plan:
Saving you time and resources
We begin by meeting your team to understand how you work. This gives us a clear vision of how our experts can work alongside your business – blending our processes seamlessly with yours to create one workflow. We map your campaign delivery dates and work to the kick-off, to ensure that your campaign is ready ahead of schedule.
Adapting to the environment
We have comprehensive testing and client sign-off processes that focus on being agile. This means that you can check and approve campaigns in seconds, giving you time to focus on your marketing strategy as a whole.
Due to the nature of campaign work, we’re motivated by your audience. Our campaigns are often adapted or tweaked as they go – but we won’t charge you extra for that. This means we can deliver successful campaigns based around what your audience is interested in.
We proudly boast an elite team of expert consultants with decades of experience. Their specialist knowledge covers the umbrella of digital marketing and their expertise is crucial when it comes to improving your marketing processes and campaigns at every level.
For every marketing campaign you deliver, your team needs to focus on optimising each element of your content. This will maximise its potential for conversions and make sure it connects with your audience in the way you’ve planned.
About the process
To optimise successfully, it’s crucial to take the time to make the small tweaks that will have a big impact. From refining your content’s tone of voice to the positioning of your calls to action, we understand that testing and optimisation is a time-consuming process.
Our consultants will ease the pressure on your team, taking responsibility of monitoring your customer feedback and response rates and reacting quickly to make those important changes.
Testing and refining content
Optimisation is not a one-off task, it’s an ongoing process of testing and refinement to make sure your content is as effective as it can be. We’ll help you to implement a test and learn strategy to enable you to quickly react to results and optimise your content and campaigns.
Whether you’re seeking to upskill your marketing team or invest in your own personal development, we’re here to help.
From the newest online marketing techniques to monitoring Google analytics, we offer bespoke in-house training across all aspects of digital marketing. Choose from our selection of courses to quickly upskill your team or we can design a bespoke course specifically around your marketing goals.
About the process
Our individual training courses are based on each team member’s skillset, so we can design a course that will build the confidence of every individual.
Training your team
Our highly-skilled trainers each have over a decade of experience in their specialism. You’ll learn from some of the most insightful and inspiring marketing consultants in the industry. All training packages feature two follow-up sessions to help you implement everything you learn in training. This is the most effective way to transform how your digital marketing team performs on a long-term basis.
All training packages feature two follow-up sessions to help you implement everything you learn in training. This is the most effective way to transform how your digital marketing team performs on a long-term basis.
We also offer one-to-one coaching and mentoring for marketing professionals who want to specialise in specific aspects of digital marketing – helping you take your career to the next level.
These exclusive mentoring packages are all provided by Enchant CEO and Founder Philip Storey. We recommend trying these sessions out with our free 30-minute consultation.