Why Today's Email Marketers Are Focused on Lifecycle Marketing - Campaign Monitor

As one of the UK's leading email marketing expert, Philip Storey has helped countless retailers create successful email strategies. Today's digital landscape requires a switch in focus from customer acquisition to retention and post-purchase interactions throughout the customer lifecycle. Philip guested on Campaign Monitor's blog to discuss the importance of lifecycle marketing and outline his proven customer lifecycle framework for email marketing. 

Read the full article here.

10 Ways to Detox Your Mind

Enchant Agency CEO and personal coach Philip Storey offers some meditation tips to Saga Magazine's health and wellbeing article, 10 Ways to Detox Your Mind. Mindfulness is a hot topic in marketing and business, as people are becoming more open about anxiety and stress in the workplace. This blog outlines some key ways to look after your mind and learn to stay calm.

Read the full article here.

Pure360's Customer Experience Trends for 2018

With 2018 on the horizon, it's prediction time for marketers. Pure360 spoke to some of the leading marketing experts, including Enchant Founder and CEO Philip Storey, to get their thoughts on the key customer experience trends to look out for in the year ahead. Philip expressed the need for brands to put customer needs before business goals. 

Read the full article here.

Startup's guide to marketing automation for Kurve

Enchant CEO Philip Storey offered his insights for Kurve's extensive guide to marketing automation for startup businesses. Philip discussed some of the common mistakes with marketing automation, including missing the "moment of consideration", where brands leave too long a time-lag when sending out automated emails.

Read the full article here.

Email marketing predictions for 2018 with Campaign Monitor

Our Founder and CEO, Philip Storey, was asked by leading ESP Campaign Monitor to provide his email marketing and automation predictions for the year ahead. See what the future holds for the email marketing industry.

Read the full article here.

Don't let the venture vultures ruin your dream

In this interview with the Guardian, Philip discusses why he avoided VC backing when starting Enchant Agency. He reveals some of the key reasons for this decision and why it's enabled Enchant to be the business it is today.

Read the full article here.

Entrepreneurs share their tips on looking after your wellbeing

Philip shares some of his tips on how to look after your physical and mental wellbeing when in business.

Read the full article here.

Marketers are missing the mark with automation

Enchant talk to GetResponse about why marketers are missing the mark with marketing automation and why this is such an important area of opportunity for marketers.

Read the full article here.

How and when to take a sabbatical

In this fascinating interview, Philip talks to Flash Pack about how to get the sabbatical you want, when to take it and how to get the most from your time away from your desk.

Read the full article here.

Six sure fire ways to boost your email results

Enchant's Founder, Philip Storey discusses six tactics to quickly improve your email marketing results.

Read the full article here.

The most influential email marketers to follow on Twitter

Enchant Agency Founder Philip Storey is selected as one of the most influential email marketers to follow on Twitter by Campaign Monitor, alongside some esteemed industry experts.

Read the full article here.

Report: Enchant feature in Econsultancy's email marketing census

Enchant Founder and CEO discusses the email marketing industry in 2017 and the situation marketers find themselves in. Automation, strategy and creative are all discussed and analysed in detail. 

Get the report here.

How to make the most of a small marketing budget

Enchant talks to the Chartered Institute of Marketing on how to make the most out of a reduced marketing budget. Philip Storey shares some of his processes on how to deal with a big drop in budget.

Read the full article here.

Guide: Email marketing reactivation and re-engagement

Enchant Agency teamed up with Smart Insights to create this paid guide on email reactivation strategies and winning back customers, as well as reengaging prospects and your least active subscribers.

Get the report here. 

5 Reasons Why Marketing Could Be Your Dream Career

Marketing is a challenging and rewarding career choice, but it's not for everyone. Philip Storey provided key insights to a Career Connections article, sharing 5 reasons why marketing could be your dream career, based on his 15 years' experience in the industry.

Read the full article here. 

IdeaMensch's interview with Philip Storey

Enchant CEO Philip Storey was interviewed by inspirational and entrepreneurial community website, IdeaMensch. Philip offers his insights on leadership, the customer lifecycle and how helping people is the primary focus of good business. IdeaMensch has interviewed some hugely influential thought-leaders and marketing experts, including the legendary Seth Godin!

Read the full article here. 

Philip Storey speaks to Lovemoney.com about consumer psychology

Lovemoney's blog about the psychology of saving, focuses on consumer trends and the tendancy for customers to take short-term, quick-win deals over more cost-effective long-term savings. Enchant Agency Founder, Philip Storey, gives his insights about how we're hardwired to grab instant offers whilst we can, rather than consider bigger outlays for long-term benefits.

Read the full article here.