“Smarketing” may sound like a bit of a buzzword, but this term refers to the act of combining your marketing and sales functions.
Aligning your goals
One of the most important elements of
The goals should be created and decided upon by both teams. It’s important that these goals are created and aligned by the sales and marketing teams and not by a different team that may sit above these departments. For example, the C-suite might set goals for sales for the business as a whole, but it’s up to Marketing and Sales to work together to decide and agree upon how they’ll achieve that goal together.
smarketing most commonly employed?
We’ve found that the most common implementation of
Another example of
What tools are used for
The best way to get started with
Our favourite tool for
HubSpot’s infamous inbound marketing methodology has helped countless businesses become lead generation machines and it's by far the most powerful and adaptable tool available for
What other tools are there?
One way to introduce
smarketing all about tools?
Absolutely not. Tools are critical in successful
What else needs to be considered?
One of the most common points of failure when implementing
When projects like this do fail, it’s almost always because it was poorly launched internally. It's never the tools, and it's very rarely the strategy. Don't fall into this trap! To successfully align sales and marketing teams, everyone needs to be on the same page.
How do I get started with
Well, we’re a tad biased when it comes to this question, but the best way to get started is by speaking to one of our
Want to learn more about inbound? Check out our overview of inbound marketing here: What is inbound marketing?
Enchant Agency is a leading UK digital marketing consultancy, based in London. We specialise in email marketing, CRM, inbound marketing and paid social advertising. Our world-class marketing consultants help brands to reach their full potential through customer lifecycle strategies. Get in touch and see how we can supercharge your performance!