What is Email Marketing Reactivation and Why is it Crucial to Your Strategy?

Posted by Rowland Marsh on 29/11/16 15:49
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Email marketing reactivation strategy

How many of the email addresses in your subscriber list represent active customers? If your answer is "I have no idea," then your email marketing strategy is flawed. It's good practice to not only monitor your email marketing performance regularly, but you should implement a reengagement strategy to target your sleepy subscribers.

What is email marketing reactivation?

Well, it's a key customer retention strategy which should run alongside your primary email marketing strategy, sitting within your customer lifecycle. You want to wake up sleepy subscribers and turn them into active customers. Marketing automation is the best way to implement this strategy, as you can set up automated triggers to segment subscribers when they become inactive and send them content with the specific aim of encouraging them to reengage with your brand emails.

We created a comprehensive guide to email marketing reactivation in collaboration with Smart Insights: Email Marketing Reactivation and Reengagement Guide. This will give you everything you need to define your inactive subscribers and implement an email marketing reactivation strategy.

How we can help

Enchant is a leading UK customer lifecycle marketing agency, based in London. We specialise in email marketing and also offer consulting services for CRMinbound marketing and paid social advertising. Our expert marketing consultants enable brands to reach their potential through customer-centric marketing strategies. We help brands align their customer needs with their business goals. Get in touch now and see how we can help take your brand to the next level.

Are you looking to improve your email marketing open rates and conversions? Download our handy free Ultimate Guide to Email Marketing Subject Lines now!

 Download Ultimate Subject Lines Guide


Topics: customer lifecycle, customer retention, Customer win-back, email, Email Marketing, Email marketing reactivation, Email marketing strategies, Reactivation, reengagement, Reengagement strategy

Rowland Marsh

Written by Rowland Marsh

Rowland is the Marketing Manager at Enchant Agency. He is a writer, content marketer and former film reviewer. Rowland studied Literature and Philosophy at UEA and has a background in promotions, marcomms and print media.

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