Is Email Marketing Dead in 2019?

Posted by Philip Storey on 20/03/19 10:15

Email marketing has been the trusty workhorse in the marketing mix for almost two decades. But is that still the case? What role does email marketing play in today's modern marketing landscape? Does it have a role at all? In this blog, we explore email marketing in 2019, if email is indeed dead or whether it still has a place to play in marketing.

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What is BIMI and what does it mean for email marketers?

Posted by Philip Storey on 10/03/19 13:28

BIMI is a new standard for logos in email marketing campaigns. It enables marketers to easily and consistently show their logo in the inbox. This will lead to improved authenticity, trust and visibility, but will also prevent phishing and hopefully even improve deliverability. What's not to like? Let's dig in... 

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10 Great Birthday Email Marketing Examples

Posted by Philip Storey on 20/02/19 14:42

Birthday campaigns can be so effective for email marketers, but only if they're done well. This is why many brands fail to maximise the impact they could get from birthday emails. In this blog, I will share ten of my favourite birthday emails. I hope you find it useful and inspirational! 

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Easter Engaging Email Campaigns & Subject lines: 10 of the Best!

Posted by Philip Storey on 15/02/19 09:50

Easter is a great time for brands to connect with their subscribers through unique Easter-based campaigns. There's scope for egg-squisite Easter-related wordplay, colourful visuals, cracking incentives and savvy ways to engage subscribers. This blog shares 10 of our favourite examples for effective Easter email marketing. 

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Email Best XI: Fundamentals of a Winning Email Marketing Strategy

Posted by Rowland Marsh on 14/06/18 11:47

This World Cup is finally here! We've got our Panini sticker album out, the fixture wall-chart is up and we're ready to indulge in a wave of optimism before the inevitable penalty shootout heartbreak. Everyone likes to play at being manager and pick their preferred line-up, so we've decided to pick our best XI for email marketing.

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4 Brands Winning at Visual Storytelling in Social Ads (And How You Can Too)

Posted by Rowland Marsh on 05/06/18 17:33

The world of commerce has changed a great deal in recent years. Evolving technology, social media and consumer behaviours have changed the game for marketers. Retail brands no longer need a huge budget to build a successful marketing strategy. Visual storytelling in social ads is a powerful tactic! 

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Seasonal Marketing Inspiration: 9 Effective Father’s Day Campaigns

Posted by Rowland Marsh on 15/06/17 15:35

Like other seasonal engagement opportunities throughout the marketing calendar, Father's Day gives retailers the chance to promote appetising offers, seasonal social posts, engaging emails, (in this case) daddy-friendly discounts and bag loads of FOMO.

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4 Tips for Creating Engaging Paid Social Ads

Posted by Philip Storey on 25/11/16 14:39

Businesses are increasingly realising the importance of using paid social as a key way to increase marketing conversions and revenues. Social media marketers are therefore under pressure to deliver effective paid social campaigns to justify the spend and resources. You need to ensure your targeted ads are compelling and hit the right note with your prospects.

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5-Step Plan for Successful Email Marketing Split Testing

Posted by Philip Storey on 22/11/16 15:47

When composing email marketing subject lines, templates and landing pages, marketers will use their knowledge, skills, research and instinct to create content for subscribers. But how many are testing their content? Split testing should occur at every phase and process of email marketing, otherwise there's too much guesswork involved.

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5 Steps to Creating Successful Black Friday Email Marketing Campaigns

Posted by Rowland Marsh on 14/11/16 09:47

In 2015, email marketing accounted for over 25% of the revenues generated during the Black Friday weekend – more than any other channel. Putting the well-documented madness of the event aside, generally seen around big department stores on busy high streets, the event is a retailer’s dream. Especially in ecommerce.

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5 Great Examples of Effective Paid Social Ads in the Fashion Industry

Posted by Philip Storey on 04/11/16 16:20

Facebook has long been a leading channel for paid social activity, with brands tailoring and targeting users, according to behavioural triggers, whilst promoting their key content or boosting their best performing organic posts. Other social channels are falling in line and enabling businesses more opportunities to promote their brand and products, as the necessity for paid campaigns increases.

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Creating Visual Impact in Social Media Marketing: 9 Stats You Need to Know

Posted by Rowland Marsh on 04/10/16 17:10

Making sure you get your brand messages across to your audience, by standing out from the crowd, is key in social media marketing. Creating visually-appealing and eye-catching images, and delivering vibrant content, is the best way to grab the attention of social media users.

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10 Ways to Build Customer Loyalty with Email Marketing

Posted by Rowland Marsh on 04/10/16 11:18

It's one thing to get subscribers to open your marketing emails, but quite another to convince them to keep engaging with your email content over a sustained period. You need to build customers relationships with subscribers and nurture them. What's the best tactic for doing this? By demonstrating the value of your content and services. This will encourage your subscribers to stay loyal.

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5 Ways to Use Visual Impact for Social Media Marketing Success

Posted by Rowland Marsh on 09/09/16 16:29

In today’s digital environment, marketers’ window of opportunity for customer engagement is getting ever smaller. There are many different digital channels for your business to reach your audience, but changing browsing behaviours and social media trends have limited the time you get to grab the attention of your prospects and customers, amidst your growing competition.

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5 Ways to Create Visual Impact That Converts with Facebook Ads

Posted by Rowland Marsh on 08/07/16 15:14

If paid social media is high on your brand’s agenda, then you need to be aware of the latest capabilities of Facebook ads and how to utilise them. Maximising the potential of your content is crucial when it comes to paid social. It is essential to deliver big visual impact to your audience, especially on mobile, to boost engagement with your content.

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