Most businesses have learnt that content marketing is key to growing their brand. Millions of people search the web for videos, blog posts and articles to get information on products and services or to find solutions. So, where does paid social fit in?
So, Twitter has finally done what it has been threatening to do for a while and doubled its character limit from 140 to 280 characters. After a recent testing period, Twitter has now implemented the change for all users. We have our say on the limit change and what it means for the network and for social media marketers.
Are you ready to dip your feet into the world of live video broadcasting? Or have you started using Facebook Live, but want to create more impact for your brand? Facebook Live is a powerful marketing tool to reach more people and build engagement on social media, especially as Facebook’s algorithm looks favourably on live video content.
Whilst some marketers are still understanding how to truly engage with millennials, many retailers have shifted their focus to targeting "Generation Z" – consumers between the ages of 15 to 24. Those within this young demographic are now so highly influenced by social media and smartphones, retailers put a large emphasis on getting into their psyche and delivering instantly-engaging content and creating an experience that really connects with them.
Facebook has long been a leading channel for paid social activity, with brands tailoring and targeting users, according to behavioural triggers, whilst promoting their key content or boosting their best performing organic posts. Other social channels are falling in line and enabling businesses more opportunities to promote their brand and products, as the necessity for paid campaigns increases.
Halloween has long been a big deal in the United States, but over the past few years its popularity in the UK has skyrocketed. Last year, This is Money reported that Halloween had overtaken Valentine’s Day to become the third biggest event for retailers in Britain. So, what is your brand doing to exploit this and use the event as an engagement opportunity?
Twitter’s new character limit changes are set to be rolled out on 19th September. Yes, the long-awaited changes to the social media channel’s tweeting rules are finally coming into play, after several months of anticipation.
Live video is fast becoming a leading trend in social media and marketers need to think about how they can utilise its power to engage users and create virality. Whilst still in its infancy as a marketing tool, it's the future of social media marketing content.
Tim Peake is everyone’s favourite spaceman, right? Before Tim Peake came on the scene, I bet most of you – UK residents anyway – didn’t have a favourite spaceman. Beyond Neil Armstrong and Buzz Aldrin, many people would be hard pushed to name any other astronauts at all. So why do we all know so about Mr Peake and his actions?
Move over hashtag, there is a new Twitter tagging feature in town. Twitter Stickers is the newest move from the social networking giant to increase content capabilities and make tweets more fun, searchable and multifunctional.
So the forthcoming Twitter changes have been officially announced and there were more updates than expected. Twitter confirmed, via their official account, that they would be making key changes to tweeting restrictions and their statement sought to explain the reasoning behind them.
A recent report from Bloomberg claimed Twitter are making a move to stop counting photos and URLs in their 140-character limit. Currently, images take up the equivalent of 24 characters in a tweet with page links using 23 characters.
You will likely be familiar with the saying ‘imitation is the sincerest form of flattery’. This famous 1824 quote from Charles Caleb Colton can most definitely be applied, tongue-in-cheek to the 21st Century world of social media.