5 Ways to Use Social Ads to Boost Website Traffic

Posted by Rowland Marsh on 23/05/18 10:07

Most businesses have learnt that content marketing is key to growing their brand. Millions of people search the web for videos, blog posts and articles to get information on products and services or to find solutions. So, where does paid social fit in?

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Is Twitter's 280 Character Limit Change Good or Bad for Marketers?

Posted by Rowland Marsh on 08/11/17 19:19

So, Twitter has finally done what it has been threatening to do for a while and doubled its character limit from 140 to 280 characters. After a recent testing period, Twitter has now implemented the change for all users. We have our say on the limit change and what it means for the network and for social media marketers.

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6 Facebook Live Tips: Getting Started with Live Video Broadcasts

Posted by Rowland Marsh on 22/08/17 17:48

Are you ready to dip your feet into the world of live video broadcasting? Or have you started using Facebook Live, but want to create more impact for your brand? Facebook Live is a powerful marketing tool to reach more people and build engagement on social media, especially as Facebook’s algorithm looks favourably on live video content.

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5 Ways Retailers Can Connect with Generation Z Through Social Media

Posted by Rowland Marsh on 30/11/16 15:25

Whilst some marketers are still understanding how to truly engage with millennials, many retailers have shifted their focus to targeting "Generation Z" – consumers between the ages of 15 to 24. Those within this young demographic are now so highly influenced by social media and smartphones, retailers put a large emphasis on getting into their psyche and delivering instantly-engaging content and creating an experience that really connects with them.

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5 Great Examples of Effective Paid Social Ads in the Fashion Industry

Posted by Philip Storey on 04/11/16 16:20

Facebook has long been a leading channel for paid social activity, with brands tailoring and targeting users, according to behavioural triggers, whilst promoting their key content or boosting their best performing organic posts. Other social channels are falling in line and enabling businesses more opportunities to promote their brand and products, as the necessity for paid campaigns increases.

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6 Scarily Simple Ways to Boost Customer Engagement This Halloween

Posted by Rowland Marsh on 25/10/16 00:05

Halloween has long been a big deal in the United States, but over the past few years its popularity in the UK has skyrocketed. Last year, This is Money reported that Halloween had overtaken Valentine’s Day to become the third biggest event for retailers in Britain. So, what is your brand doing to exploit this and use the event as an engagement opportunity?

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New Twitter Character Limit Changes Arrive: How Will Marketers Benefit?

Posted by Rowland Marsh on 16/09/16 13:18

Twitter’s new character limit changes are set to be rolled out on 19th September. Yes, the long-awaited changes to the social media channel’s tweeting rules are finally coming into play, after several months of anticipation.

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Why Live Video is Crucial for Your Social Media Marketing Strategy

Posted by Philip Storey on 22/07/16 17:34

Live video is fast becoming a leading trend in social media and marketers need to think about how they can utilise its power to engage users and create virality. Whilst still in its infancy as a marketing tool, it's the future of social media marketing content.

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How Tim Peake Showed That the Sky is Not the Limit for Social

Posted by Philip Storey on 19/07/16 16:33

Tim Peake is everyone’s favourite spaceman, right? Before Tim Peake came on the scene, I bet most of you – UK residents anyway – didn’t have a favourite spaceman. Beyond Neil Armstrong and Buzz Aldrin, many people would be hard pushed to name any other astronauts at all. So why do we all know so about Mr Peake and his actions?

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What Twitter Stickers Mean for Social Media Marketers

Posted by Philip Storey on 29/06/16 15:52

Move over hashtag, there is a new Twitter tagging feature in town. Twitter Stickers is the newest move from the social networking giant to increase content capabilities and make tweets more fun, searchable and multifunctional.

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4 Ways for Social Media Marketers to Utilise New Twitter Limit Changes

Posted by Rowland Marsh on 25/05/16 16:49

So the forthcoming Twitter changes have been officially announced and there were more updates than expected. Twitter confirmed, via their official account, that they would be making key changes to tweeting restrictions and their statement sought to explain the reasoning behind them.

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5 Benefits New Twitter Changes Give Social Media Marketers

Posted by Rowland Marsh on 17/05/16 16:37

A recent report from Bloomberg claimed Twitter are making a move to stop counting photos and URLs in their 140-character limit. Currently, images take up the equivalent of 24 characters in a tweet with page links using 23 characters.

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Facebook & Twitter Fight For the Same Curated Content-Hungry Audience. What's Next?

Posted by Sarah Perrin on 29/10/15 11:51

You will likely be familiar with the saying ‘imitation is the sincerest form of flattery’. This famous 1824 quote from Charles Caleb Colton can most definitely be applied, tongue-in-cheek to the 21st Century world of social media.

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