2019 Christmas Email Marketing Important Dates

Posted by Philip Storey on 05/11/19 17:50

Wondering what they key dates are for email marketers this Christmas? This blog is a simple guide to the dates you need to know about...

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10 Spooktacular Subject Line Tips to BOOst Your Halloween Email Campaigns

Posted by Philip Storey on 01/09/19 13:22

Looking to dust off the cobwebs and bring your email marketing campaigns back from the dead? Or are you just seeking some blood tingling inspiration, just in time for Halloween? Well, you’re in (bad) luck. We've got some timely Halloween campaign tips that we've revampired (ok sorry!) to help you improve your Halloween subject lines. Enjoy this fang-tastic read to get fully prepped for fright night!

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Email Best XI: Fundamentals of a Winning Email Marketing Strategy

Posted by Philip Storey on 14/06/18 11:47

This World Cup is finally here! We've got our Panini sticker album out, the fixture wall-chart is up and we're ready to indulge in a wave of optimism before the inevitable penalty shootout heartbreak. Everyone likes to play at being manager and pick their preferred line-up, so we've decided to pick our best XI for email marketing.

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7 Top Email Marketing Testing Tips for Retailers

Posted by Philip Storey on 27/04/18 09:09

In email marketing, especially in retail, testing should play a key role in your strategy. It's important to learn from each email campaign and use the results to optimise your future campaigns. However, too many retailers don't find the time to do it effectively. This is a huge missed opportunity and ultimately it will impact results and ultimately cost you money.

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Put Your Email Marketing to the Test with Email on Acid

Posted by Philip Storey on 15/08/17 14:28

Just to assure you, we at Enchant Agency definitely don’t advocate the use of narcotics! However, Email on Acid is an email marketing testing tool we do recommend dabbling in. It's a modern email testing and optimisation tool, which allows you to render your emails to perfection to suit your brand's audience.

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Introducing the Email Marketing Split Testing Planner Tool

Posted by Philip Storey on 10/08/17 15:36

Want to get your email testing process up to scratch? Most email marketers confess that they don’t do enough testing. This is a huge missed opportunity. Essentially, split testing is free optimisation for email marketing. It makes campaign creation far easier and ensures your emails are more relevant and effective. Look no further than our email marketing split testing planner tool!

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5-Step Plan for Successful Email Marketing Split Testing

Posted by Philip Storey on 22/11/16 15:47

When composing email marketing subject lines, templates and landing pages, marketers will use their knowledge, skills, research and instinct to create content for subscribers. But how many are testing their content? Split testing should occur at every phase and process of email marketing, otherwise there's too much guesswork involved.

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6 Quick Win Tactics to Improve Email Marketing Subject Lines

Posted by Rowland Marsh on 09/10/16 15:57

Here is a scenario: You have a decent-sized subscriber list, quality content and an efficient ESP, but your open rates are lower than expected. How much time has your marketing team spent on composing email subject lines? Likely not enough. Your email subject lines are hugely significant in your engagement strategy and effective subject lines have a big impact on boosting open rates and click-throughs.

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5 Ways Email Marketing is the Best Channel for Nurturing Customer Relationships 

Posted by Philip Storey on 06/10/16 15:48

What is the best way to keep your customers engaged with your brand? Nurturing customer releationships. How can businesses best nurture their customers? By delivering relevant content at the right times. This is why email marketing remains the most effective marketing channel to nurture customer relationships, as you can deliver tailored content direct to subscriber inboxes.

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3 Simple Tips for Successful Social Media Split Testing

Posted by Rowland Marsh on 08/09/16 17:04

You have a budget at the ready and you are primed for launching your paid social campaign, but have your done split testing on your ads? If the answer is "no", then you really need to hold back on your campaign until you have carried this out. Split testing is a crucial process within a successful social media ad campaign.

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5 Easy Ways to Increase Email Marketing Click-Through Rates

Posted by Philip Storey on 31/08/16 09:57

Once you've grabbed your subscribers' attention and they're opening your marketing emails, you need to do everything you can to convince viewers to click on links, consume content and click on calls to action.

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How to Skyrocket Your Conversion Rates with Optimised Calls to Action

Posted by Rowland Marsh on 03/08/16 17:05

Calls to action (CTAs) are crucial elements of successful digital marketing campaigns. Whatever industry your business sits in, your marketing content and web pages need to carry clear, relevant and click-worthy CTAs. Optimising calls to action is a multi-layered process, which requires psychological research, as well as strategic tactics and testing.

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7 Ways Growth Hacking and CRO Will Improve Your Email Marketing Strategy

Posted by Rowland Marsh on 08/06/16 14:51

Despite the plethora of social media channels and digital marketing tools available, email marketing still leads the way in terms of conversion rates. For purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), compared to social, direct mail and other channels.

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Take a look at our most popular blogs this month

Email marketing split testing planner tool

Secret email marketing strategies from top retailers