Why Integrating Your Marketing Channels is Key to Retail Success

Posted by Rowland Marsh on 18/11/16 21:17

Effective retail comes from delighting consumers with your products and services via numerous distribution channels, encouraging them to take actions. If you're a retailer looking to boost your brand’s conversion rates, then integrating your marketing channels is the way forward!

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4 Tips for Serving Relevant Content to Your Email Marketing Subscribers

Posted by Rowland Marsh on 18/11/16 11:03

Email relevance in marketing is about targeting customers with content and messages which fit their needs, challenges and behaviours. Email marketing can achieve massive ROI for businesses, because it's a channel you truly own. Successful brands focus on relevancy in email marketing to build lasting customer relationships.

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4 Tips for Successful Email Marketing Campaigns in the Travel Industry

Posted by Philip Storey on 10/11/16 18:51

Marketers in the travel industry have a key advantage over many other industries in terms of emotional engagement, as the nature of travel and holiday content is mainly about planning an escape from the everyday grind. Travel-related email marketing content should perk the interest of subscribers when these emails hit their inbox.

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3 Reasons Why Email Marketing is the Most Effective Channel for Retailers

Posted by Rowland Marsh on 28/10/16 17:10

Email marketing has held its ground in recent years, amidst the emergence of influential social media channels. Many thought leaders predicted the death knell for email, but email still leads the way when it comes to ROI. Marketing automation, personalisation and dynamic content have breathed new life into email marketing and Econsultancy's 2017 Email Census found 73% of marketers surveyed rated email marketing as excellent or good for ROI. 

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6 Steps to Marketing Automation Success

Posted by Rowland Marsh on 11/10/16 12:29

Marketing automation is a no-brainer for ambitious businesses. It's a key tool for creating efficient processes and workflows, helping to effectively deliver targeted digital marketing campaigns. An automated marketing solution can become a hub of data and insights, to help you nurtue customer relationships and improve your targeting.

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6 Reasons for Creating an Email Marketing Reactivation Strategy

Posted by Rowland Marsh on 06/09/16 16:30

Why does your business need an email marketing reactivation strategy? Not sure? Let's pose another question: Would you knowingly send regular marketing emails to subscribers who have not engaged with or even opened one of your emails in the past year?

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5 Common Mistakes with Email Marketing Reactivation Strategies

Posted by Philip Storey on 01/09/16 11:20

Awakening the sleepy subscribers in your email list is a key way to maximise ROI, and turn lapsed subscribers into active customers. Email marketing reactivation is strangely underused in business – it's a missed opportunity to continue to send inactive subscribers emails they are not engaging with. You need a seperate strategy for reenaging with these sleepy subscribers.

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