Often (wrongly) perceived by business owners as an expensive solution, email marketing automation is a powerful tool to take your email strategy to the next level and drive significant traffic to your website and landing pages.
As a retailer, your business relies on keeping customers engaging and active, for as long as possible. Email marketing is an effective channel for nurturing subscribers and retaining customers through relevant campaigns and communications. In this blog, our email experts outline 7 great ways to reengage inactive email subscribers.
This World Cup is finally here! We've got our Panini sticker album out, the fixture wall-chart is up and we're ready to indulge in a wave of optimism before the inevitable penalty shootout heartbreak. Everyone likes to play at being manager and pick their preferred line-up, so we've decided to pick our best XI for email marketing.
In a post-GDPR marketing landscape, ensuring that your email campaigns are relevant and targeted is more important than ever. List segmentation plays an important role in boosting engagement and conversions with email marketing.
At Enchant, we are strong advocates of lifecycle marketing and as email marketing and paid social consults, we help retail brands to map out their customer lifecycle and focus their efforts on the key lifecycle stages. Reengagement (or customer win-back) is one of these lifecycle stages, and it's one that a lot of marketers don't do so well – if at all...
In a move that echoes Gmail's introduction of image caching back in 2013, Yahoo! has recently changed how it handles images in emails, caching them and serving them via their proxy servers. What does this update mean for email marketers?
Are you using the potential of email marketing to drive sales and increase revenues? Email is not only a great channel for lead generation and nurturing customer relationships, but it’s an effective channel for connecting Marketing and Sales teams.
Effective customer retention in email marketing relies on a strategic nurturing process. This nurturing process should be driven by the aim of sending subscribers relevant content, taking them on tailored customer journeys and rewarding loyalty. Email marketing is an ideal distribution channel for nurturing customer relationships.
Email relevance in marketing is about targeting customers with content and messages which fit their needs, challenges and behaviours. Email marketing can achieve massive ROI for businesses, because it's a channel you truly own. Successful brands focus on relevancy in email marketing to build lasting customer relationships.
Marketers in the travel industry have a key advantage over many other industries in terms of emotional engagement, as the nature of travel and holiday content is mainly about planning an escape from the everyday grind. Travel-related email marketing content should perk the interest of subscribers when these emails hit their inbox.
Email marketing has held its ground in recent years, amidst the emergence of influential social media channels. Many thought leaders predicted the death knell for email, but email still leads the way when it comes to ROI. Marketing automation, personalisation and dynamic content have breathed new life into email marketing and Econsultancy's 2017 Email Census found 73% of marketers surveyed rated email marketing as excellent or good for ROI.
Marketing automation is a no-brainer for ambitious businesses. It's a key tool for creating efficient processes and workflows, helping to effectively deliver targeted digital marketing campaigns. An automated marketing solution can become a hub of data and insights, to help you nurtue customer relationships and improve your targeting.
Why does your business need an email marketing reactivation strategy? Not sure? Let's pose another question: Would you knowingly send regular marketing emails to subscribers who have not engaged with or even opened one of your emails in the past year?