Successful Email Marketing: Why Your Business Needs It

Posted by Ash Salleh on 26/07/19 09:59

Apple and Amazon first set up shop in their founder’s garages. A young man was frustrated with the steep cost of hiring a private driver after a party, leading to the creation of Uber. Starbucks exists because three students began selling high-quality coffee beans to local coffee shops. 

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10 Tried & True Strategies for Your Email Marketing Campaign

Posted by Nelly on 17/07/19 13:34

Email marketing remains to be a powerful tool for promoting a business. Basically, this strategy involves the use of email to market products and services and build relationships with potential customers. With billions of people who have active email accounts, there’s no reason why marketers and businesses should not utilise this approach to increase their revenues.

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Email Marketing in a Post-GDPR World

Posted by Philip Storey on 13/07/18 16:44

Whilst the rush to meet the data compliance deadline set by the General Data Protection Regulation may be over, the impact of GDPR on the marketing world is only just starting reveal itself.

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7 Ways to Reengage Inactive Email Marketing Subscribers

Posted by Philip Storey on 25/06/18 18:18

As a retailer, your business relies on keeping customers engaging and active, for as long as possible. Email marketing is an effective channel for nurturing subscribers and retaining customers through relevant campaigns and communications. In this blog, our email experts outline 7 great ways to reengage inactive email subscribers.

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GDPR-Friendly Tactics for Growing Your Email Marketing List

Posted by Philip Storey on 18/06/18 13:19

Did you survive the race for data compliance? Last month, marketers rushed to get their houses in order and ensure their processes were GDPR compliant before the May 25th deadline. If your subscriber list took a hit, what's your new approach for growing your email database?

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5 Great Email Marketing Reengagement Tactics for Retailers

Posted by Philip Storey on 27/04/18 09:25

At Enchant, we are strong advocates of lifecycle marketing and as email marketing and paid social consults, we help retail brands to map out their customer lifecycle and focus their efforts on the key lifecycle stages. Reengagement (or customer win-back) is one of these lifecycle stages, and it's one that a lot of marketers don't do so well – if at all...

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7 Top Email Marketing Testing Tips for Retailers

Posted by Philip Storey on 27/04/18 09:09

In email marketing, especially in retail, testing should play a key role in your strategy. It's important to learn from each email campaign and use the results to optimise your future campaigns. However, too many retailers don't find the time to do it effectively. This is a huge missed opportunity and ultimately it will impact results and ultimately cost you money.

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How Yahoo! Mail's Image Caching Impacts Email Marketers

Posted by Rowland Marsh on 11/04/18 16:35

In a move that echoes Gmail's introduction of image caching back in 2013, Yahoo! has recently changed how it handles images in emails, caching them and serving them via their proxy servers. What does this update mean for email marketers?

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Email Marketing Personalisation: How to Improve Your Strategy in 2018

Posted by Philip Storey on 11/01/18 09:29

Hyper-personalisation in email has been talked up for a while now, but this year the industry will see a significant move towards more innovative tactics and data-driven personalisation. 

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Customer Lifecycle Marketing: 5 Tips for Effective Welcome Emails

Posted by Philip Storey on 06/10/17 10:19

Email marketing remains a highly-effective channel for nurturing customer relationships and by focusing on the customer lifecycle, you can pinpoint the key touchpoints at which to target your subscribers with relevant and engaging messages. Welcome emails are your first chance to connect with your customers and it's vital to make a big impression!

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4 Cutting-Edge Tools for Email Marketing You Probably Haven't Heard of

Posted by Philip Storey on 12/07/17 11:33

Email marketing is constantly evolving and successful brands are cranking up their innovation levels to deliver more engaging and relevant emails. Whether it's automation, dynamic content or personalisation , get a helping hand from some smart email tools to create the right impact!

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5 Signs That Your Email Marketing Has Plateaued and How to Reignite It

Posted by Philip Storey on 10/07/17 11:36

Let's say you started off your email marketing with a bang! The channel offered the promise of high ROI and you achieved great results initially. However, since then, momentum has slowed down and you're not sure how to turn it around? Don't fear, this is not uncommon. 

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3 Ways to Instantly Increase Sales Through Email Marketing

Posted by Philip Storey on 12/06/17 12:51

Are you using the potential of email marketing to drive sales and increase revenues? Email is not only a great channel for lead generation and nurturing customer relationships, but it’s an effective channel for connecting Marketing and Sales teams.

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How to Use Email Marketing Automation to Massively Increase Website Traffic

Posted by Philip Storey on 06/06/17 15:29

Often (wrongly) perceived by business owners as an expensive solution, email marketing automation is a powerful tool to take your email strategy to the next level and drive significant traffic to your website and landing pages.

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5 Effective Email Marketing Growth Hacks

Posted by Philip Storey on 31/05/17 18:43

Growth hacking isn't just about finding quick wins and time-saving tools, it's about being agile and looking at areas in your marketing to optimise with simple solutions. The more growth hacking you do, the better your marketing mindset will be for seeking continuous improvement.

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