Apple and Amazon first set up shop in their founder’s garages. A young man was frustrated with the steep cost of hiring a private driver after a party, leading to the creation of Uber. Starbucks exists because three students began selling high-quality coffee beans to local coffee shops.
Email marketing remains to be a powerful tool for promoting a business. Basically, this strategy involves the use of email to market products and services and build relationships with potential customers. With billions of people who have active email accounts, there’s no reason why marketers and businesses should not utilise this approach to increase their revenues.
Whilst the rush to meet the data compliance deadline set by the General Data Protection Regulation may be over, the impact of GDPR on the marketing world is only just starting reveal itself.
Did you survive the race for data compliance? Last month, marketers rushed to get their houses in order and ensure their processes were GDPR compliant before the May 25th deadline. If your subscriber list took a hit, what's your new approach for growing your email database?
This World Cup is finally here! We've got our Panini sticker album out, the fixture wall-chart is up and we're ready to indulge in a wave of optimism before the inevitable penalty shootout heartbreak. Everyone likes to play at being manager and pick their preferred line-up, so we've decided to pick our best XI for email marketing.
In a post-GDPR marketing landscape, ensuring that your email campaigns are relevant and targeted is more important than ever. List segmentation plays an important role in boosting engagement and conversions with email marketing.
Hyper-personalisation in email has been talked up for a while now, but this year the industry will see a significant move towards more innovative tactics and data-driven personalisation.
This new email tool from eDataSource is a hidden gem for email marketers! Delivery Index is a must-have measurement tool for scoring your deliverability, according to your domain reputation, email campaign deliverability and competitiveness.
Let's say you started off your email marketing with a bang! The channel offered the promise of high ROI and you achieved great results initially. However, since then, momentum has slowed down and you're not sure how to turn it around? Don't fear, this is not uncommon.
Often (wrongly) perceived by business owners as an expensive solution, email marketing automation is a powerful tool to take your email strategy to the next level and drive significant traffic to your website and landing pages.
Growth hacking isn't just about finding quick wins and time-saving tools, it's about being agile and looking at areas in your marketing to optimise with simple solutions. The more growth hacking you do, the better your marketing mindset will be for seeking continuous improvement.
Effective customer retention in email marketing relies on a strategic nurturing process. This nurturing process should be driven by the aim of sending subscribers relevant content, taking them on tailored customer journeys and rewarding loyalty. Email marketing is an ideal distribution channel for nurturing customer relationships.
Marketers and thought leaders often talk about the need to integrate channels, especially connecting email marketing with social networks. However, it's often focused on how email marketing can help build your social media presence.
Email marketing is a hugely effective channel for building and nurturing customer relationships. Once a prospect signs up to your subscriber list, they're open to your brand's emails. However, many marketers make the mistake of putting too much onus on gaining new subscribers, rather than keeping their existing subscribers engaged and loyal to their brand.
Why does your business need an email marketing reactivation strategy? Not sure? Let's pose another question: Would you knowingly send regular marketing emails to subscribers who have not engaged with or even opened one of your emails in the past year?