5 Essential Email Marketing Tactics for Black Friday Campaigns

Posted by Philip Storey on 07/11/17 09:36

Black Friday is becoming an increasingly crucial seasonal event for retailers, with many top brands stepping up their campaigns each year. Email marketing is a key channel to build momentum and maximise Black Friday success. 

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4 Fiendish Email Marketing Tactics to Boost Halloween Campaign Conversions

Posted by Rowland Marsh on 24/10/17 14:54

Are you after some tricks and treats for your email marketing campaigns this Halloween? It's a time to be creative with your emails and deliver some stand-out subject lines to creep into subscribers' inboxes. We've outlined 4 top email marketing tactics and tips to help you boost your conversion rate during this spell-bounding seasonal event.


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Customer Lifecycle Marketing: 5 Tips for Effective Welcome Emails

Posted by Philip Storey on 06/10/17 10:19

Email marketing remains a highly-effective channel for nurturing customer relationships and by focusing on the customer lifecycle, you can pinpoint the key touchpoints at which to target your subscribers with relevant and engaging messages. Welcome emails are your first chance to connect with your customers and it's vital to make a big impression!

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5 Spooktacular Subject Line Tips to BOOst Your Halloween Email Campaigns

Posted by Philip Storey on 01/10/17 13:22

Looking to dust off the cobwebs and bring your email marketing campaigns back from the dead? Or are you just seeking some blood tingling inspiration, just in time for Halloween? Well, you’re in (bad) luck. We've got some timely Halloween campaign tips that we've revampired (ok sorry!) to help you improve your Halloween subject lines. Enjoy this fang-tastic read to get fully prepped for fright night!

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Supercharge Your Email Marketing Subject Lines with Phrasee

Posted by Philip Storey on 30/08/17 16:50

Phrasee is a super-smart email marketing tool which uses a powerful language optimisation engine to help brands create more compelling marketing copy for email subject lines, CTAs and main body text, to crank up the impact and relevance of your emails. 

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Seasonal Email Marketing Tactics: Create Sizzling Summer Subject Lines

Posted by Rowland Marsh on 28/07/17 11:20

As we approach the summer, it’s a key time for brands to promote seasonal campaigns with email marketing and leverage the summer anticipation at home or abroad. From relevant emojis to seasonal hooks and incentives,  there are plenty of ways to stand out of the inbox at this time of the year!

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4 Cutting-Edge Tools for Email Marketing You Probably Haven't Heard of

Posted by Philip Storey on 12/07/17 11:33

Email marketing is constantly evolving and successful brands are cranking up their innovation levels to deliver more engaging and relevant emails. Whether it's automation, dynamic content or personalisation , get a helping hand from some smart email tools to create the right impact!

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Understand the Most Used and Effective Email Marketing Techniques

Posted by Team Enchant on 28/06/17 16:29

Businesses of all sizes, across the globe, use email marketing to help boost customer engagement and brand awareness, nurture customer journeys and increase sales and conversions. Email is known to deliver ROI of up to 4300% – a great reason to start utilising the channel’s potential! However, it’s crucial for businesses to be aware of the latest and most effective email marketing techniques, to ensure investment in email creates the right impact.

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5 Effective Email Marketing Growth Hacks

Posted by Philip Storey on 31/05/17 18:43

Growth hacking isn't just about finding quick wins and time-saving tools, it's about being agile and looking at areas in your marketing to optimise with simple solutions. The more growth hacking you do, the better your marketing mindset will be for seeking continuous improvement.

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5-Step Plan for Successful Email Marketing Split Testing

Posted by Philip Storey on 22/11/16 15:47

When composing email marketing subject lines, templates and landing pages, marketers will use their knowledge, skills, research and instinct to create content for subscribers. But how many are testing their content? Split testing should occur at every phase and process of email marketing, otherwise there's too much guesswork involved.

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5 CRO (Conversion Rate Optimisation) Tips for Email Marketers

Posted by Philip Storey on 15/11/16 10:45

CRO (conversion rate optimisation) is a marketing term often used in relation to website pages and UX (user experience) design. However, CRO can be applied to any marketing channel, throughout the different stages of the buyer’s journey. In email marketing, the importance of open rates can be overstated. Click-through rates and conversions are still the key metrics to judge success.

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5 Ways to Use Social Media to Boost Your Email Marketing Strategy

Posted by Philip Storey on 08/11/16 22:06

Marketers and thought leaders often talk about the need to integrate channels, especially connecting email marketing with social networks. However, it's often focused on how email marketing can help build your social media presence.

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21 Amazing Examples of Emojis in Email Marketing

Posted by Philip Storey on 01/11/16 13:54

Emojis are no longer a fad, but a new form of digital language. They've become ingrained in our culture and are now part of everyday communication. It's not just on social media channels where they play a key role in engagement, but across all digital channels.

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6 Scarily Simple Ways to Boost Customer Engagement This Halloween

Posted by Rowland Marsh on 25/10/16 00:05

Halloween has long been a big deal in the United States, but over the past few years its popularity in the UK has skyrocketed. Last year, This is Money reported that Halloween had overtaken Valentine’s Day to become the third biggest event for retailers in Britain. So, what is your brand doing to exploit this and use the event as an engagement opportunity?

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6 Quick Win Tactics to Improve Email Marketing Subject Lines

Posted by Rowland Marsh on 09/10/16 15:57

Here is a scenario: You have a decent-sized subscriber list, quality content and an efficient ESP, but your open rates are lower than expected. How much time has your marketing team spent on composing email subject lines? Likely not enough. Your email subject lines are hugely significant in your engagement strategy and effective subject lines have a big impact on boosting open rates and click-throughs.

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