Halloween has long been a big deal in the United States, but over the past few years its popularity in the UK has skyrocketed. Last year, This is Money reported that Halloween had overtaken Valentine’s Day to become the third biggest event for retailers in Britain. So, what is your brand doing to exploit this and use the event as an engagement opportunity?
Twitter’s new character limit changes are set to be rolled out on 19th September. Yes, the long-awaited changes to the social media channel’s tweeting rules are finally coming into play, after several months of anticipation.
In today’s digital environment, marketers’ window of opportunity for customer engagement is getting ever smaller. There are many different digital channels for your business to reach your audience, but changing browsing behaviours and social media trends have limited the time you get to grab the attention of your prospects and customers, amidst your growing competition.
Selecting which channels to use to drive your paid social campaigns can be a challenge. It's important to focus your paid social strategy on the channels where your key personas most often reside and engage with content and assess where to distribute your ad budget for social.
When it comes to delivering effective paid social campaigns on Facebook, it's crucial to develop a solid strategy. It might sound obvious, but don't just dive into Facebook Ad Manager and start creating a campaign.
When you are creating lots of great content and promoting it on various social media channels, delivering optimised posts that maximise your content’s potential can be a time-consuming task. There are numerous ways to streamline the process, with social posting workflows, browser extensions and scheduling tools.
Tim Peake is everyone’s favourite spaceman, right? Before Tim Peake came on the scene, I bet most of you – UK residents anyway – didn’t have a favourite spaceman. Beyond Neil Armstrong and Buzz Aldrin, many people would be hard pushed to name any other astronauts at all. So why do we all know so about Mr Peake and his actions?
I will hazard a guess that you have read at least one thought-piece which makes the point that if you are not using video content in your marketing strategies, then you are instantly behind the times. Video has a massive part to play in keeping customers engaged with your brand, especially on social media, and live video content really is the future.
If paid social media is high on your brand’s agenda, then you need to be aware of the latest capabilities of Facebook ads and how to utilise them. Maximising the potential of your content is crucial when it comes to paid social. It is essential to deliver big visual impact to your audience, especially on mobile, to boost engagement with your content.
Move over hashtag, there is a new Twitter tagging feature in town. Twitter Stickers is the newest move from the social networking giant to increase content capabilities and make tweets more fun, searchable and multifunctional.
People and their social networks are almost interwoven these days, with our phones becoming an extension of our arms and our social channels being our places for venting, expressing and sharing our emotions and thoughts. As consumers, we are aware that the technology used by social media channels can match our online activities and behaviours for serving us with relevant ads and a giving us a personalised experience. But did you know they can listen to conversations?
Instagram recently modernised its logo and the photo-sharing app has followed this up by rolling out some significant changes for businesses. Since the recent announcement that Instagram are implementing several updates to their platform, marketers have been pondering what means it all means for the them.
Even if you don’t have visiobibliophobia, a fear of social media, the vast array of channels, opportunities and pitfalls involved in the world of social media can make creating a successful strategy a daunting process.
Earlier this year, Facebook embraced emojis, adding “Reactions” to their engagement mix. In addition to the trusty thumbs-up “Like” button, Facebook users are now also empowered with emojis, such as "Love," "Haha," "Wow," "Sad" and "Angry," to respond to posts.
So the forthcoming Twitter changes have been officially announced and there were more updates than expected. Twitter confirmed, via their official account, that they would be making key changes to tweeting restrictions and their statement sought to explain the reasoning behind them.