Not enough brands focus their efforts on trying to truly understand their audience. However, we're seeing a welcome shift in the marketing industry towards putting customers first. Consumers want brands to be authentic, to focus on their needs and to understand them as individuals. One way to do this, is to look at the diversity around your brand and how you can use that information to communicate with relevance and purpose.
You’ve heard of The Pengest Munch, right? No? You’ve not heard of the Chicken Connoisseur? Well, there’s a good chance a large percentage of your customers have. Successful digital marketers stay on top of the latest trends by understanding the heartbeat of their followers and fans. Leveraging social influencers and viral content, right when it happens, is a powerful tactic for increasing engagement and grabbing attention.
We're big advocates of storytelling. Whether it's behind-the-scenes happenings or something that displays emotion and brand character, this approach is crucial for cutting through the noise, being genuine and showing the world who your company really is at the heart.
For many years, social networks have borrowed features from one another. Historically, these “borrowed” features have been relatively subtle. However, in 2016 there was a clear acceleration in one social network effectively adopting another’s feature. This year, it’s become even faster, and this trend is set to continue.
If you take a moment to stop and look at the people around you, you'll notice a whole host of smartphone browsers on the move. We've become a head-down generation and we pound the streets with a stooping posture, checking our social media channels on our phones as we head from A to B. It’s no wonder that new trends are emerging based on the influence of our mobile content consumption.
We are giving you the chance to get a FREE 1-2-1 consulting session on paid social strategy to maximise your performance this Christmas! This unmissable opportunity to talk an experienced expert at one of the leading paid social marketing agencies in the UK is completely free of charge.
Whilst some marketers are still understanding how to truly engage with millennials, many retailers have shifted their focus to targeting "Generation Z" – consumers between the ages of 15 to 24. Those within this young demographic are now so highly influenced by social media and smartphones, retailers put a large emphasis on getting into their psyche and delivering instantly-engaging content and creating an experience that really connects with them.
Businesses are increasingly realising the importance of using paid social as a key way to increase marketing conversions and revenues. Social media marketers are therefore under pressure to deliver effective paid social campaigns to justify the spend and resources. You need to ensure your targeted ads are compelling and hit the right note with your prospects.
Have you heard of Snapchat Spectacles? If you’ve not, you soon will. The social networking trendsetters have caused a big buzz in the States, after releasing limited batches of the futuristic glasses on November 22nd, and the new technology already looks like being a game-changer for social media – and fashion!
If you don’t currently use Instagram in your social media marketing strategy, it's worth considering the impact this fast-growing channel can create for your brand, especially in terms of engagement. You need to establish whether the channel is suitable for your audience and the nature of your business, but Instagram has key advantages and benefits for social media marketers.
Black Friday is now a prime engagement opportunity for digital marketers. Retailers are expected to achieve high conversion rates for campaigns during this key event in the promotional calendar and drive revenues via their brand’s marketing channels.
Marketers and thought leaders often talk about the need to integrate channels, especially connecting email marketing with social networks. However, it's often focused on how email marketing can help build your social media presence.
Facebook has long been a leading channel for paid social activity, with brands tailoring and targeting users, according to behavioural triggers, whilst promoting their key content or boosting their best performing organic posts. Other social channels are falling in line and enabling businesses more opportunities to promote their brand and products, as the necessity for paid campaigns increases.
If you're considering adding Pinterest to your marketing mix, or you currently use Pinterest but want to start promoting on the channel, it's a good idea to assess how it could benefit your business. Pinterest canmay not be able to boast the user base of social networking giants, such as Facebook, Twitter or Instagram, but it does have certain advantages for retailers – especially those in the fashion and homeware industries.
With current social media algorithms, especially in the case of Facebook, it is now much harder to achieve high conversion rates from organic marketing campaigns. So, many businesses have been forced to increase their paid social budgets and step up their ad campaigns. If you are committing significant investment into paid social campaigns, you need to make sure your ads are primed to deliver big impact.