How to Create an Effective Paid Social Media Marketing Strategy

Posted by Philip Storey on 19/04/18 17:11

Many businesses are starting to apply more focus and resources to paid social, as organic reach for brands on social media has plummeted, especially on Facebook. Also, the primary social networks are giving brands more tools to create really engaging ads and marketers are driving good ROI with paid social. Here's how to do it well...

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How to Set Up Paid Social Campaigns in 5 Steps

Posted by Rowland Marsh on 29/03/18 11:10

Social media advertising is high on the agenda for many brands and marketers this year, especially due to the falling organic reach for businesses, which is being felt across many social channels, Facebook in particular! So, what do retailers need to consider when planning their paid social strategy and setting up paid campaigns? 

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Facebook News Feed Was Killed for Publishers and Brands

Posted by Philip Storey on 15/01/18 16:57

Mark Zuckerberg's statement on 11 January 2018 effectively marked the end of the Facebook News Feed for brands and publishers as we know it. That might sound dramatic, but the impact of the Facebook's imminent algorithm change really will have a seismic effect on social media marketing strategies!

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Is Twitter's 280 Character Limit Change Good or Bad for Marketers?

Posted by Rowland Marsh on 08/11/17 19:19

So, Twitter has finally done what it has been threatening to do for a while and doubled its character limit from 140 to 280 characters. After a recent testing period, Twitter has now implemented the change for all users. We have our say on the limit change and what it means for the network and for social media marketers.

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Understand the Most Used and Effective Email Marketing Techniques

Posted by Team Enchant on 28/06/17 16:29

Businesses of all sizes, across the globe, use email marketing to help boost customer engagement and brand awareness, nurture customer journeys and increase sales and conversions. Email is known to deliver ROI of up to 4300% – a great reason to start utilising the channel’s potential! However, it’s crucial for businesses to be aware of the latest and most effective email marketing techniques, to ensure investment in email creates the right impact.

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Immersive Marketing & Top VR Experience Trends and Examples

Posted by Philip Storey on 01/06/17 18:30

Virtual reality has been around a while now and in recent years the technology has had a revival. VR was on the lips of everyone in the marketing industry. Although VR has become big business in the gaming world, it hasn't moved as far forward as expected in marketing. We discuss why VR and immersive marketing are now ready to really take off!

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Why are Instagram Facebook + Snapchat copying each other’s features?

Posted by Philip Storey on 21/04/17 16:03

For many years, social networks have borrowed features from one another. Historically, these “borrowed” features have been relatively subtle. However, in 2016 there was a clear acceleration in one social network effectively adopting another’s feature. This year, it’s become even faster, and this trend is set to continue.

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5 Ways to Use Social Media to Boost Your Email Marketing Strategy

Posted by Philip Storey on 08/11/16 22:06

Marketers and thought leaders often talk about the need to integrate channels, especially connecting email marketing with social networks. However, it's often focused on how email marketing can help build your social media presence.

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New Twitter Character Limit Changes Arrive: How Will Marketers Benefit?

Posted by Rowland Marsh on 16/09/16 13:18

Twitter’s new character limit changes are set to be rolled out on 19th September. Yes, the long-awaited changes to the social media channel’s tweeting rules are finally coming into play, after several months of anticipation.

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5 Simple Steps to Choosing the Right Paid Social Channels

Posted by Team Enchant on 24/08/16 18:49

Selecting which channels to use to drive your paid social campaigns can be a challenge. It's important to focus your paid social strategy on the channels where your key personas most often reside and engage with content and assess where to distribute your ad budget for social. 

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How Tim Peake Showed That the Sky is Not the Limit for Social

Posted by Philip Storey on 19/07/16 16:33

Tim Peake is everyone’s favourite spaceman, right? Before Tim Peake came on the scene, I bet most of you – UK residents anyway – didn’t have a favourite spaceman. Beyond Neil Armstrong and Buzz Aldrin, many people would be hard pushed to name any other astronauts at all. So why do we all know so about Mr Peake and his actions?

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5 Ways to Create Visual Impact That Converts with Facebook Ads

Posted by Rowland Marsh on 08/07/16 15:14

If paid social media is high on your brand’s agenda, then you need to be aware of the latest capabilities of Facebook ads and how to utilise them. Maximising the potential of your content is crucial when it comes to paid social. It is essential to deliver big visual impact to your audience, especially on mobile, to boost engagement with your content.

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9 Simple Growth Hacks That Will Boost Your Customer Engagement

Posted by Philip Storey on 20/06/16 23:58

Growth hacking is not just a digital marketing buzz word; it's a strand of optimisation and it's more simple that you might think. The key to growth hacking is maximising your assets and utilising the tools at your disposal, to boost your marketing strategies.

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4 Ways for Social Media Marketers to Utilise New Twitter Limit Changes

Posted by Rowland Marsh on 25/05/16 16:49

So the forthcoming Twitter changes have been officially announced and there were more updates than expected. Twitter confirmed, via their official account, that they would be making key changes to tweeting restrictions and their statement sought to explain the reasoning behind them.

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5 Benefits New Twitter Changes Give Social Media Marketers

Posted by Rowland Marsh on 17/05/16 16:37

A recent report from Bloomberg claimed Twitter are making a move to stop counting photos and URLs in their 140-character limit. Currently, images take up the equivalent of 24 characters in a tweet with page links using 23 characters.

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