Some say that open rate is a metric that doesn't matter to email marketers anymore, citing it as a "retired metric". But open rate still has an important rate to play in improving email marketing performance. This blog uncovers 10 ways to improve email open rates. 

Like other seasonal engagement opportunities throughout the marketing calendar, Father's Day gives retailers the chance to promote appetising offers, seasonal social posts, engaging emails, (in this case) daddy-friendly discounts and bag loads of FOMO.

Have you ever wanted to take a sneak peek at somebody else's Facebook ads? Perhaps you want to look at what ads your competitors are putting in front of their prospects and customers? Well, from today, you can do just this...

Getting your Facebook ads right and creating effective campaigns takes careful planning, copywriting, design work and targeting. However, after submitting your lovingly-crafted ads for review, you may find they don't get approved. And even after your ads get the green light, they can still get disapproved and paused at a later date. 

Have you had any of your Facebook ads rejected or even disapproved at a later date? Sometimes it's not clear what has caused your ads to be thrown out. However, Facebook's content-related disapproval criteria list for paid social campaigns has recently been leaked. Take a look and see what might be stopping your ads getting approved...

So, Twitter has finally done what it has been threatening to do for a while and doubled its character limit from 140 to 280 characters. After a recent testing period, Twitter has now implemented the change for all users. We have our say on the limit change and what it means for the network and for social media marketers.

Virtual reality has been around a while now and in recent years the technology has had a revival. VR was on the lips of everyone in the marketing industry. Although VR has become big business in the gaming world, it hasn't moved as far forward as expected in marketing. We discuss why VR and immersive marketing are now ready to really take off!

You’ve heard of The Pengest Munch, right? No? You’ve not heard of the Chicken Connoisseur? Well, there’s a good chance a large percentage of your customers have. Successful digital marketers stay on top of the latest trends by understanding the heartbeat of their followers and fans. Leveraging social influencers and viral content, right when it happens, is a powerful tactic for increasing engagement and grabbing attention.

We are giving you the chance to get a FREE 1-2-1 consulting session on paid social strategy to maximise your performance this Christmas! This unmissable opportunity to talk an experienced expert at one of the leading paid social marketing agencies in the UK is completely free of charge.

Whilst some marketers are still understanding how to truly engage with millennials, many retailers have shifted their focus to targeting "Generation Z" – consumers between the ages of 15 to 24. Those within this young demographic are now so highly influenced by social media and smartphones, retailers put a large emphasis on getting into their psyche and delivering instantly-engaging content and creating an experience that really connects with them.

Have you heard of Snapchat Spectacles? If you’ve not, you soon will. The social networking trendsetters have caused a big buzz in the States, after releasing limited batches of the futuristic glasses on November 22nd, and the new technology already looks like being a game-changer for social media – and fashion!

Black Friday is now a prime engagement opportunity for digital marketers. Retailers are expected to achieve high conversion rates for campaigns during this key event in the promotional calendar and drive revenues via their brand’s marketing channels.

Marketers and thought leaders often talk about the need to integrate channels, especially connecting email marketing with social networks. However, it's often focused on how email marketing can help build your social media presence.

If you're considering adding Pinterest to your marketing mix, or you currently use Pinterest but want to start promoting on the channel, it's a good idea to assess how it could benefit your business. Pinterest canmay not be able to boast the user base of social networking giants, such as Facebook, Twitter or Instagram, but it does have certain advantages for retailers – especially those in the fashion and homeware industries.

With current social media algorithms, especially in the case of Facebook, it is now much harder to achieve high conversion rates from organic marketing campaigns. So, many businesses have been forced to increase their paid social budgets and step up their ad campaigns. If you are committing significant investment into paid social campaigns, you need to make sure your ads are primed to deliver big impact.