Growth hacking isn't just about finding quick wins and time-saving tools, it's about being agile and looking at areas in your marketing to optimise with simple solutions. The more growth hacking you do, the better your marketing mindset will be for seeking continuous improvement.
When composing email marketing subject lines, templates and landing pages, marketers will use their knowledge, skills, research and instinct to create content for subscribers. But how many are testing their content? Split testing should occur at every phase and process of email marketing, otherwise there's too much guesswork involved.
Once you've grabbed your subscribers' attention and they're opening your marketing emails, you need to do everything you can to convince viewers to click on links, consume content and click on calls to action.
As a digital marketers, repurposing your content not only saves you time, but helps increase your brand's reach across different channels. From making a few tweaks to refresh old blogs to repurposing content into another format, such as a whitepaper or video, your website traffic will rise by maximising your content's potential.
Even if you have a popular brand and produce high quality email marketing content, it will not deliver the desired impact or response rates that it deserves unless it is driven by a click-worthy email subject lines. The reverse is also true. If you hook your subscribers in with an irresistible subject line and show them poorly executed or uninspiring content when they open your email, it will be a big turn off.