Often (wrongly) perceived by business owners as an expensive solution, email marketing automation is a powerful tool to take your email strategy to the next level and drive significant traffic to your website and landing pages.
Yes, it's that time again – the 2018 Email Marketing Industry Census has dropped! The 12th edition of Econsultancy's annual Email Census is an extensive report, jam-packed with revealing trends, statistics and industry insights, giving brands and agencies a great view of the state of email marketing today and beyond. We're delighted to have had the opportunity to contribute to the report for the second year running.
Are you using the potential of email marketing to drive sales and increase revenues? Email is not only a great channel for lead generation and nurturing customer relationships, but it’s an effective channel for connecting Marketing and Sales teams.
Email marketers, be excited and get informed – Econsultancy's Email Census 2017 has arrived! Econsultancy's annual Email Marketing Industry Census – now in its 11th year – is an extensive report on the state of email marketing, which includes key statistics, trends and takeaways from the largest UK survey of email marketers.
Email marketing has held its ground in recent years, amidst the emergence of influential social media channels. Many thought leaders predicted the death knell for email, but email still leads the way when it comes to ROI. Marketing automation, personalisation and dynamic content have breathed new life into email marketing and Econsultancy's 2017 Email Census found 73% of marketers surveyed rated email marketing as excellent or good for ROI.
Email marketing automation is often dismissed as too expensive or too time-consuming. Some brands are reluctant to dip their feet in, as they feel they lack the knowledge and resources to effectively implement automation for their business. However, the ROI which marketing automation delivers can't be ignored, so make sure you don't get left behind.