GDPR-Friendly Tactics for Growing Your Email Marketing List

Posted by Philip Storey on 18/06/18 13:19

Did you survive the race for data compliance? Last month, marketers rushed to get their houses in order and ensure their processes were GDPR compliant before the May 25th deadline. If your subscriber list took a hit, what's your new approach for growing your email database?

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5 Easy Automated Email Campaigns Most Retailers Aren't Doing

Posted by Philip Storey on 27/04/18 09:30

Marketing automation is a powerful asset for retailers. Not only does it save marketing teams time and allow them to be more efficient, but it's an effective way to target prospects and customers with personalised content and across channels. When used in combination with email marketing, it's a really potent tool. 

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5 Tips: Email Marketing Loyalty Campaigns for Retail

Posted by Philip Storey on 01/02/18 16:55

It’s often cheaper to retain a customer than find a new one, meaning that there is a clear link between customer loyalty and profitability. This is particularly true in retail. In this blog I'll share some simple ideas for how to create email marketing loyalty campaigns for the retail sector. It'll have you retaining and growing existing customers in no time...

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