Whilst the rush to meet the data compliance deadline set by the General Data Protection Regulation may be over, the impact of GDPR on the marketing world is only just starting reveal itself.
Did you survive the race for data compliance? Last month, marketers rushed to get their houses in order and ensure their processes were GDPR compliant before the May 25th deadline. If your subscriber list took a hit, what's your new approach for growing your email database?
In a post-GDPR marketing landscape, ensuring that your email campaigns are relevant and targeted is more important than ever. List segmentation plays an important role in boosting engagement and conversions with email marketing.
If you're only using automated email marketing for welcoming new customers and sending broad promotional campaigns, then it's time to switch up your strategy.
Marketing automation is a powerful asset for retailers. Not only does it save marketing teams time and allow them to be more efficient, but it's an effective way to target prospects and customers with personalised content and across channels. When used in combination with email marketing, it's a really potent tool.
Email marketing in retail is becoming increasingly sophisticated, due to the greater level of data available to marketers, heightened consumer expectations and innovative tech solutions. These forces all enable brands to send more targeted and relevant emails. In this blog, we explore the best dynamic email tools on the market that will help you to create enchanting email marketing campaigns.
Love it or hate it, Valentine’s day is a huge draw for customers every year. The seasonal period often brings a huge influx of sales for all types of businesses, not just card shops and flower sellers! So, it’s important that any email marketing campaign you create really stands out from the crowd.
There is no denying that email marketing is still a key channel for retailers in 2018. And with retail brands using email more frequently for building customer relationships, competition is fierce. Brands must continually optimise their approach to stay ahead of the game and get subscribers’ attention. We've outlined some top trends for email marketers in retail for the year ahead.
The General Data Protection Regulation (GDPR) will come into full affect in May 2018, and the changes present significant difficulties for marketers. Businesses will be required by law to provide transparency about how they collect and store data as well as gain true consent before using this data, giving consumers more control. What does this mean for retailers? Read on to find out...
Let's not hide from the truth - retail brands are up against it when it comes to email marketing. It can be difficult to stand out in the inbox and keep each campaign fresh and engaging. But there's a fresh set of tools on the retail email marketing scene and this is one of the key trends for email marketing in 2018.
When sending email marketing campaigns, the objective should always be to deliver messages to people who want to read them. This may seem obvious and like an easy task, but it can often be challenging to remain relevant. This is especially true in retail.
If you're looking to step up your email marketing personalisation and inject more dynamic persuasion tactics and live content into your email campaigns, then look no further than Fresh Relevance. This clever tool is perfect for retailers looking to make their email campaigns more engaging and utilise dynamic content and hyper-personalisation to increase conversions.
Effective customer retention in email marketing relies on a strategic nurturing process. This nurturing process should be driven by the aim of sending subscribers relevant content, taking them on tailored customer journeys and rewarding loyalty. Email marketing is an ideal distribution channel for nurturing customer relationships.
Email relevance in marketing is about targeting customers with content and messages which fit their needs, challenges and behaviours. Email marketing can achieve massive ROI for businesses, because it's a channel you truly own. Successful brands focus on relevancy in email marketing to build lasting customer relationships.
Marketers in the travel industry have a key advantage over many other industries in terms of emotional engagement, as the nature of travel and holiday content is mainly about planning an escape from the everyday grind. Travel-related email marketing content should perk the interest of subscribers when these emails hit their inbox.