Email Marketing in a Post-GDPR World

Posted by Philip Storey on 13/07/18 16:44

Whilst the rush to meet the data compliance deadline set by the General Data Protection Regulation may be over, the impact of GDPR on the marketing world is only just starting reveal itself.

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Email Best XI: Fundamentals of a Winning Email Marketing Strategy

Posted by Rowland Marsh on 14/06/18 11:47

This World Cup is finally here! We've got our Panini sticker album out, the fixture wall-chart is up and we're ready to indulge in a wave of optimism before the inevitable penalty shootout heartbreak. Everyone likes to play at being manager and pick their preferred line-up, so we've decided to pick our best XI for email marketing.

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How to Boost Email Marketing Engagement with List Segmentation

Posted by Philip Storey on 07/06/18 17:41

In a post-GDPR marketing landscape, ensuring that your email campaigns are relevant and targeted is more important than ever. List segmentation plays an important role in boosting engagement and conversions with email marketing. 

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Email Automation: How to Use Trigger Emails to Boost Conversions

Posted by Philip Storey on 06/06/18 12:19

If you're only using automated email marketing for welcoming new customers and sending broad promotional campaigns, then it's time to switch up your strategy.

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5 Easy Automated Email Campaigns Most Retailers Aren't Doing

Posted by Philip Storey on 27/04/18 09:30

Marketing automation is a powerful asset for retailers. Not only does it save marketing teams time and allow them to be more efficient, but it's an effective way to target prospects and customers with personalised content and across channels. When used in combination with email marketing, it's a really potent tool. 

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7 Top Email Marketing Testing Tips for Retailers

Posted by Philip Storey on 27/04/18 09:09

In email marketing, especially in retail, testing should play a key role in your strategy. It's important to learn from each email campaign and use the results to optimise your future campaigns. However, too many retailers don't find the time to do it effectively. This is a huge missed opportunity and ultimately it will impact results and ultimately cost you money.

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5 of the Best Dynamic Email Marketing Tools for Retailers

Posted by Philip Storey on 18/04/18 08:47

Email marketing in retail is becoming increasingly sophisticated, due to the greater level of data available to marketers, heightened consumer expectations and innovative tech solutions. These forces all enable brands to send more targeted and relevant emails. In this blog, we explore the best dynamic email tools on the market that will help you to create enchanting email marketing campaigns.

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5 Valentine's Day Email Marketing Campaign Tactics for Retailers

Posted by Philip Storey on 06/02/18 11:43

Love it or hate it, Valentine’s day is a huge draw for customers every year. The seasonal period often brings a huge influx of sales for all types of businesses, not just card shops and flower sellers! So, it’s important that any email marketing campaign you create really stands out from the crowd.

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5 Top Email Marketing Trends in Retailers for 2018

Posted by Philip Storey on 02/02/18 10:44

There is no denying that email marketing is still a key channel for retailers in 2018. And with retail brands using email more frequently for building customer relationships, competition is fierce. Brands must continually optimise their approach to stay ahead of the game and get subscribers’ attention. We've outlined some top trends for email marketers in retail for the year ahead.

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Everything Retailers Need to Know About GDPR in Email Marketing

Posted by Philip Storey on 01/02/18 18:00

The General Data Protection Regulation (GDPR) will come into full affect in May 2018, and the changes present significant difficulties for marketers. Businesses will be required by law to provide transparency about how they collect and store data as well as gain true consent before using this data, giving consumers more control. What does this mean for retailers? Read on to find out...

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How Retail Email Marketers are Innovating with Interactive Content

Posted by Philip Storey on 01/02/18 17:48

Let's not hide from the truth - retail brands are up against it when it comes to email marketing. It can be difficult to stand out in the inbox and keep each campaign fresh and engaging. But there's a fresh set of tools on the retail email marketing scene and this is one of the key trends for email marketing in 2018.

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5 Tips: Email Marketing Loyalty Campaigns for Retail

Posted by Philip Storey on 01/02/18 16:55

There is a direct link between customer loyalty and profitability. It’s often cheaper to retain a customer than find a new one. This is particuarly true in retail. This blog will enable you to create email marketing loyalty campaigns for the retail sector, retaining and growing existing customers in no time!

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5 Ways for Retailers to Send More Relevant Email Marketing

Posted by Philip Storey on 01/02/18 16:36

When sending email marketing campaigns, the objective should always be to deliver messages to people who want to read them. This may seem obvious and like an easy task, but it can often be challenging to remain relevant. This is especially true in retail.

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Ramp Up Your Email Personalisation with Fresh Relevance

Posted by Philip Storey on 15/08/17 14:10


If you're looking to step up your email marketing personalisation and inject more dynamic persuasion tactics and live content into your email campaigns, then look no further than Fresh Relevance. This clever tool is perfect for retailers looking to make their email campaigns more engaging and utilise dynamic content and hyper-personalisation to increase conversions.

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4 Cutting-Edge Tools for Email Marketing You Probably Haven't Heard of

Posted by Philip Storey on 12/07/17 11:33

Email marketing is constantly evolving and successful brands are cranking up their innovation levels to deliver more engaging and relevant emails. Whether it's automation, dynamic content or personalisation , get a helping hand from some smart email tools to create the right impact!

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