Have you ever wanted to take a sneak peek at somebody else's Facebook ads? Perhaps you want to look at what ads your competitors are putting in front of their prospects and customers? Well, from today, you can do just this...
Getting your Facebook ads right and creating effective campaigns takes careful planning, copywriting, design work and targeting. However, after submitting your lovingly-crafted ads for review, you may find they don't get approved. And even after your ads get the green light, they can still get disapproved and paused at a later date.
Have you had any of your Facebook ads rejected or even disapproved at a later date? Sometimes it's not clear what has caused your ads to be thrown out. However, Facebook's content-related disapproval criteria list for paid social campaigns has recently been leaked. Take a look and see what might be stopping your ads getting approved...
The world of commerce has changed a great deal in recent years. Evolving technology, social media and consumer behaviours have changed the game for marketers. Retail brands no longer need a huge budget to build a successful marketing strategy. Visual storytelling in social ads is a powerful tactic!
Most businesses have learnt that content marketing is key to growing their brand. Millions of people search the web for videos, blog posts and articles to get information on products and services or to find solutions. So, where does paid social fit in?
Many businesses are now starting to realise the important role that paid social plays in attracting and new prospects and converting more customers. This is especially true of Facebook, so if you want to see big ROI through Facebook advertising, you need to make sure your campaigns are well planned and well optimised.
Many businesses are starting to apply more focus and resources to paid social, as organic reach for brands on social media has plummeted, especially on Facebook. Also, the primary social networks are giving brands more tools to create really engaging ads and marketers are driving good ROI with paid social. Here's how to do it well...
Social media advertising is high on the agenda for many brands and marketers this year, especially due to the falling organic reach for businesses, which is being felt across many social channels, Facebook in particular! So, what do retailers need to consider when planning their paid social strategy and setting up paid campaigns?
Mark Zuckerberg's statement on 11 January 2018 effectively marked the end of the Facebook News Feed for brands and publishers as we know it. That might sound dramatic, but the impact of the Facebook's imminent algorithm change really will have a seismic effect on social media marketing strategies!
Like other seasonal engagement opportunities throughout the marketing calendar, Father's Day gives retailers the chance to promote appetising offers, seasonal social posts, engaging emails, (in this case) daddy-friendly discounts and bag loads of FOMO.
You’ve heard of The Pengest Munch, right? No? You’ve not heard of the Chicken Connoisseur? Well, there’s a good chance a large percentage of your customers have. Successful digital marketers stay on top of the latest trends by understanding the heartbeat of their followers and fans. Leveraging social influencers and viral content, right when it happens, is a powerful tactic for increasing engagement and grabbing attention.
We are giving you the chance to get a FREE 1-2-1 consulting session on paid social strategy to maximise your performance this Christmas! This unmissable opportunity to talk an experienced expert at one of the leading paid social marketing agencies in the UK is completely free of charge.
Businesses are increasingly realising the importance of using paid social as a key way to increase marketing conversions and revenues. Social media marketers are therefore under pressure to deliver effective paid social campaigns to justify the spend and resources. You need to ensure your targeted ads are compelling and hit the right note with your prospects.
Facebook has long been a leading channel for paid social activity, with brands tailoring and targeting users, according to behavioural triggers, whilst promoting their key content or boosting their best performing organic posts. Other social channels are falling in line and enabling businesses more opportunities to promote their brand and products, as the necessity for paid campaigns increases.
If you're considering adding Pinterest to your marketing mix, or you currently use Pinterest but want to start promoting on the channel, it's a good idea to assess how it could benefit your business. Pinterest canmay not be able to boast the user base of social networking giants, such as Facebook, Twitter or Instagram, but it does have certain advantages for retailers – especially those in the fashion and homeware industries.