Cynics may fear that we’re heading towards a Black Mirror-style dystopia, with our interconnected smart devices all listening and learning from our every action. However, many households and mobile users are embracing voice respondent AI assistants. The fully-connected future is coming.
Effective retail comes from delighting consumers with your products and services via numerous distribution channels, encouraging them to take actions. If you're a retailer looking to boost your brand’s conversion rates, then integrating your marketing channels is the way forward!
Why are emotions so important in marketing? Well, successful marketers aim to understand their customer needs and challenges, rather than just pitching to them. In email marketing, it's crucial to define the emotional touchpoints of your subscribers to delight them and keep them opening your emails and ultimately clicking through to offers and services.
Marketers and thought leaders often talk about the need to integrate channels, especially connecting email marketing with social networks. However, it's often focused on how email marketing can help build your social media presence.
When creating a multichannel digital strategy, it's not just about brands using different channels for distributing content and attracting customers, it's about choosing the right channels for your business and integrating them to drive success.
A recent Retail Week carried out a study looking at consumer behaviours and their browsing patterns. The research covered 1,000 UK consumers aged 18 and older and revealed some intriguing insights into the correlation between browsing and buying.